WordStream has come a long way since I founded the company back in 2007. We’ve introduced some exciting features and functionality over the years, but I’ve never been as excited about a product launch as I am about this one.
As of today, WordStream Advisor now supports social advertising!
This has been in the pipeline for some time now, and the timing is perfect to combine the power of paid social advertising with strong, highly optimized paid search campaigns.
Social Advertising Is a HUGE Opportunity
Your customers are clicking on Facebook ads – to the tune of 22 BILLION ad clicks per year, one of the biggest online advertising opportunities since paid search. If you’re not advertising on Facebook, you’re missing out on a giant opportunity to reach users where they spend a lot of their time.
Facebook advertising is so hot right now that 85% of new WordStream customers are either already advertising on Facebook or plan to start very soon!
Why social advertising? Paid search is absolutely amazing for targeting high-intent prospects. One of the drawbacks, however, is that it works best for companies selling products that people are already looking for, but don’t know where to find. It’s harder for PPC advertisers to sell to demographics rather than targeting specific keywords. (Note: this is getting better all the time; see the new customer match targeting in AdWords.)
Social ads, on the other hand, are awesome for targeting users based on demographics and behavior. Our new social product makes it easy to sell to people who are already searching for your products and those who might be interested in your services, even if they haven’t searched for it yet.
WordStream Advisor Makes Social Advertising Easy
We know you’re busy, and that running a business is more than a full-time job. That’s why we introduced the 20-Minute Work Week in the first place – to give you more time to do what really matters, which is taking care of your customers and growing your business.
WordStream’s social advertising offering makes it really easy to get started with Facebook advertising campaigns. We offer the tools you need to implement effective, streamlined Facebook campaigns with minimal effort, as well as prescriptive guidance and workflows that align with your business goals and other online advertising campaigns. Think of it as an extension of what you’re already doing, rather than reinventing the wheel.
Even if you’ve never used Facebook Ads, WordStream makes it easy to get started. Best of all, you can manage your Facebook campaigns from the same platform as your paid search campaigns, meaning you don’t have to learn yet another software platform or keep switching between interfaces to manage all your advertising campaigns.
Find the RIGHT Audience with Social Advertising
One of the things I love most about Facebook advertising is the targeting options that are available. You don’t have to throw money at vast audiences that might click on your ads – you can go after highly targeted audiences that are extremely likely to want what you’re selling. This means incredible returns on your ad budget.
WordStream Advisor’s new Facebook integration offers audience segmentation recommendations to help you find the right audience, not just a large Facebook audience. You can create custom audiences from existing site visitors to target people who’ve already seen what you have to offer, as well as lookalike audiences that share characteristics with existing customers, making your ad budget go much farther with less effort.
We’ve all heard the expression “Work smarter, not harder,” and that’s the principle behind WordStream’s social advertising offering – find the demographics that are most likely to want what you have, and those people who are most likely to respond to your ads.
Optimize Your Social Campaigns in No Time
Let’s face it – optimizing any online advertising campaign takes time, and the more time you have to spend tweaking an ad campaign is time you could be spending looking after your customers. That’s why WordStream Advisor makes it easy to optimize your social advertising campaigns in less time.
It’s just like the expert guidance you get from the 20-Minute Work Week in paid search, but for your social ads: You’ll get recommendations on which posts to promote to grow your audience, taking the guesswork out of paid social. WordStream also helps you optimize your ads, including tips on when to pause ads to maximize the impact of your campaigns, and how to optimize ads to achieve higher click-through rates and increase your ROI.
BONUS: Master Social Advertising with PPC University
Social advertising is one of the most powerful tools at your disposal as a digital marketer. Like other marketing disciplines, paid social is challenging to master, which is why we’ve updated PPC University to include a new course module on paid social advertising.
The lessons in Social Ads 101 cover topics like:
- The best ad targeting options in social advertising
- Which social ad platforms make the most sense for your business model
- How to create lead generation ads in Twitter and Facebook
- My favorite paid social hacks of all time
The new course will be available through the PPC U portal as well as our new PPC U app, making it easy to learn social advertising wherever you are!
Take Your Facebook Campaigns to the Next Level with WordStream
I’m so excited by this new functionality. At WordStream, we’ve seen amazing results from our Facebook campaigns, and now we can help you grow your business with Facebook ads, too.
One of our beta users, Kathleen McCarthy at PPC Optimizer 4 U, had this to say about her experience with the new offering:
I had been struggling to turn my efforts on Facebook into genuine, measurable results, without much effect. I was so jazzed to be invited to participate in WordStream’s beta program for social media advertising. The dramatic improvement in my results – tangible conversions on my retail website – has been so exciting! In the past 14 days, I have received 20 conversions equaling $1,566.20 from Facebook, compared to just $144.38 for the entire calendar month before!
I’m so proud of our Engineering and Product teams for creating such an amazing product, but we couldn’t have done it without the feedback of our beta testers and our early adopters – thank you.
Get a Free Tour of the New Social Product
We’re offering a free webinar later this month to provide a virtual tour of the product. On Oct. 21, PPC Evangelist Erin Sagin will show you WordStream Advisor makes it easy to:
- Advertise on Facebook
- Set Cost Per Action Goals
- Build Beautiful Mobile Responsive Landing Pages
Meanwhile, sign up for a free trial of WordStream Advisor to check out the new offering for yourself, and let me know what you think!