4 Ways Battlefield Sports Conquered PPC with WordStream Advisor

March 31, 2018

I can still remember getting up early every morning before school to play MTV Snowboarding on my old-school PlayStation. Nerdy, yes, but it led me to a real-life passion for snowboarding – I take annual trips to nearby mountains to hit the slopes. There is still a large gaming culture that takes on certain games as life-long passions, and every gamer has likely dreamed of bringing their videogame persona to life.

Battlefield Sports set out to make this dream a reality. 

“We started with a few thousand dollars and an idea: to take a video game and play it live,” says Nicole Lander, Chief Fun Officer (yup, that’s her actually job title!) at Battlefield Sports. The company manufacturers laser tag equipment, selling it all over the world. “We are here to create a handful of experiences people remember their entire lives, whether it be their 10-year-old birthday party or a fantastic corporate team-building experience.” 

Running a startup with less than 25 people requires Nicole to wear multiple hats (helmets?), which is why she turned to WordStream for help with her paid search marketing efforts. Check out the 4 ways Battlefield Sports tackled PPC with WordStream’s help.

#1: FREE Insight into Areas that Need Improvement

Before even signing on with WordStream, Nicole realized that her account was not up to par with market standards. The free AdWords Grader, which has graded over $6 billion in annualized spend, opened her eyes to areas in desperate need of TLC, as well as missed opportunities within her AdWords account.

“It gave me a glimpse into what I could improve on,” Nicole says.


#2: Huge Time-Savings & Prescriptive Workflows

Running paid ads is a full-time job in itself, but Nicole juggles thousands of other responsibilities so in order to see success with paid ads, she knew there was no way she could do it all on her own. Luckily, instead of hiring a new employee, WordStream Advisor’s prescriptive tools allow her to do it herself. WordStream’s 20-Minute Work Week provides Nicole with account-specific suggestions of how to optimize her Bing and AdWords performance in a short amount of time.

“Running a small business means that I have limited time,” Nicole says. “The 20-Minute Work Week is a great tool because it helps me focus on what the most important items to improve on are. It’s reassuring that in a very short time I have available to skim my AdWords and Bing performance, the tool is there to ensure my budget is working properly.”

#3: Quality Consulting to Laser Focus Account Structure & Optimization Tactics

When Nicole first came to WordStream, her account was a cluttered mess of unfocused keywords. Luckily, with guidance from her dedicated Customer Success Specialist, Kadyrose, Nicole was able to completely restructure her account.

“Before I started with Kadyrose I had one massive ad group with roughly 250 keywords and just a few negatives. Now, with Kadyrose’s help, we have divided our key concepts into 15 different ad groups each with their own keywords, ad copy, and landing pages,” Nicole says. “We also have hundreds of negative keywords blocking irrelevant searches from coming in. Our focus is now laser sharp!”

Nicole has found the support and motivation from Kadyrose to be the biggest motivator to getting her PPC accounts back on track.

“Kadyrose is like my personal trainer for PPC, she gets me moving!” Nicole says. “Just like going to the gym without my personal trainer I wouldn’t do half as many sit-ups or star-jumps. She ensures my motivation and accountability.”


#4: Increase in the Quantity and Quality of Leads

Lastly, what would the point be if results weren’t being delivered? Thanks to the time-saving prescriptive tools from WordStream Advisor and working closely with her PPC consultant, Nicole’s been able to make drastic improvements to not only the quantity, but also the quality, of leads coming in.

“Our leads are up 16.95% since last year at this time, the quality has improved, and we are getting more calls than ever before into our Los Angeles office.” 

Margot Whitney

Margot Whitney

Margot is a content marketing specialist at WordStream and nutrition graduate student at Framingham State. She loves all things digital, learning about nutrition, running, traveling, and cooking.

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