Margot Whitney

Margot Whitney

Margot is a content marketing specialist at WordStream and nutrition graduate student at Framingham State. She loves all things digital, learning about nutrition, running, traveling, and cooking.

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6 Ways to Speed Up a Long Sales Cycle (+Examples)

Are you a marketer struggling to push leads through a long sales cycle? Utilize these six strategies to drastically speed up your sales cycle.

6 Strategies to Improve Your Social Media Marketing Plan

Get your social media marketing plan in shape for 2019! Here are six new strategies to help you step up your social media game.

The Complete Guide to PPC for Startup Marketing

Startup businesses and entrepreneurs set growth as a number one priority. Learn how you can use PPC, or pay-per-click marketing, to grow your startup.

11 Instagram Marketing Tips for Brands in 2019

As of February 2019, Instagram boasts over 1 billion active users, 500 million of whom use Stories every day. Check out our 10 best Instagram marketing tips for brands in 2019!

7 Tips to Master the Google Display Network

Google Ads is split into two networks, the Search Network and the Display Network. The Display Network is a huge network of sites across the internet. In this post, we'll show you 7 ways to master the Google Display Network.

5 Epic Content Marketing Tips from Joe Pulizzi

Joe Pulizzi, founder of the Content Marketing Institute and self-described 'poster boy' for content marketing, recently shared five content marketing tips to creating epic content. In this post, I'll share them with you.

Mobile PPC Strategy: Are You Missing Out On Conversions?

Before ruling out mobile PPC ads, it is crucial to first dig a bit deeper into what the stats say because, believe it or not, there are some businesses that do surprisingly well via mobile.

3 Lessons Learned from PPC Advertisers in the B2B Software Industry

With a long sales cycle, high competition, and niche audience, getting leads from AdWords is even harder for B2B software companies. Learn how to make the most of PPC in this guide.

Google Ads Scheduling (Dayparting) in 5 Steps

Odds are, your AdWords campaigns don’t need to be running 24 hours a day, 7 days a week, which can eat through your budget. AdWords dayparting, also known as ad scheduling, is a great way to increase your ROI from paid search. Learn how to use ad scheduling in this guide.

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