WordStream’s Best of the Month: August
Love it or hate it, summer is finally drawing to a close. Various pumpkin-flavored products have already found their way onto shelves everywhere (to the dismay of many), the temperature is (finally) starting to drop, and pretty soon we’ll all be walking through the park sporting stylish scarf and sweater combos.
Of course, the end of the month means a best-of post on the WordStream blog. If you missed some of our posts while you were savoring every last moment of sunshine (or counting the minutes until the leaves turn, as I was), here’s what struck a chord with our readers this month.
WordStream’s Larry Kim knows a thing or two about conversion rates. In our most popular post from August, Larry shows you how to – you guessed it – increase your conversion rates without touching your landing pages. Think it can’t be done? Read on and prepare to be amazed.
In our second most popular post of the month, Margot shows you three ways to increase the CTR of your ads effortlessly. Who doesn’t like learning stupid-easy ways to do stuff?
In this post, yours truly runs down 99 of the most essential online marketing tools available, for PPC, SEO, content marketing, and conversion rate optimization. How many of these are you currently using?
In this great post, Erin gives you 288(!) free ad templates for your PPC campaigns. It’s okay, we think writing unique, irresistible ads from scratch is a pain too, which is probably why so many of you loved Erin’s post.
Free stuff seemed to be a theme for us in August, and our next post proved a hit with you guys. In this post, Mike Griffith explains how to create a detailed, customizable AdWords report from scratch in just 15 minutes, and there’s even a free template you can download if you’re too busy to follow along.
Hopefully you know definitively whether you’re a digital marketer or not, but in case you’re not quite sure, here are 18 signs you might be.
Facebook can be a powerhouse for lead generation businesses, and you don’t need to spend the GDP of a small country to see huge results. In this comprehensive guide, Brett McHale lays out everything you need to know about how to use Facebook for lead gen.
“Inbound” marketing is still one of the hottest topics of conversation in marketing circles, and yet there’s still just as much confusion about how to actually, you know, do inbound as there was several years ago. If you’re still not sure precisely what goes into a solid inbound strategy, let Margot fill you in.
Every industry vertical poses challenges to PPC marketers, but the higher education field is perhaps one of the most unique. In this fascinating post, Margot examines the most troublesome issues facing higher education marketers, and offers seven tips on how to leverage the power of PPC in academia.
Landing pages are among the most fertile breeding grounds for innovation in a PPC campaign, and split testing is essential to securing those huge conversion gains Larry is always talking about. In our final post of this month’s round-up, guest author Bradley Nickel of Adbeat shows you five real-life tests you can conduct on your own landing pages.