Guest Author

Guest Author

WordStream’s guest authors are experts, entrepreneurs, and passionate writers in the online marketing community who bring diverse perspectives to our blog on a wide range of topics.

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Semantic Analysis for SEO: Going Beyond LDA

Learn how to use semantic analysis techniques to improve on-page SEO factors in this guest post from information retrieval expert David Harry.

The Problem with Footer Links in SEO

Not all links are created equal! Learn why footer links can harm both the linking site and the site being linked to.

Keyword Research for Email Marketing

Learn how you can use keyword research to write better, more persuasive email marketing messages.

Case Study: How a Change to the ‘About Us’ Page Raised Conversion Rates by 13%

Learn how changing the language on the About Us page helped one company raise conversion rates by 13% overnight.

How to Compare Your PPC Results Month over Month

Learn how to compare the results in your PPC account from month to month using Excel.

How to Find and Fix Broken Links on Your Website

Broken links can have a negative impact on your site's SEO and usability. Learn how to use Xenu, Google Analytics, Excel and other tools to find and fix those broken links. It's easy and fast and will keep Google and users happy.

Lifetime Value Versus CPA

Performance-based advertising is focused on CPA (cost per action), but you should also take lifetime value (LTV) into account.

Keywords and Social Media: What You Should Know

Keyword research is an important step in social media marketing. Learn how to find and use keywords for better social media optimization (SMO).

Web Spam: The Definitive Guide

As such, I thought it would be a good idea to look at the many faces of web spam, from the search engineer perspective. This isn't about teaching you how to be a better spammer -- quite the opposite actually, as I am not a fan of that crap.