These days, the headlines *are* the content. You gotta make 'em good.
Complex word, simple and easy technique.
Say goodbye to [copy]writer's block with these examples and takeaways from search, display, and social ads.
Here are the seven essentials for a great press release, how to write a press release for a new business, product, event, award, and more—plus free press release templates!
We've collected 36+ of the best call to action phrases we've seen on the web this year—bold, relatable, creative, smart, and more! See the full list of call to action phrases and examples, with key takeaways!
Source inspiration to create your own catchy advertising slogans with this complete list of marketing and advertising slogan examples and tips.
Learn nine psychological effects you can use in your copywriting to create more interesting, attractive, and effective content—with over 28 examples and tips.
We're sharing over 102 tips and examples to teach you how to write copy that sells. Learn what it *really* takes to be clear, concise, credible, and compelling.
Emotions are the key to successful marketing. Eliciting them with images and video is easy enough, but what about with text? Here are over 200 words you can use to market with emotion in your copy.
Your blog post titles are the first thing your potential reader sees, and they can help boost CTR and organic traffic. Here, we're sharing 9 ways to create irresistible blog post titles—such as by adding brackets, including your audience, stressing speed, and more—with plenty of examples!
People don't buy products, they buy emotions! Here are the 120 best marketing words and phrases to write influential, emotional copy.
A one-pager distills your business down into the core components that matter most to your customers. In this post, I'm going to walk you through the essential elements you need when writing a one-sheet for your business and provide real examples for added inspiration.
This week on the Goal Talk podcast, host Mikayla Wyman talks with Jeff Stevens all about ad copy!
Overwhelmed by the number of copywriting formulas out there? After consulting copywriting experts, we've got five effective formulas for you to try, including how they work and examples of each.
Sometimes getting started is the hardest part of copywriting—but there are ways around that. Here, we've gathered 10 of our favorite copywriting tips and exercises to help you jumpstart your creativity, including freewriting, reading aloud, and more!
Good copywriting is concise and direct. Great copywriting is memorable and engaging—and that's what leads more sales and impressions. We've gathered 21 copywriting examples that are worth using as inspiration!
Copywriting is an essential skill for anyone advertising on Google and Facebook. Check out these 8 copywriting tips to start stepping up your game today!
Writing stellar Google and Facebook ads is vital to your marketing efforts. Check out our best tips in this guide to Google and Facebook copywriting!
Looking for ways to encourage people to engage with your Facebook content? People go on Facebook looking for an emotional experience—so give it to them! Here are five emotional writing tactics to boost your Facebook post engagement today.
With SERPs only getting more crowded and more confusing, your ad copy is more important than ever. You need to grab attention to get those clicks, and you can't afford to have any Google ad copy mistakes. Here are the top five that you need to avoid!
Writing your own ad copy for your paid search campaigns can be an intimidating task for most. To make your life a little easier, we outlined our favorite tips for organizing your process and writing great ad copy at scale.
Words matter when it comes to writing effective and high-converting copy. As you’ll see in these six case studies, even something as seemingly inconsequential as switching up one or two words in a call to action, product page, or landing page can produce impressive conversion lifts, which equals lots more sales and revenue over time.
For busy writers and content marketers, finding things to write about can be a real challenge. In this post, you'll learn five ways to beat writers' block and come up with new things to write about, including tips on how to get content ideas using keyword tools and topic generators.
Customer feedback, from surveys to reviews, is an amazing source of insight into what your target audience really wants. Learn how to take customer feedback and turn it into high-performing ad copy for your paid search and paid social advertising.
Dry, boring web copy? No longer! These seven actionable tips will help you write better, more effective website copy, no matter what kind of site you run.
Want to be a better writer? Then get better at self-editing! Here are seven bad writing habits to avoid and three ways to make any first draft of your writing better.