Google+ Is Toast, Burnt Toast: YouTube & Google+ Are Breaking Up


Wow. Yet another shovel has arrived to dig Google+ an even deeper grave…

Just last week I wrote about the long-awaited departure of Google+ photos, and with today’s announcement that Google+ and YouTube are now filing for divorce, my theory that Google+ is walking dead continues to strengthen.


Yup, you heard right, Google+ and YouTube will no longer be affiliated, which means you can comment, upload or create a channel on YouTube videos without being required to have a Google+ account.

Why Are They Breaking Up?

Why not? But in all seriousness, with Google no longer requiring new Gmail users to create a Google+ profile back in September of 2014, later splitting up Google+ into streams and photo products, and finally with last week’s announcement of the death of Google+ photos, it’s clear that Google+ is being slowly phased out.

According to the Google blog: “People have told us that accessing all of their Google stuff with one account makes life a whole lot easier. But we’ve also heard that it doesn’t make sense for your Google+ profile to be your identify in all the other Google products you use.” No kidding: That’s because Google+ is on its way out, and everyone seems to know it, including Google themselves.

The YouTube team likely also realizes that being integrated with Google+ is not the best option for their viewers. The barriers are too high (since so many people dislike Google+), and with Facebook now driving close to as many, if not more video views then YouTube, the video platform needed to make a beneficial change for its audience.

As Google slowly dismantles Google+, Mashable’s Christina Warren predicts that Google is working to retire the brand: “It’s over guys. You can either accept reality now or continue to use a service that, thanks to its official de-coupling – is now seen as truly non-essential to Google,” she says.


WARNING to Marketers: Don’t Act Too Fast

In YouTube’s blog post explaining the separation, they warn YouTubers not to delete their Google+ accounts all together. “If you want to remove your Google+ profile, you’ll be able to do this in the coming months, but do not do it now or you’ll delete your YouTube channel,” says the post. So be patient, soon enough you’ll be set free, but don’t risk losing your YourTube channel.

Even though Google hasn’t confirmed that Google+ is going away, I’m 100% confident that it’s coming to its final days. Get ready to kiss the social network goodbye. 

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Jul 27, 2015

Good. Now give us back our 2007-2011 profile customization, subs and friends list, and put the YOU back in YOUTube.

Jul 28, 2015

Interesting article, Larry.

It's a shame. I quite like google+.

What do you think are the best social media networks for B2B marketing?

I'm going to be focussing on twitter and linkedin.

Terry Van Horne
Jul 28, 2015

Ummm everyone of those who have said it is dead to date have been incorrect. Is it ever going to be facebook like? Nope, Google have an ad network already. I'm thinking a very high % of the videos on Facebook are embedded YouTube videos so most of the Facebook views are actually.... YT DL's which likely increases your view time and therefore raises your rank on YouTube and monetizes content on Facebook for channel owners. Also the Google+ network is being used to discover entities and associations between them which means it is part of the discovery for the knowledge vault. Again I don't think that is going anywhere. I think most of those who declare Google+ dead likely have had a run or two at "SEO is dead" as well and likely don't really get what Google+ is really about.

I believe there are much bigger changes coming and the decoupling could be all about longtime YTers upset about the commenting system change and the fact many are not marketers so have no interest in all the marketing speak that comprises a large part of the G+ activity. IME, YT community is not a big fan of marketers and corporate speak (something I learned quickly when I built my first commercial channel in 2007). YT is now a big revenue stream so IMO, decouple to calm the masses as YT will be huge in streaming to those who have cut the cord and already spend a lot of time on YT.

Jason Irsay, LLC
Jul 28, 2015

Has Google announced a platform to replace Google+, or has it simply decided to quit the social media game? I never liked Google+ as much as Facebook. With that said, I did not dislike Google+.

Mary Collings
Aug 01, 2015

Aaaaaw. Typical. I hated G+ for ages but I bit the bullet and made friends with it. I hope it doesn't get ditched as I kinda like it now.

However much I like it now, it does sound like G+'s days are numbered though...

Nov 08, 2015

It was a terrible idea from the start to force people to have their Youtube accounts connected to Google+. I've said this once and I'll say it again; I should still have a right to comment on a regular basis without having my account connected to Google+.

Ever since this integration began I've been in Youtube limbo for 2 years now... 2 FUCKING YEARS!!!! Youtube was just fine the way it was but now it has become a train wreck

Nov 21, 2015

The day they forced me to connect my youtube accounts with google plus identities is the day I stopped commenting on youtube. I despise google and their police like-way of forcing people to tow their line. I have barely gone to youtube in the last 2 years. I just disconnected my accounts this morning, and I am thrilled to start using my youtube id''s again.

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