Do headline analyzers actually work? We analyzed and tested all our headlines for one month to find out. Here are seven things we learned about writing super-clickable headlines.
In this how-to guide, we walk you through six ways to use the curiosity gap to increase clicks and engagement across your marketing campaigns.
Learn to write better articles, ads, landing pages and more - for FREE! Here are 10 awesome resources for free copywriting advice.
Today's marketers and ad writers have a lot to learn from old-school, vintage ad techniques that still totally work to get your prospects' attention and drive tons of conversions! Here's how to do it.
When it comes to features versus benefits, what's the difference and why does it matter? Learn when and why to use features or benefits in your marketing copy, landing pages, and online advertising campaigns.
When you're competing for attention on Facebook, your ads need to grab people's attention FAST. That's where these seven powerful words and phrases come in.
You pay for traffic. Create compelling headlines to lure people in. But leads and sales elude you. Here are five reasons that your call-to-action button text isn’t working, and five ways to fix it.
Every business needs traffic, and great ad copy can drive tons of traffic. Here are four simple and actionable tips that will make your advertising copy more compelling and effective.
Follow these seven ready-to-use AdWords headline formulas, proven successful time after time, and you’ll never have to write another ad from scratch again!
While some words, like 'Submit' on your CTA button, may seem innocent enough, they could be costing you dearly, turning away visitors in droves. Avoid these 7 words at all costs!
We're focusing on why writing matters in Facebook ads, and how you can write great Facebook ads that actually convert.
The most successful headlines in the world follow these proven headline formulas! Learn the tricks to writing landing page headlines that convert like crazy.
Your value proposition is arguably the most important element of your overall marketing messaging. Check out seven of the best unique value proposition examples we've ever seen.
It doesn’t matter how many bells and whistles your Google ads are currently using; if your ad copy is subpar, you’re not going to see the return you hoped for. Let the PPC experts here at WordStream walk you through the dos and don'ts.
Learning to effectively edit your own writing can be tough. Follow the tips in this self-editing checklist and you'll be on your way to becoming a more independent, autonomous content producer.
When it comes to paid search, advertisers only have one tiny snippet of copy to win over customers. Make sure you’re not committing these all-too-common advertising mistakes!
Writing good PPC ad copy is harder than it sounds. Follow these tips to leverage the power of psychology and write killer ads your prospects can't resist clicking.
Persuasive landing pages are one of the most effective ways to increase conversion rates. In this post, I'll show you five ways you can use persuasive copywriting to your advantage.
Did you know that for many sites, the contact page gets more page views than any other section? In this post, we provide some contact us page best practices and look at some incredible examples.
Great ad copy starts with a great headline. The best PPC ad headlines are specific, address problems, and speak to emotion. Learn 21 fast, actionable tips for writing super-effective, super-clickable ad headlines for your PPC campaigns.
You can see how both “cliché” and “stereotype” evolved into metaphors. In the same way that using clichés made things easier for printers, clichés make things easier for writers.