We have been told that SEO is dead and buried. There is nothing we can do about it, trying to optimize your site with keyword stuffing, backlinks, and questionable wizardry no longer works. The SERPs are against us, the robots are learning, and our jobs are the first to go.
So why do we care about SEO strategies now?
It’s a whole new world of SEO! The SERPs have caught up to the old tricks, but that doesn’t mean websites shouldn’t be optimizing for organic search. 60% of all organic clicks are on the top 3 search results on the page, and SEO leads continue to dominate the revenue over any outbound leads. Make sure your site is in the running!
Digital Marketing Philippines created this infographic to help us marketers capture the clicks we want. They call out the billions of searches performed in the US each month and show you what to focus on to help with organic results.
Some notable stats from the infographic include:
- 70% of mobile searches lead to an action within an hour
- 50% of mobile searchers are looking for local information
- Long-form content with more than 2000 words earns more shares and backlinks
- Teens use voice search almost 60% of the time when watching TV
As you develop your SEO strategy for the rest of 2016 and beyond, you can use this infographic to stay the course. Remember! These strategies take time—don’t expect to see results in a week, or even a month.
If you’re using these SEO strategies already, let us know how it’s going! We love to hear success stories—or cautionary tales.