February may be the shortest month of the year, but man, there was a lot going on this month.
From the predictable (if misplaced) anxiety about Google Chrome’s new built-in ad blocker to must-read SEO survival strategies for the coming voice search revolution, there was plenty for marketers of all stripes to get their teeth into this month.
In case you missed them, here are the most popular posts from the WordStream blog in February. Whether you’re an advertiser worried about how Chrome’s new ad blocker will affect your campaigns, a social media manager in need of a crisis management strategy, or a small-business owner who wants your ad budget to go a little further, there’s something for you in this month’s round-up.
Did you know that year-over-year search spend in AdWords increased by 24% last year? Or that the average CPC on the Google Search Network spiked by 14% in Q4 2017?
Some statistics are little more than tiny morsels of mildly interesting trivia. The stats above, and the other 33 like them in our most popular post of the month, should stop you in your tracks. Allen takes top honors in February’s round-up with this fascinating collection of statistics that could change the way you do business in 2018. Are you prepared?
The biggest news of the month was Google’s hotly anticipated launch of its built-in ad blocker for Chrome. The world’s largest online advertising company introducing an ad blocker in the most popular web browser sent many advertisers and marketers into a panic – but were their worries justified? You’ll have to read this post by Allen to find out. (Spoilers: they weren’t.)
A/B testing at scale is a pain in the ass. It takes a long time and requires a lot of work, making it about as appealing as having a wisdom tooth pulled. Fortunately, Google introduced Ad Variations at the end of last year as a way for advertisers to test their ad copy without getting stuck in the weeds when they should be, you know, running their businesses.
In our third-most popular post of the month, Allen explains everything you need to know about Ad Variations, why they’re so awesome, and how to start testing your copy at scale.
When it comes to buying a house, it’s all about location. When it comes to selling a house, where that house happens to be is only part of the puzzle that realtors have to solve if they want their commission.
In our fourth-most popular post of February, Margot offers seven highly actionable tips that realtors advertising on Facebook can take to make their realty agency – and their listings – all the more attractive to prospective buyers.
Although many costs in AdWords have risen during the past 12 months (see our most popular post for the details if you want to see just how much they’ve risen), it’s still a remarkably cost-effective way to get the word out about your business. That doesn’t mean that you can’t allocate your ad budget a little more wisely.
In this post, guest author Barry Feldman outlines seven ways to stop burning through your budget like a lobbyist at Mar-a-Lago. Barry explains some of the hidden traps that can sap your ad budget without you even realizing it, as well as proactive ways to take control of your ad spend and make sure every dollar of your ad budget is working as hard as you are.
Let’s face it – reporting sucks. It can be a thankless, time-consuming task, and that’s even if the results are good.
There is another way, weary marketer.
In this post, Brad Smith examines five of the best reporting tools available to beleaguered marketers who hate reporting as much as the White House does. Brad takes a look at each reporting tool in depth, outlines the pros and cons of each, and shows you some pretty nifty tricks you can use in good old Google Analytics to take the pain out of your reporting.
Considering how much capital, knowledge, and expertise major brands have at their disposal, it’s amazing how many brands still manage to royally screw up on social media. When brands make horrendous gaffes on social, many people take a moment to bask in the schadenfreude that comes with it, but what’s the poor social media person responsible for containing the damage supposed to do?
In this post, yours truly explains how to handle a variety of social media crises, from ill-advised tweets attempting to coopt national tragedies to make a sale, to “hacks” that look a lot like an inept social media manager tweeting from the wrong account. By the end of this post, you’ll have several actionable steps you can take to put out your next social media fire.
As any hardcore Instagrammer could tell you, captions are almost as important as the images they accompany. Without a snappy caption, even the most beautifully photographed brunch becomes just another dumb photo of somebody else’s food.
In this post, Gordon lists 33 Instagram captions that took these posts from “good” to “great.” Each example has something unique to offer, so whether you’re hoping to increase engagement or broaden your audience, there are plenty of lessons to be learned from these Instagram captions.
Voice search is poised to be among the most potentially disruptive changes to the search landscape in recent memory. For every exciting innovation promised to us by emerging voice search technologies, there are dozens of challenges – particularly when it comes to SEO.
In our penultimate post of this month’s round-up, Hallam’s Ellie Pollicott outlines four survival tips to ensure your site – and your traffic – survives the impending voice search revolution. How many of these strategies are you already using?
Writing good ad copy is a lot harder than it sounds. Fortunately, you have a wealth of firsthand experiences upon which you can draw when writing your ads – your customers’ feedback.
In our final post of this month’s round-up, guest author Robin Geuens tells you how to transform customer feedback from a wide range of sources into high-converting ad copy that drives results. Robin shows you how to gather and identify the best feedback to use in your copy, from social media posts and blog comments to customer reviews and client testimonials.
Originally from the U.K., Dan Shewan is a journalist and web content specialist who now lives and writes in New England. Dan’s work has appeared in a wide range of publications in print and online, including The Guardian, The Daily Beast, Pacific Standard magazine, The Independent, McSweeney’s Internet Tendency, and many other outlets.
See other posts by Dan Shewan
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