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Display Ads

Display ads, also known as banner ads, are a highly cost-effective way to build brand awareness and bring interested visitors back to your site to close the deal. Browse our collection of in-depth articles, tips and strategies to learn how to set up a display ad campaign, optimize your display placements, design better-performing display ad creative, make the most of remarketing and more—plus, find tons of display ad examples to inspire your business!


Google Ads Audience Targeting: 15 Powerful & Underused Strategies

Take your campaigns beyond keyword targeting—yes, even with search ads.

Jyll Saskin Gales
September 21, 2022 | Display Ads

The Big, Easy Cheat Sheet for Google Display Ads

From technical specs to targeting, tools to tips, here is everything you need for successful Google display ads in one handy guide.

4 Fine-Print Settings to Beware of in Google Ads Video Campaigns

These little nuances can lead to lots of wasted spend, but we've got you covered.

Joe Martinez
March 29, 2022 | Display Ads

Can We Trust View-Through Conversions? An Experiment Reveals!

View-through conversions have always been a controversial PPC metric in Google Ads. Find out what view-through conversions are, how to track them, and an interesting experiment conducted to test their validity.

Kristen McCormick
October 14, 2021 | Display Ads

4 Ways to Pinpoint Your Targeting with Google Ads Custom Audiences

In the recent past, Google has combined Custom Affinity Audiences and Custom Intent Audiences into one: Custom Audiences. Learn about how to target your ads based on interest/behavior, type of websites browsed, types of apps downloaded, and even physical location visited.

Michelle Morgan
April 19, 2021 | Display Ads

The 17 Best Display Ads We’ve Ever Seen (And Why They Work)

We've collected and analyzed the best display ads to help you come up with the perfect campaign for your business.

Brad Smith
September 30, 2020 | Display Ads

How to Set Up Google Dynamic Display Ads: Your Quickstart Guide

Dynamic display ads are a great way to advertise previously viewed products by your website visitors. In this post, we walk you through who is eligible for dynamic remarketing campaigns, how to set one up, and how to connect it to a dynamic feed.

Joe Martinez
September 23, 2020 | Display Ads

6 Google Display Network Mistakes You Need to Avoid

The good news about these top display network mistakes is that they are easily avoidable. In this post, learn how to properly set up your campaigns, audiences, exclusions, and more for optimal awareness campaigns.

Joe Martinez
March 16, 2020 | Display Ads

24 Clickable Banner Ads Examples (And Why They Work!)

Sometimes we all need some creative inspiration. That's why we've gathered 24 stellar banner ads examples and broken down exactly why they work so well to help you get your own ideas off the ground.

Conor Bond
March 2, 2020 | Display Ads

The Top 5 Google Display Network Features Released in 2019

Google released a lot of new updates and features this year—which is especially good for your 2020 planning. Here, we're ranking our top Google Display Network features, including parallel tracking, video assets, and more!

Joe Martinez
December 2, 2019 | Display Ads

Responsive Display Ads to Replace Legacy Display Ads: Here’s What It Means

Responsive display ads are replacing legacy display ads in your Google Display Network (GDN) campaigns. Learn why Google is making the switch, and what you should do to prepare for it.

Gordon Donnelly
October 24, 2019 | Display Ads

5 Google Display Ads Best Practices That Always Work

We know: best practices is an over-used buzzword. But there are some strategies that just work. Here are five Google display ads best practices to help you fill the top of your marketing funnel, including monitoring frequency, separating search and display, and more!

Joe Martinez
October 2, 2019 | Display Ads

How to Beat PPC Seasonality with MSAN & Google Display Network

PPC seasonality impacts most businesses—but there are ways to beat the slump. In this guide, you'll learn how to identify seasonal patterns, how cross-platform display advertising can help during impression dips, and how to make the most appealing display ads possible!

Lauren Gentile
August 15, 2019 | Display Ads

Entice Your Target Audience with Custom Engagement Ads: Here’s How

People who engage are more likely going to be better candidates for the products and services. That's why you should be using engagement ads in your Google Display Network advertising. In this guide, we'll cover how to set your campaign goal, how to set up your ads, and how to use customization to attract even more clicks!

Joe Martinez
July 16, 2019 | Display Ads

I’ve Designed 100+ Display Ads: Here’s What I Learned

Get ready for a crash course in display ad design: WordStream's in-house design expert shares the seven most important lessons for creating the best display ads possible.

Kate Lindsay
July 9, 2019 | Display Ads

The Biggest Benefit of Google Display Ads (+ How to Leverage This!)

If people don’t know about your products or services, the Display Network can help out: Brand awareness is the single biggest benefit of Google Display advertising. Here's how to make the most of this benefit by using Google Analytics, Audience Insights, and more!

Joe Martinez
June 12, 2019 | Display Ads

The 5 Best Sources for Stock Photos for Ads

Stock photos aren't all bad, but they certainly aren't all good. That's why you need to the best stock photos possible for your display ads. Here are the five best places to find high-quality stock photos for ads.

Brad Smith
May 22, 2019 | Display Ads

8 Surprisingly Effective Ways to Use Stock Photos in Ads

For Facebook and Google Display Ads, you need a visual that appeals to your target audience. But not everyone has the time and budget to take photos for each ad campaign. This makes stock photography a very helpful and important tool for modern day marketers—here are seven best practices for using stock photos, including using human emotion, double checking usage rights, and more!

Margot Whitney
March 22, 2019 | Display Ads

4 Google Display Network Targeting Facts You Need to Know

Whether you're setting up a new campaign or trying to squeeze more worth out of your current ads, there are many nuances to the Display Network that can make or break an ad group’s performance. Here are the top four facts that you need to know to make the most of your Display ads.

Joe Martinez
March 14, 2019 | Display Ads

How to Find New Placements to Target on the Display Network

Here are a few tactics you can use to find new placements to target on the Google Display network.

Joe Martinez
January 7, 2019 | Display Ads

You Saw My Ad WHERE?! Mastering Google Display Placements

Google Ad Display Placements should be as important to an advertiser as the ad creative itself. WordStream is here to help you optimize your ad placements to ensure the best results with your display campaigns.

Candice Harwood
August 30, 2018 | Display Ads

How to Use Custom Affinity Audiences for More Cost-Effective Google Display Ads

Custom affinity audiences allow advertisers to narrowly target prospects on the GDN and reach more relevant consumers. Learn more about them in our blog post!

Guest Author
August 23, 2018 | Display Ads

The Death of Adsenseformobileapps.com & What it Means for Your Display Campaigns

The long-running Google Ads workaround for excluding mobile apps en masse--adding adsenseformobileapps.com as a placement exclusion--is being killed off in September. Here’s everything you need to know about why this is happening (and, more importantly, how to continue avoiding junk placements on mobile apps).

Allen Finn
August 2, 2018 | Display Ads

5 Design Principles to Master for Better Display Ads

Knowing key design principles is essential when creating effective display ads during the era of ad blockers and banner fatigue. Learn how concepts like structure and color and typography choices can help you design better display ad creative.

Brad Smith
July 30, 2018 | Display Ads

6 Best Practices for Responsive Ads on the GDN

By running Responsive Ads, advertisers can appear on the Google Display Network with many different ad sizes and formats, without having to build every ad from scratch. Learn how Responsive Ads perform and how you can make them work for you.

Michelle Morgan
July 23, 2018 | Display Ads

New AdWords Remarketing Features in WordStream Advisor Are Here!

Remarketing ads have much higher engagement than plain old display. Now, thanks to WordStream Advisor's new cross-platform remarketing features, users can stay connected with their target audience, beyond direct website interaction and emails.

Heather Widman
February 14, 2018 | Display Ads

How to Drive Low-Cost Conversions with Contextual Display Ads

Contextual display advertising is a powerful way to drive real, direct conversions through the Google Display Network at a low cost per conversion. Find out how to set up and optimize a contextual display ad campaign to supplement your higher cost search campaigns.

Guest Author
January 29, 2018 | Display Ads