Blog Category
Facebook Ads
16 Awesome Facebook Ad Examples (& Why They Work)
Get ideas for copy and creative with these examples, from the competitive to the cute and everything in between.
13 Facebook Ad Copy Examples to Inspire You
If this doesn't get you on the A/B testing train, then you're in the wrong industry.
3 Lesser-Used Facebook Ad Strategies That Can Give You a Competitive Edge
With privacy restrictions making website behavior retargeting dicey, these on-platform engagement strategies are a must-try.
Facebook Ad Not Approved? What to Do +10 Ways to Dodge It
This is your guide to smooth sailing through the rocky waters of Facebook ad approval.
6 Facebook Ad Strategies Working for Us Right Now (Post iOS Update)
Are the glory days of Facebook advertising over? No! These six strategies dramatically improve Facebook ad performance in a post-iOS14 world.
The 8 Best (Free!) Facebook Ads Courses for Every Learning Level
Use this list of eight free Facebook ads training courses, and tutorials—from beginner to advanced—to find the best Facebook ads course for you.
7 Ways to Combat Rising Facebook CPMs Due to iOS 14
Find why Facebook CPMs are rising post iOS 14 plus six tips on how to reduce your Facebook ad CPM and lower costs elsewhere.
7 Reasons to Start Using Facebook Conversions API (NOW) + How To Do It
Find out what the Facebook Conversions API is, how it works with the Facebook Pixel for conversion tracking, and why it's essential in the face of iOS 14 and the deprecation of third-party cookies.
Facebook Ad Targeting: The Complete Guide + 10 Tips
Find out which Facebook targeting options are impacted by privacy changes and how to adjust your strategy to continue getting the most out of the platform.
2 Smart Strategies to Generate Leads on Facebook (Post-iOS 14)
Configuring your eight events for Aggregated Event Measurement can be a headache. Here are two smart but simple strategies to generate leads with Facebook ads in iOS 14.
3 Tips to Deal with Facebook Ads Aggregated Event Measurement
Thanks to iOS 14, Facebook's new Aggregated Event Measurement allows only eight conversion events per domain. Follow these three tips to keep your conversion and targeting performance on par with the previous event setup.
7 Free Tools to Design Facebook Ads Like a Pro
No designer? No equipment? No money? No problem. Learn seven free and budget-friendly methods to design Facebook ad creative that gets users to stop, read, and click!
6 Steps to Keep Your Facebook Conversion Campaigns Working Post-iOS 14
Learn how to run Facebook conversion campaigns in iOS 14 as successfully as you did before the update. We'll clear up Facebook domain verification, Aggregated Event Measurement, the seven-day attribution, and much more!
How to Save Money With Facebook A/B Testing-No Matter Your Budget
Facebook A/B testing can lower your costs, but what if you have a low budget to begin with? Learn four cost-effective ways you can test and optimize your Facebook ads to make the most of your budget.
7 Budget-Wasting Facebook Ad Mistakes (+ How to Avoid Them)
Facebook offers so many features and options for paid ads that it can be easy to miss important details. Learn the 7 of the most common mistakes Facebook advertisers make, and what to do instead.
How to Drive More Conversions (In Less Time) with Facebook Dynamic Ads
Facebook dynamic ads are great for businesses that have 10 or more products in their catalog and save you the time spent on manual testing. Learn everything you need to know about Facebook dynamic ads: what they are, when to use them, how to use them, and their best practices.
6 Ways to Customize Your Facebook Dynamic Product Ads for Better Performance
In this post, learn about what and how to customize various elements in your Facebook Dynamic Product Ads, including ad text, prices, frames, image presentation, ad formats, intro cards, and more.
Facebook Traffic Ads: 5 Ways to Get More Visitors at Lower Costs
This post covers how you can use the Facebook ad traffic objective to build your brand and monetize traffic. We’ll provide background information on Facebook traffic ads and then share five best practices to get the most out of this campaign type.
How to Easily Get More Calls Using Facebook Click-To-Call Ads
Facebook click-to-call ads have been around for a while, but are newly available for Website Traffic campaigns. Learn how to set up click-to-call ads for both Reach and Website Traffic campaign types, so you can quickly, easily, and affordably get more calls from qualified leads.
How to Advertise Your Local Business on Facebook
This post covers how to set up Facebook ad campaigns for your local business using the store traffic (aka local awareness) objective; how to create ad variations to identify what resonates best with your audience; and the settings and metrics that will optimize your ads' performance.
4 Tips to Sell (Lots) More Products on Facebook
Here, we're sharing six Facebook ecommerce tips to improve your ads and boost your sales, including leveraging actions in your funnel, identifying high-quality audiences, and more!
The Ultimate Guide to Facebook Insights for Advertisers
In this all-in-one guide to Facebook Insights, we cover how to navigate the dashboard, which metrics to track, and how to use Facebook Insights to make your Facebook ad campaigns even more effective!
Fire Up Facebook Ads Conversions with Weather-Based Targeting: Here’s How
Curious about weather-based targeting on Facebook? In this guide, we're sharing everything you need to get started, including what weather-based targeting is, how to set it up in your Facebook account, and ideas for weather-based ads.
3 Questions Our New Facebook Grader Can Help You Answer
We've updated our Facebook Grader to give you more information than ever before—for free! Here are three key questions our analysis can help answer for you.
The Beginner’s Guide to Facebook Sponsored Posts
This guide covers everything you need to know to set up Facebook sponsored posts, fit them into your Facebook marketing strategy, and get the results you want.
Best Time to Run Facebook Ads? Look at Your Own Data
This post covers how to use your analytics and audience insights to identify the best times to run Facebook ads for your business—plus a refresher on ad types and budgeting tips.
