Marketing graders are handy tools to have around, evaluating and grading your website to help you improve your marketing performance. Today we’re looking at 10 awesome marketing graders that will help you get a sense of how far you’ve come down the marketing road, and where you should focus your gaze next to improve your marketing campaigns across the board.
WordStream’s very own AdWords Grader is a super handy free tool that evaluates your Google Ads (formerly known as AdWords) PPC account, giving an impressively packed report on where your campaigns thrive and where they wither and die.
The AdWords Grader tests your account on:
That’s quite the impressive array of metrics. The AdWords Grader doesn’t just toss numbers in your face – it provides actionable tips you can take immediately which will help you improve your PPC performance.
WordStream’s PPC marketing grader sets you against the standards in your industry, letting you see how your numbers compare to others with similar budgets and pushing you to improve. If you do PPC (and why wouldn’t you?), the AdWords Grader is an obvious must-use. WordStream also offers two other free marketing graders, the Bing Ads Grader and the Landing Page Grader.
Nibbler is a marketing grader that provides an overall grade for your website experience, along with 4 specialized grades focusing on:
Each section contains a dropdown providing more information. There you’ll find your ranking for individual tests, dealing with a huge list of specific metrics like Facebook activity, coding errors, your site’s printability, etc.
Nibbler is definitely a great marketing grader tool to help you get a sense of what areas your website could improve on, with a colorful grading system that provides an easy read.
HubSpot Marketing Grader gives you a short and sweet overview of your marketing status.
The tool gives you an overall grade on a scale from 1-100, then digs in and checks your site against metrics in five categories:
Each category has a checklist. The blogging checklist looks like this:
For each item on the checklist, you can get details about that metric, find out why it’s important, and learn how to correct your site if you’re not yet up to par.
For most marketers, many of these checklist items will concern things you’ve already thought of. For example, most of what is on the blogging checklist above is pretty darn obvious for experienced marketers. However, the marketing grader is an awesome tool for newbies who want to make sure that they’re killing it in the marketing arena.
Woorank is another helpful marketing grader that runs a boatload of tests on your website, measuring where you’re doing well and where you need to improve.
The Woorank grader provides a score on a scale of 1-100 to give you a general idea of where you stand. It also shows visual colored bars to illustrate how many tests you’ve passed, to what degree you can improve, and the number of major errors found on your site.
You’ll also get a marketing checklist with top recommended actions, along with detailed explanations of how to fix top priority tasks.
Woorank looks at every metric imaginable, from broken links, heading usage, and keyword usage to robots.txt, speed, and mobile-friendliness. One thing’s for sure, there’s no way you’ll leave Woorank with nothing to improve upon.
Quick Sprout Website Analyzer provides a fast and easy site analysis, giving you an SEO and site speed score along with a more a detailed report of your best and worst areas.
Looks like my site has much to improve upon
(I wish they wouldn’t tell me that my website is the 1,893,204th most popular website in the world. It’s as demeaning as a participation award.)
Some interesting metrics the Quick Sprout Grader analyzes includes:
The QuickSprout Website Analyzer also lets you do a competitor analysis with up to three other sites, so you can see how you compare against others.
The Shopify Ecommerce Store Grader is specifically designed to evaluate ecommerce stores (considering the tool’s name, not a huge shock).
This ecommerce grader gives a great quick and dirty assessment of your online store. You also don’t need a Shopify store to get graded – any ecommerce store will do just fine.
The Shopify Ecommerce Grader evaluates you on a hefty list of points, including:
If you’re looking to optimize your ecommerce store into the best shop it can be, definitely give it a shot.
The Clarity Grader looks to help you make your copy more clear and readable by calling your attention to:
The Clarity Grader takes it one step further, analyzing your least readable website pages and pinpointing exactly which sentences to correct.
Clarity Grader notes that people on the web today don’t read – they scan. This is why the Clarity Grader encourages you to keep sentences short and to write in the more compelling active tense, rather than the passive tense.
The Clarity Grader also looks to correct clichés and jargon you may be using, which makes better writing easy as pie.
Some other ways to keep your text readable for the web include:
Another powerful grader tool comes from DareBoost. One unique offering from the DareBoost grader is the ability to have your performance analyzed based on user experiences from specific geographical areas and devices.
My only issue with DareBoost is that the language can be pretty technical for basic users. There was definitely a lot that went over my head, although this may be the perfect project to hand off to a webmaster (good thing you can download the report into a PDF).
This makes 0% sense to me
That being said, just because I can’t understand many of the suggestions doesn’t mean that they aren’t valuable – in fact, they seem like very important suggestions that I’ll have to dig in and research to decipher.
Clicking the “read more” button for each issue provides tons more information about the error, showing you exactly where the problem is and detailing how to fix it. It’s pretty incredible how much helpful info is packed in.
Note: You need to sign up for a (free) account in order to see the detailed tips. Before signing up, info gets blurred out, which is a wee bit sneaky.
Oh DareBoost, you coy little fox
The W3C Validator is simple but useful, showing you exactly which code errors are happening on your site and pinpointing where to go to fix them, line by line.
Again, similar to DareBoost, which also deal with code specifics, the language here can be a bit thick for coding greenhorns, but no doubt you can find a coding pro to help you decipher the computer language.
Use W3C Validator to ensure that your code is neat, clean, and fully functional.
Google’s Page Speed Insights is a page speed grader that scores your site for mobile and desktop loading speed.
In addition to a snapshot score, you’ll be given code red and code yellow suggestions, in varying degrees of urgency.
Page speed is an important factor of SEO that we often gloss – make sure you’re taking the time to build a fast, clean website that doesn’t keep visitors waiting around(who are we kidding? They won’t wait, they’ll just click elsewhere).
Hopefully these marketing graders have given you the knowledge you need to improve upon your websites and other marketing campaigns. Do you have any favorite marketing grader tools we didn’t mention here? Share your favorites in the comments!
Megan Marrs is a veteran content marketer who harbors a love for writing, watercolors, oxford commas, and dogs of all shapes and sizes. When she’s not typing out blog posts or crafting killer social media campaigns, you can find her lounging in a hammock with an epic fantasy novel.
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