SEO Predictions, Call Extension Changes, & Other Top Stories from January
Remember toward the end of last year when we were all anxiously waiting for 2016 to finally be over?
With January now behind us, all we can do is look forward – right after we take a quick look back at the most popular posts from the WordStream blog in January. There was a lot going on this month (I’m going after the “Ironic Understatement of the Year” award pretty aggressively here), so if you missed any of our most popular content from last month, here’s a chance to grab a coffee and catch up on January’s must-read content.
Google’s RankBrain machine learning technology is changing the ways in which Google interprets and handles search queries, but to many marketers, SEO remains of critical importance. In our most popular post of the month, Larry offers nine predictions of what SEOs can expect from 2017 – some of which don’t sound crazy at all.
Social media marketing is still very much the flavor of the month (pardon the pun), but it’s easy to get caught up in the hype. That’s why, in our second-most popular post of January, Mary lays out 40(!) essential social media marketing stats that will convince anyone that social media is the way forward. Pay close attention if you’re trying to get buy-in for a forthcoming campaign.
Yes, Call-Only extensions and other developments in PPC have made it easier to nudge prospects over the finish line and convert, but landing pages remain one of the most crucial stages in the traditional marketing funnel. In our third-most popular post of the month, Allen shows you three underrated, underused techniques you can use right away to make your landing pages stickier and more compelling.
By now, most marketers are used to the near-constant game of catch-up with Google and the myriad changes it rolls out on a seemingly never-ending basis, but some announcements make bigger splashes than others. Case in point, the recent announcement of forthcoming changes to the way that Call extensions are displayed in AdWords. Fear not, loyal reader, as Mark tells you everything you need to know about the change in this must-read post.
Click-through rate is arguably the most important metric in PPC. However, despite the paramount importance that CTR plays in virtually all aspects of the ad auction, some advertisers (and even experienced marketers) remain unaware of just how important CTR can be. In this post, Allen unravels the secrets of the AdWords universe in just five charts, a feat of content wizardry unparalleled in modern marketing. Maybe. Either way, it’s a compelling read.
There have never been as many marketing conferences as there are today. From highly specialized shows focusing on individual marketing disciplines to huge, far-reaching expos that boast crowds to rival those of a Lady Gaga concert, marketing conferences are officially a Big Deal – but which ones are worth your time this year? Read on to find out.
Writing ad copy is a little like juggling – it looks a lot easier than it actually is. Fortunately, guest author Khalid Saleh of Invesp Conversion Optimization knows more than a thing or two about how to write ad copy that converts. In this post, Khalid walks you through four simple – yet surprisingly powerful – techniques for writing more persuasive ad copy.
There’s a well-worn joke in marketing about being preoccupied with button colors when A/B testing, but far less is said about button copy. It may seem like a minor detail, but how you phrase your CTA buttons can mean the difference between a lead or sale and a lost visitor. In this post, Brad outlines five not-so-obvious ways that your CTA button copy is dissuading visitors from converting. Are you making any of these subtle mistakes?
Although there’s a point of diminishing returns when it comes to conversion rate optimization, landing pages remain one of the best opportunities in the typical marketing funnel to increase your conversion rates. In our penultimate post of January, Wishpond’s Kevin Ho shows you five ways you can wring every last drop of ROI from your landing pages.
Email marketing can be amazingly effective – if done right. Unfortunately, there are more than a few ways to turn your visitors off long before they even think of opening your latest blast. In our final post of this month’s round-up, Brad highlights five terrifyingly common mistakes that email marketers make that can inadvertently crash your open rates.