WordStream Makes Its First Acquisition!


The pace of growth here at WordStream over the past several years has been phenomenal to experience. We’ve been named to the Inc. 5000 list of America’s fastest-growing private companies four years in a row, and in December we moved into an amazing new office space with more capacity to support our growth plans.

WordStream offices

Today, I’m very excited to announce the beginning of our next phase of growth: We’ve just acquired Algorithmic Ads, a California-based company that has developed software to help businesses quickly generate great-looking, effective display ads based on their existing website imagery. The software algorithmically selects content, images, color schemes, and calls to action from existing business assets and then dynamically builds a variety of IAB-compliant display ads to fit all ad formats on display networks including Google and Facebook.

Algorithmic Ads

Our mission here is to make the complex world of online advertising as easy as possible for businesses of all sizes, and this acquisition supports that. We’ll be incorporating this technology into our core online advertising platform, WordStream Advisor, so our customers can easily build out high-performance display advertising campaigns for both paid search and paid social networks—all without having to hire or outsource to a visual designer. The end goal is for our clients to manage every aspect of their ad campaigns, across platforms, in one simple dashboard that helps them drive better results.

Algorithmic Ads Acquired by WordStream

As of today Algorithmic Ads’ two co-founders, CEO John Marshall and Chief Technology Officer David Prinzing, will be joining WordStream’s product and engineering teams to help drive our expanding display advertising strategy. Both of our companies are focused on helping businesses succeed at online advertising even if they don’t have a huge staff or budget, so it’s really a great match, and we’re very happy to bring them on board.

WordStream and Algorithmic Ads

We are just getting started! We are actively exploring additional acquisitions and partnerships to further accelerate our vision of making online advertising as simple as possible. Stay tuned and thank you for your continued support.

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J. Ustpassing
May 09, 2017

Congratulations (for all of you).

May 10, 2017

Congrats for the team and for your wordstream tool. This is a good help for companies.

John R.
May 10, 2017

You may be interested in https://www.buysellads.com/ as your next acquisition. Their offering may sync well with your product suite (and Todd Garland is a nice person).

David Cragg
May 11, 2017

I have had two of my companies acquired. Both failed after the much larger publishing company ignored the magic sauce that made our companies special. They did not study what was unique about our company and see if they could implement those ideas into their company. They just ramrodded their "big company" philosophies down our throat. I tried to point out that the magic sauce was the most important thing they were buying. They were too full of themselves as the "winning" entity to see how they were killing the golden goose that they had just acquired. Best of luck with the acquisition. One more idea -- ask the John Marshall how to improve your company and have him in charge of your next acquisition. He will be much more sensitive to where you made mistakes in the past.

Ralph Folz
May 11, 2017

David, I've been part of acquisitions before (I sold my last company to Aegis in 2005). I know what can go right and what can go wrong. Once I joined Aegis, and my earn-out was over, I held a global role for a number of years and i was involved in many acquisitions. WordStream will be careful with these. We want to acquire great technology and awesome talent that can make our product better for our customers. We are very focused!

Sep 14, 2017

Thank you for publishing this.

metal buildings
Oct 01, 2017

Thanks for posting this.

institutional building
Oct 09, 2017

Thanks for posting this.

May 11, 2017

Nice one Guys! I love your Ad-serving Platform

Jul 29, 2017

Some truly interesting info, well written and broadly
speaking user genial.

May 11, 2017

Congrats guys! This is awesome news! Should be a fun adventure!

May 12, 2017

This is impressive and also great information, This is excellent.

Perry Evans
May 15, 2017

Sounds like a great fit - congrats Ralph, Bill & team!

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