WordStream + Constant Contact = A Match Made in Marketing Heaven
Today we could not be more thrilled to announce a monumental partnership between WordStream and the leader in email marketing, Constant Contact. As two Boston-based digital marketing companies we feel this partnership is the perfect way to combine our powerful offerings to form the all-in-one solution to help small businesses generate and retain more customers through powerful online marketing tactics.
Constant Contact, founded in 1998, serves 600,000 customers worldwide, helping them grow with multi-channel marketing campaigns including email newsletters, surveys, events, Facebook promotions, online listings, and more. Beyond the product offerings, Constant Contact shares several of the same core values as we do at WordStream, including priding themselves on outstanding customer service.
Many of you know that at WordStream our prime focus is helping companies attract new business with paid search. Constant Contact’s main mission is to help businesses establish lasting relationships through email marketing, which makes WordStream and Constant Contact the perfect pair.
“Our research shows that two of the top concerns for small business owners are finding new customers and engaging the ones they have. Rounding out the top three concerns is having enough time to do everything that needs to get done,” says Arthur Steinert, vice president at Constant Contact. “This partnership looks to solve all three of those, driving customer leads through paid search, keeping leads and customers engaged via email marketing, and providing an integrated experience that will save small businesses real time.”
What Does This Partnership Mean for Me?
You may be wondering what this partnership means for you, the marketer. WordStream and Constant Contact are developing an integration to bring new customer leads collected via WordStream Advisor seamlessly into Constant Contact, letting small businesses engage with those leads right away.
“As a small business owner, I don’t have time to waste on difficult or ineffective tools. WordStream and Constant Contact are two tools that I count on, and they’ve proven their value over and over again,” says Rick Enrico, CEO of SlideGenius and a customer of both Constant Contact and WordStream. “This partnership will make my life even easier. I can drive affordable leads through paid search and stay in touch via email. It saves me time and money.”
That’s not all folks! Both WordStream and Constant Contact will be providing new and current customers with free or discounted access to our pooled marketing tools. Who doesn’t love free stuff? We plan to distribute thousands of free and discounted Constant Contact email accounts, which includes excellent on-boarding and coaching from their award-winning support team. Constant Contact will also be spreading the love, granting their customers extended free trails of our PPC management tools and software, as well as complimentary Premier Consulting.
One final cherry on top? As of today, all businesses have FREE access to our AdWords Performance Grader through the Constant Contact Marketplace to help benchmark their online adverting performance.
This is truly a match made in marketing heaven! To learn more about the partnership, click here.