Kristen McCormick

Kristen McCormick

Kristen is the Senior Managing Editor at WordStream, where she helps businesses to make sense of their online marketing and advertising. She specializes in SEO and copywriting and finds life to be exponentially more delightful on a bicycle.

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Our Top 50 Marketing Tips for Every Channel

This is the Sparknotes of digital marketing that you need for A+ success in 2022—for PPC, copywriting, SEO, email, social, and more.

9 Popular Email Marketing Strategies to Stop Doing ASAP (+13 to Do Instead)

Just because you can still do them doesn't mean you should! Learn how to stay successful amidst the Apple iOS 15 email privacy updates.

131 [NOT Overused!] New Year’s Instagram Captions & Templates

A list of creative, authentic New Year's Instagram captions that does NOT include "Here to find my Troy Bolton." Promise.

How to Use the Google Ads Budget Report (+10 Can’t-Miss Budgeting Tricks)

Google Ads budgeting need not be a battle. Arm yourself with the Google Ads budget report and these smart tips.

41 Fun, Free & Ready-to-Publish Christmas Social Media Posts (+Canva Templates!)

If this isn't the easy button for holiday social media posting, then we don't know what world you're living in.

17 Unforgettable Year-in-Review Email Examples (+How to Write Your Own)

When done right, this simple email doesn't just delight your customers—it drives your marketing goals! It's all in the technique.

78 [Not Overused!] Holiday & Christmas Instagram Captions—with Templates!

*Actually* stand out on Instagram this Christmas with these caption ideas AND templates!

The 10 Best Free Google Ads Training Courses for Every Level

Looking for free Google Ads training that is worth your time? Discover 10 of the best Google Ads courses for every level of learning.

The Best Time to Post on Instagram in 2022 [For Every Scenario]

Find out the best time to post on Instagram from the latest data—by day, industry, time zone, and post type—plus tips!