Education is a huge part of our mission at WordStream. Learning PPC can be intimidating, and with so much information out there, it can be difficult to figure out which resources are reliable.
That’s why we created PPC University, our free online learning resource – to bring all the information you need to master paid search advertising into one, easily navigable source.
For years now, WordStream has brought you the best information on PPC as part of PPC U, from best practices and clever hacks to the latest and greatest updates in Bing Ads, Google AdWords, Facebook Ads and more.
I’m delighted to be able to tell you that now, you can get all the expertise of PPC U at your fingertips in our brand-new, easy-to-use app!
That’s right, our very first app is now available on iTunes! The WordStream PPC University App provides free access to all of our PPC U content, including articles, whitepapers, infographics, webinars and more.
Since we launched PPC University, we’ve been inundated with awesome feedback from small business owners, marketers, and industry experts, but we always felt there was an opportunity to make it more accessible and to reach more people, when and where it’s most convenient for them. That’s why we decided to develop the PPC U app.
When we launched PPC U, a web-based learning resource made sense. Today, however, we know that people learn differently, and the incredible popularity of apps and mobile devices meant that we had to come up with a better way for aspiring paid search marketers to learn the strategies and techniques that would help them run better PPC campaigns. The PPC U app is the realization of that goal, and makes our entire library of free learning materials available to you wherever you are at a time that’s convenient for you.
It’s always been our mission at WordStream to make PPC more accessible and easier to understand. We’ve published over 1,600 blog posts, spoken at countless conferences, and hosted a ton of webinars, all in an effort to help you improve your paid search performance. PPC University takes the very best advice and makes it available in one location, making the PPC U app the most effective way to learn the basics of paid search or delve into advanced topics on the go.
Now, PPC super powers are just a swipe away. The app is tailored for multiple knowledge and experience levels, so you can start at the beginning with PPC 101, or skip ahead to more advanced course materials to better optimize your existing campaigns.
Our PPC U App is currently available to iPhone users with iOS 8+ via the App Store, and is compatible with iPhone, iPad and iPod Touch. You can download it here.
I am super excited to launch this and make PPC more accessible to all. Give it a try and be sure to rate it and let us know what you think of it in the app store!
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