WordStream’s Best of the Month: September
September was a pretty big month, news-wise. Pope Francis made his first official visit to the United States. NASA found water on Mars, bringing us one step closer to discovering alien life on another world (albeit life without flying saucers or ray guns). Trevor Noah officially took over the reins of The Daily Show from beloved former host Jon Stewart.
There’s water on Mars! Somewhere. Apparently.
However, there was plenty going on in the world of PPC and digital marketing, too. Here is the list of the top 10 most popular posts from the WordStream blog for September.
We love great landing pages at WordStream, and they’re one of the most important parts of a highly optimized, strongly performing PPC campaign. In our most popular post of the month, yours truly looks back at our 10 best landing page tips and tricks.
Advertisers today have more ad targeting options than ever before – but some are more powerful than others. In our second most-popular post, Larry explains why these eight targeting features are the most exciting options advertisers have right now.
Recently, Google threw everyone for a loop (and brought some of its more convincing April Fool’s jokes to mind) when it announced that Google would now be part of a new umbrella company called Alphabet. If you’re not sure what this means, or how the new company structure could affect you as an advertiser, check out this primer.
WordStream’s resident paid social expert Brett McHale applied his experience and strategies to Facebook advertising in our fourth most-popular post in September, in which he explains how to evaluate the potential cost of a Facebook advertising campaign. Hint – it’s probably much less than you’d expect.
If you’re a Star Trek nerd (as I am), hopefully you’re also hearing the sound of the Starship Enterprise’s alert klaxon right now. If not, then just check out Margot’s great post about the 10 warning signs that you could probably use a hand with your PPC campaigns.
Whenever Google introduces a new extension or feature, it’s usually big news and this time was no exception. Read all about the new Structured Snippets ad extension, and how you should be using it, in this post by Cleo.
Not so long ago, Larry wrote a post about how he felt LinkedIn Ads was failing advertisers due to a lack of features offered by other ad platforms. In a surprising turn of events, LinkedIn Ads’ new campaign management tool most definitely wins the Larry Kim seal of approval. Check out Larry’s overview of the new tool in this post.
Yes, it’s a little confusing, and yes, Gmail Sponsored Promotions is still worth checking out as an addition to your digital marketing strategy. Read what’s going on with GSP in this post by Helen, and why you should consider using GSP in your next campaign.
Read any marketing blog and the chances are pretty good you’ll come across content telling you how important it is to optimize your keywords – but how do you actually do it? Check out these three, simple ways to optimize your keywords courtesy of Margot.
Lots of people love to shop, but retail can be one of the most challenging verticals, even for experienced marketers. If you work in retail marketing, check out these nine money-making tips from Margot and watch your conversion rates rise.