Goal Talk Podcast Episode 15: Updates on Marketing During COVID-19—Data, Reactivation, & More
On each episode of this season of the Goal Talk podcast, I interview a marketing or management expert to bring small business owners and marketers the information they need to successfully grow their businesses.
It’s been two full weeks since we’ve had an episode of the Goal Talk podcast, and while we’re embracing our updated bi-weekly episode release schedule, we missed releasing an episode last week! So it only felt right to bring a guest back onto the podcast this week to bring an update on the state of digital marketing during COVID-19 for advertisers.
This week: Current updates on COVID-19 marketing tips, performance data, and account reactivation
Last time we had Mark on the podcast, we discussed the preliminary data around how the social effects of social distancing and mandatory business practice modifications have impacted digital marketing for advertisers. That episode was released about a month ago as we were navigating the first few weeks of the majority of the effects of the pandemic worldwide. In the episode, we discussed how search trends and patterns are shifting, some options for small business assistance from the government, and the data around how the mandated changes have impacted the PPC results for multiple industries.
This week, we have more information—including more data—about how the long-term effects of COVID-19 are playing out for a variety of advertisers. With strong signals of a rebound in the PPC results for advertisers in many industries, this episode discusses the options advertisers have for reading their own data and working towards reactivating their accounts for continued success.
In today’s episode, we discuss:
- Updates on the current state of search.
- How search marketing has changed in the past month and new results for advertisers.
- Tips for marketers during their reactivation efforts.
- Signals for advertisers to look for in their accounts.
- How advertisers can fuel their reopening plans with their cross-channel marketing efforts.
You can find this week’s episode on Apple Podcasts and Spotify, as well as your favorite podcast app. Also, don’t forget to watch new episodes on our YouTube channel, and follow the podcast’s Twitter account for episode releases to ask the hosts questions and to join in on the conversation.
About the podcast
The Goal Talk podcast is all about giving small business owners and marketers the information they need to succeed. From advertising tactics that help you personalize your message for your customers to management styles that will help your employees perform at their full potential and feel satisfied in their role, we’re sharing valuable takeaways to help you and your business flourish by interviewing the experts and sharing their insights. Listen here.