Kristen McCormick
Kristen is the Head of Marketing at Hatch, a customer communication platform for service-based businesses. She was previously the Senior Managing Editor at WordStream. Her cat Arnold has double paws on every paw, and she finds life to be exponentially more delightful on a bicycle.
How to Rank Higher on Google: 17 Strategies for 2024
Pro tips and SEO tricks—from beginner to advanced, you won't want to miss!
40+ Liberty Lovin’ 4th of July Instagram Captions & Posts
Because you can do better than "I was a sparkler in another life."
21 Excellent Examples of Emotional Ad Copy (+97 Words & Phrases to Try)
Emotional ads don't have to be tear-jerkers. Here's how to get emotional search and social ads right.
How to Set Up a Google Ads Account in 3 Steps
Create your account in three easy steps and get lots of free resources for setting up your first campaign.
11 Diversity, Equity & Inclusion Resources for Small Businesses
Incorporate true DEI into your marketing with these free tips, templates, and tools.
32 Free & Easy Instagram Story Templates for Businesses
Idea-inspiring, brand-building, follower-fetching templates designed to save you time.
7 Marketing Psychology Tactics to Influence Your Customers (With Examples)
With 26 easy tactics to use in your ads, landing pages, emails, and more!
Google Marketing Live 2022: The Top 10 Updates You Need to Know
The no-nonsense recap to help you parse out what really matters.
2022 Google Ads & Microsoft Ads Benchmarks for Every Industry (New Data!)
Average CPC, CTR, CPL, and CVR for your industry in 11 interactive charts—plus tips to improve performance!