Blog Category
This guide covers everything you need to know to set up Facebook sponsored posts, fit them into your Facebook marketing strategy, and get the results you want.
This post covers how to use your analytics and audience insights to identify the best times to run Facebook ads for your business—plus a refresher on ad types and budgeting tips.
Facebook ads not delivering? Don't panic. Here, we're sharing four common reasons your Facebook ads aren't showing, plus how you can fix them ASAP!
Facebook will retire ad set level optimization in favor of campaign budget optimization. Here's everything you need to know, including why Facebook likely made this change, the pros and cons, and how to prepare your account!
Facebook advertising is essential for small businesses, but getting those campaigns to perform is a different story. Here are seven Facebook advertising tips for small business marketers!
Our in-house acquisition marketer Kristina Simonson has learned a lot spending over $10 million in Google and Facebook ad spends. Here, she's sharing her top five lessons, including optimize for quality, master the algorithm, and more!
Facebook offers a ton of different placement options for your ads—but to make your ads engaging, you need to customize for each placement. In this guide, we walk you through the process, from selecting the placement to the final review and everything in between!
With 8 billion video views a day, need to make sure your Facebook videos stand out with a hook. Here are 11 tactics to make your Facebook video ad unskippable, including starting with blurry images, skipping sound, and more!
Facebook ad sizes, placements, and creative formats have changed a lot since launching in 2014. This all-in-one guide covers sizes, specs, and strategies for everything, including image ads, video ads, carousel ads, instant experiences, and more!
This article addresses the most common Facebook ad issues and how to prevent them. We’ll cover ad scheduling, ad rotation, and budget settings so you can spend less time setting up and more time optimizing!
Facebook Slideshow Ads let you create customized, high-quality video content for your Facebooks advertising campaigns quickly and easily—and at a low cost! In this guide, we tell you what Facebook Slideshow ads are, how to set these up, and four expert-approved tips for selling like crazy with these ads!
Get more reservations—and revenue—for your restaurant with Facebook ads! Here are 11 tips to create better Facebook ads for restaurants, including how to target potential diners by location, how to attract them with atmosphere, and more!
Facebook ads are a great way for dentists to stand out from the competition. Here are 11 tips for better Facebook ads for dentists to reach your audience, personalize your ads, and more!
You need to build relationships over time to market effectively, and sales funnels can help with that. In this guide, we break down how to create a conversion-driven Facebook sales funnel in just five steps so that you can build better relationships with your prospects and start getting better results.
If you're looking to get more people installing, using, and re-engaging with your app, you need to set up Facebook ads. In this complete guide to getting started with Facebook ads for mobile apps, we share everything you need to know, from registering your app to targeting your audience and more!
With the emphasis on visuals and insane potential reach, Instagram is an unmissable platform for real estate marketers. Here are 10 ways to make the most of Instagram ads for real estate marketing, including local targeting, carousel ads, and more.
Whether you're planning a conference, a webinar, or a concert, you need to try Facebook ads for event promotion. In this guide, we cover everything from setting up a Facebook event to optimizing your Facebook ads for event promotion to get even more attendees.
Facebook ad targeting has changed, so your strategies need to change, too. Here are 11 creative Facebook ad targeting strategies to help your ads find your ideal audience, even with the new restrictions!
For the sake of overhead, a lot of entrepreneurs look to explore the cost-effective world of Facebook ads on their own terms. In this blog, we teach you how to do just that. This is your beginner’s guide to Facebook ads for entrepreneurs.
Facebook Offer Ads are customizable, mobile-only ads that are excellent tools for brick-and-mortar locations and ecommerce brands. In this guide, we tell you everything you need to know to create your Facebook Offer Ads, use promo codes to boost sales, and more!
Leveraging Facebook objectives is the key to creating cross-funnel campaign strategy. Follow these six steps to get started with your own full-funnel Facebook strategy!
Still not sure whether to select daily budget or lifetime budget for your Facebook Ads campaign? We can help with that. Here, we break down each option to help you make the right decision for your accounts.
Which perform better: Facebook lead ads or landing pages? WordStream pulled some exciting new data! In this post, we give a data-backed rundown on the pros and cons of using each advertising strategy.
Facebook lead ads provide the best opportunity to increase conversions by shrinking a drawn-out process down into just a few clicks. Here we share five successful examples of Facebook lead ads, including event promotions, carousel drip campaigns, and more.
Still not using Facebook Ads to attract your B2B leads? Here, we share why you need to be leveraging the platform and three ways to get those high-quality leads.
We compiled all of the Facebook ad targeting options in one comprehensive infographic—again.
In this guide, we break down Facebook’s campaign objectives and settings so that you know exactly what features to focus on during set up. We also provide insights on how to set your next campaign up for success.