Phil Kowalski

Phil Kowalski

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Clearing Up Negative Broad Match in Google Ads

Learn how negative broad match keywords work in AdWords, and why it's better to set negative keyword as single words rather than phrases.

AdWords Account Audit Checklist

Use this free AdWords Account Audit Checklist when evaluating a new Google AdWords account to identify areas for improvement and optimization.

Bid Adjustments: How Do They Work? The Math Behind Combined Bid Adjustments

Learn how bid adjustments in Google AdWords Enhanced Campaigns work when using multiple adjustments for time, location and device.

4 Ways to Use Filters to Focus Your Search Query Analysis

Sifting through your search queries to optimize your AdWords campaigns is kind of like looking for gold in a river – you can find some valuable nuggets, but you’ll be a lot more efficient if you’re using the proper tools.