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Advertising on Facebook is a great way to generate leads and increase sales—if you know how to do it right. But with so many options for campaign objectives and targeting, not to mention the added layer of privacy, this can be tricky. Enter the WordStream blog! With our easy-to-follow tips, tools, and tactics, you’ll find everything you need to create Facebook advertising campaigns, copy, and creative that get results.


The Beginner’s Guide to Facebook Sponsored Posts

This guide covers everything you need to know to set up Facebook sponsored posts, fit them into your Facebook marketing strategy, and get the results you want.

Akvile DeFazio
April 15, 2020 | Facebook Ads

Best Time to Run Facebook Ads? Look at Your Own Data

This post covers how to use your analytics and audience insights to identify the best times to run Facebook ads for your business—plus a refresher on ad types and budgeting tips.

Brad Smith
March 19, 2020 | Facebook Ads

4 Reasons Your Facebook Ads Are Not Delivering (& What to Do About It!)

Facebook ads not delivering? Don't panic. Here, we're sharing four common reasons your Facebook ads aren't showing, plus how you can fix them ASAP!

Michelle Morgan
March 10, 2020 | Facebook Ads

Facebook Mandates Campaign Budget Optimization: Here’s What You Need to Know

Facebook will retire ad set level optimization in favor of campaign budget optimization. Here's everything you need to know, including why Facebook likely made this change, the pros and cons, and how to prepare your account!

Brett McHale
February 27, 2020 | Facebook Ads

7 Fundamental Facebook Advertising Tips for Small Business Marketers

Facebook advertising is essential for small businesses, but getting those campaigns to perform is a different story. Here are seven Facebook advertising tips for small business marketers!

Michelle Morgan
February 10, 2020 | Facebook Ads

I Spent $10 M+ on Google & Facebook Ads-Here’s What I Learned

Our in-house acquisition marketer Kristina Simonson has learned a lot spending over $10 million in Google and Facebook ad spends. Here, she's sharing her top five lessons, including optimize for quality, master the algorithm, and more!

Kristina Simonson
January 9, 2020 | Facebook Ads

How to Customize Your Facebook Ads for Placements

Facebook offers a ton of different placement options for your ads—but to make your ads engaging, you need to customize for each placement. In this guide, we walk you through the process, from selecting the placement to the final review and everything in between!

Michelle Morgan
December 10, 2019 | Facebook Ads

11 Ways to Improve Your Facebook Video Ad with a Killer Hook

With 8 billion video views a day, need to make sure your Facebook videos stand out with a hook. Here are 11 tactics to make your Facebook video ad unskippable, including starting with blurry images, skipping sound, and more!

Guest Author
November 14, 2019 | Facebook Ads

The All-in-One Guide to Facebook Ad Sizes, Specs, & Strategies

Facebook ad sizes, placements, and creative formats have changed a lot since launching in 2014. This all-in-one guide covers sizes, specs, and strategies for everything, including image ads, video ads, carousel ads, instant experiences, and more!

Brett McHale
October 29, 2019 | Facebook Ads

3 Tricks to Solve Your Most Common Facebook Ads Issues

This article addresses the most common Facebook ad issues and how to prevent them. We’ll cover ad scheduling, ad rotation, and budget settings so you can spend less time setting up and more time optimizing!

Michelle Morgan
September 10, 2019 | Facebook Ads

How to Sell Like Crazy with Facebook Slideshow Ads

Facebook Slideshow Ads let you create customized, high-quality video content for your Facebooks advertising campaigns quickly and easily—and at a low cost! In this guide, we tell you what Facebook Slideshow ads are, how to set these up, and four expert-approved tips for selling like crazy with these ads!

Akvile DeFazio
August 27, 2019 | Facebook Ads

Facebook Ads for Restaurants: 11 Tips to Bring More Revenue to Your Table!

Get more reservations—and revenue—for your restaurant with Facebook ads! Here are 11 tips to create better Facebook ads for restaurants, including how to target potential diners by location, how to attract them with atmosphere, and more!

Margot Whitney
August 20, 2019 | Facebook Ads

Facebook Ads for Dentists: 9 Tips to Out-Shine Your Competitors

Facebook ads are a great way for dentists to stand out from the competition. Here are 11 tips for better Facebook ads for dentists to reach your audience, personalize your ads, and more!

Margot Whitney
July 31, 2019 | Facebook Ads

5 Steps to a Conversion-Driven Facebook Ads Sales Funnel

You need to build relationships over time to market effectively, and sales funnels can help with that. In this guide, we break down how to create a conversion-driven Facebook sales funnel in just five steps so that you can build better relationships with your prospects and start getting better results.

Akvile DeFazio
July 22, 2019 | Facebook Ads

Beginner’s Guide to Facebook Ads for Mobile Apps

If you're looking to get more people installing, using, and re-engaging with your app, you need to set up Facebook ads. In this complete guide to getting started with Facebook ads for mobile apps, we share everything you need to know, from registering your app to targeting your audience and more!

Instagram Ads for Real Estate Marketers: 10 Best Practices

With the emphasis on visuals and insane potential reach, Instagram is an unmissable platform for real estate marketers. Here are 10 ways to make the most of Instagram ads for real estate marketing, including local targeting, carousel ads, and more.

How to Boost Event Attendance with Facebook Ads

Whether you're planning a conference, a webinar, or a concert, you need to try Facebook ads for event promotion. In this guide, we cover everything from setting up a Facebook event to optimizing your Facebook ads for event promotion to get even more attendees.

11 Creative Strategies for Facebook Ad Targeting After the Changes

Facebook ad targeting has changed, so your strategies need to change, too. Here are 11 creative Facebook ad targeting strategies to help your ads find your ideal audience, even with the new restrictions!

The Beginner’s Guide to Facebook Ads for Entrepreneurs

For the sake of overhead, a lot of entrepreneurs look to explore the cost-effective world of Facebook ads on their own terms. In this blog, we teach you how to do just that. This is your beginner’s guide to Facebook ads for entrepreneurs.

Gordon Donnelly
March 27, 2019 | Facebook Ads

How to Share Deals & Drive Sales with Facebook Offer Ads

Facebook Offer Ads are customizable, mobile-only ads that are excellent tools for brick-and-mortar locations and ecommerce brands. In this guide, we tell you everything you need to know to create your Facebook Offer Ads, use promo codes to boost sales, and more!

Akvile DeFazio
March 21, 2019 | Facebook Ads

6 Steps to Create a Full-Funnel Advertising Strategy with Facebook Objectives

Leveraging Facebook objectives is the key to creating cross-funnel campaign strategy. Follow these six steps to get started with your own full-funnel Facebook strategy!

Kristina Simonson
February 21, 2019 | Facebook Ads

Facebook Ads Daily vs. Lifetime Budgets: Pros & Cons

Still not sure whether to select daily budget or lifetime budget for your Facebook Ads campaign? We can help with that. Here, we break down each option to help you make the right decision for your accounts.

Michelle Morgan
February 19, 2019 | Facebook Ads

Facebook Lead Ads vs. Landing Pages: Which Is Better? [Data]

Which perform better: Facebook lead ads or landing pages? WordStream pulled some exciting new data! In this post, we give a data-backed rundown on the pros and cons of using each advertising strategy.

Gordon Donnelly
February 14, 2019 | Facebook Ads

5 Facebook Lead Ad Examples to Learn From and Copy

Facebook lead ads provide the best opportunity to increase conversions by shrinking a drawn-out process down into just a few clicks. Here we share five successful examples of Facebook lead ads, including event promotions, carousel drip campaigns, and more.

Brad Smith
January 24, 2019 | Facebook Ads

How to Get High-Quality B2B Leads with Facebook Ads

Still not using Facebook Ads to attract your B2B leads? Here, we share why you need to be leveraging the platform and three ways to get those high-quality leads.

Guest Author
December 18, 2018 | Facebook Ads

Every Facebook Ad Targeting Option in One Epic Graphic (Updated!)

We compiled all of the Facebook ad targeting options in one comprehensive infographic—again.

Conor Bond
December 10, 2018 | Facebook Ads

Facebook Campaign Objectives: What Every Advertiser Needs to Know

In this guide, we break down Facebook’s campaign objectives and settings so that you know exactly what features to focus on during set up. We also provide insights on how to set your next campaign up for success.

Kristina Simonson
November 26, 2018 | Facebook Ads