The 7 Best Content Curation Tools in 2017


Back in the day there was a real issue with finding relevant content online. Now our problem is quite the opposite. There is SO much information and entertainment online that it can be hard to find quality content without getting lost in a sea of cat videos or “fake news.”

How can you avoid the content spam and find the truly valuable content to help you do your job more effectively, and to share with your audience? Content curation tools are a great place to start.

Best Content Curation

First, a quick definition.

What is content curation?

Content curation is the process of sifting through all the various sources of content on the web to compile a list of the most informative or interesting pieces to then share with your target audience.

Content marketing vs. content curation

Content curation is not to be confused with content marketing; content curation is the process of sharing content from other sources rather than creating and promoting your own content.

For example, a social media marketer might curate the best content, or trending content, from other blogs in her industry and then share those articles from her own company’s Twitter account during the day.

Here are a few more ways that marketers can use content curation tools:

  • Find the most shared and talked about stories in your industry to get ideas to blog about
  • Find top sources to link to in the content you’re writing
  • Get inspired by top-performing headlines

7 of the Most Effective Content Curation Tools

While content curation can be fun, without tools to help, it can feel overwhelming. Luckily, there are lots of great content curation tools out there to help you out and save time!

Here are our top seven favorites for you to try out.

#1: Buzzsumo

As a former content and social media marketer, Buzzsumo was a go-to resource of mine to find the most shareable content that resonated with the largest audience. While not your typical content curation tool, Buzzsumo allows you to type in any keyword or domain, and then provides an ordered list of the top shared content around that topic.

For example, when I type in the keyword “self-driving cars” the first article I see is from TechCrunch and has 62K social shares.

Best Content tools for Curation

Buzzsumo also allows you to sort by date range, content type (guest post, infographics, videos, etc.), set alerts, view backlinks, follow certain authors, and more. Since these articles are being widely shared already, it is a good bet that they are going to resonate with your target audience.

#2: Pocket

Did you know that the average person spends 10 hours a day in front of a screen, according to a study done by Nielsen Company? A large chunk of that time is likely spent browsing the web or scrolling through your social media feeds.

During that screen time you’ll likely come across several relevant articles aligned with your content curation needs. Perhaps you bookmark these or make a mental note to go back to them, but they end up falling off of your radar. Pocket is the perfect tool to prevent this from happening.

Geeky Gadgets Content Curation

Via Geeky Gadgets

Pocket is an app as well as an extension you can add to your browser that will then save articles to read or link to later in one organized location. Pocket allows you to easily tag articles to group relevant topics or themes together. It also includes robust search functionality to easily locate articles in your Pocket account.

#3: Feedly

If you were a fan of Google Reader, Feedly is a great alternative, since it serves as an RSS feed to curate content around specific keywords, topics, domains, etc. You can easily organize content into boards and flag content to read later. Feedly definitely takes the strain out of curating content manually.

Feedly Content Curator

While the free edition has support for up to 100 feeds, organization capabilities and the ability to share to various social platforms, the Pro (roughly $5/month) and Team ($18/month) packages offer unlimited feeds, a higher level of support, as well as more robust integrations. Try it for free, and then find the plan that best suits your content curation needs.

#4: Curata

Curata falls into the enterprise category of content curation tools for businesses with more sophisticated curation needs. The power of Curata lies behind the INSPIRE discover and recommendation engine that powers it to find truly customized and quality content to suit your specific needs, based off of the profile that you customize.

Curata for Content Curation

Via Curata

The only downfall of Curata is that it is not super wallet-friendly. There is no free version, and the lower plans start as high as $499/month, but hey – if you’ve got the budget and you’re looking for a very robust solution, then it may be the way to go for your complex curating needs. (You can use it for other tasks, like content management and reporting, too.)

#5: Quora

If you’re looking for content that answers niche questions around specific industry-related topics, Quora is the perfect solution. Quora is all about finding the answers to your specific questions with accuracy and efficiency. As their website reads, “Quora has content you will feel good about having read.”

Quora Content Creation

Quora also works as a keyword research tool and is a great place to find question-based keywords to answer with your content.

#6: is a powerful content creation tool that is also extremely pleasant to use. runs by crawling more than 35 million web pages every day and then organizing content into the most relevant topics. The tool makes it easy to filter, edit, and share out relevant content.

Sccopit Content

“With an interface that will remind you of Pinterest, aims to make finding relevant, shareable articles simple,” says Mike Templeman at Forbes.

#7: PublishThis

Similar to Curata, PublishThis is an enterprise solution that prides itself on the powerful engine that runs it. PublishThis claims that the content it provides is so powerful that it can lead to 250% more revenue, 5X time savings, 3X the social reach, and 200% more clicks. Sounds pretty good to me!

Publish This

PublishThis is a one-stop content shop that will automatically curate high-quality, engaging content for you, as well as serve as a platform to organize and share this content to your audience. PublishThis also has powerful API’s to help you share the content to various platforms and applications. The pricing of PublishThis is not made public, but you can request a demo on their website.

These powerful tools are the perfect way to save you time, curate higher-quality content, increase audience engagement, and improve your content sharing efforts with minimal effort on your end. As you can see there are plenty of wonderful options to choose from.

About the Author:

Margot is a Customer Success Manager at Wistia. She loves all things digital, and spends her free time running, traveling, and cooking. Follow her on:

Twitter: @ChappyMargot

Google+: +Margot da Cunha


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Stephen Walsh
May 04, 2017

Thanks Margot for sharing and curating a great list!

Can I also suggest Anders Pink? It’s a new content curation tool, just out of beta this week (disclosure, I’m a co-founder along with Steve Rayson of BuzzSumo).

In Anders Pink you can

Sign in with Twitter and get immediate content based on the topics you share the most about.

Filter your Twitter feed by topic — see only what people you follow have shared on “content marketing” in the last 24 hours for example.

Create a custom briefing — You can filter by specific topics, sites, RSS feeds and Twitter users to see just what you want. Your feed updates regularly so you see on-topic information from the sources you trust.

Create a team — invite colleagues and share your thoughts privately, save articles, and share on social.

Here’s a daily briefing on Content Marketing for example:

You can check out Anders Pink for Free at

Would really welcome any feedback as we continue to improve the app.

May 18, 2017

Nice article

Jun 14, 2017

Very informative content for every content marketer.

Kiran Prajapati
Jun 14, 2017

This is very informative blog on content curation. We hope you will also love reading our blog on the same topic; we have tried to make a comprehensive list of TOP 51 CONTENT CURATION TOOLS. We are sure you will love reading it.

Victor Winners
Sep 23, 2017

Thanks for listing out these content curating apps Margot da Cunha. I wish each of them had equivalent plugins for blogging platforms like WordPress... It would have made the whole process of curating content a bit more simplified.

Will Wright
Oct 26, 2017

This is what I was looking for. Thank you for posting these sites here. I would offer my profuse appreciations.

Dec 01, 2017

Thanks Margot for this great list here. I'd request you to check out DrumUp ( It provides you with relevant content based on keywords provided by you.
I'm sure you'll like the content recommendations. Signing up won't take you more than 30 seconds!!

Dec 11, 2017

Great article!

Dec 20, 2017

Worth checking out wakelet too, one of the best content curation tools i've used.

Jan 17, 2018

Was surprised not to find Waywire in the list. It's a very convenient platform, haven't found any cons while working with it.

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