Dan Shewan

Dan Shewan

Originally from the U.K., Dan Shewan is a journalist and web content specialist who now lives and writes in New England. Dan’s work has appeared in a wide range of publications in print and online, including The Guardian, The Daily Beast, Pacific Standard magazine, The Independent, McSweeney’s Internet Tendency, and many other outlets.

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How to Use Schema Markup for SEO: Making Your Site Easier to Find for Stupid Machines

Although schema and other structured markup formats have been around for several years, relatively few people actually know what schema is or what it’s for. Today, we’re going to answer your questions about schema and why you should make it an integral part of your SEO strategy.

How to Build the Perfect Mobile Landing Page

When it comes to mobile landing pages, every second counts. Don't miss out on potential conversions. Follow these tips to build the perfect mobile landing page.

The Beginner’s Guide to Building a Negative Keyword List

Few businesses devote enough time and energy to building negative keyword lists, despite the crucial role that negative keywords play in maximizing the ROI of an AdWords campaign. In this guide, we run through the steps of building a negative keyword list.

A/B Testing Best Practices Can Save You Time, Money and Effort – Here’s How

A/B testing best practices can save you time, money and effort. Maximize your landing pages' conversions by following these simple tips.