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Here we share the most effective Facebook ads account audit for agencies, which includes just seven simple steps.
Your Facebook ads should be set and ready to start attracting clicks and generating leads as soon as you hit "go." To make sure that your ads are good and ready, take a few minutes and go through our Facebook Ads Checklist.
Facebook lead ads are mobile-friendly, budget-friendly ads that can help you reach your audience and acquire more leads – even when they’re on their phones. But more leads doesn’t always mean better leads. We'll walk you through six simple steps for creating Facebook leads ads that capture high-quality leads that convert into new customers and clients like crazy.
What is the learning period in Google Ads and Facebook Ads? What actions trigger a learning period? In this guide, you'll get answers to all your burning questions about how long it takes advertising platforms' algorithms to learn from significant changes to your account.
Facebook retargeting enables advertisers to turn site visitors into converted users. But there’s much more to retargeting than just showing the same generic ads to all your past site visitors. Level up with these seven super effective tips!
Facebook ads are by far the most popular social media tool used by advertisers. If you want to stand out, you need great headlines. Check out our tips!
Facebook has removed over 5,000 ad targeting options from its advertising platform. Check out this blog post to get the information you need to know.
Facebook ads are one of the most cost-effective ways to expand the reach of your brand. This cheatsheet to Facebook ad will get you started with understanding Facebook ad types, ad costs, and more.
The only thing better than leads is free leads! Learn how to pin a lead ad on Facebook so you can drive free leads from your business page. It's simple, easy, and yes--truly free!
Facebook's new ad transparency measures give users more information about businesses and their ads. You can use this to your advantage, or let your competitors have all the fun. Here's what it all means for Facebook advertisers.
Nonprofits may not have huge marketing budgets to work with, but that doesn't mean they can't advertise effectively to raise awareness for a good cause! Check out these eight smart tips to help you make the most of your nonprofit marketing budget with Facebook ads.
These days, Facebook users prefer interactive content over stagnant content. In this post, we take you through the experience of creating a Facebook Carousel ad, and discuss some ways you can leverage Carousel ads for a variety of marketing objectives.
Facebook's Dynamic Ad Creative allows you to test out different combinations of images, copy, and CTAs. Learn how to implement it, how it differs from standard ad creative, and what results we've seen from testing it out.
You might not have heard of F8. It’s Facebook’s annual developer conference where, for two days, Facebook reveals all the neat new things it's working on. This year, there were 5 exciting announcement that could very well impact the way you market your business. Learn what they are and how you can use them!
Facebook has made some big changes to custom audiences. Learn about how the elimination of partner categories, the creation of a Custom Audience Permission Tool, and other policy updates could impact your Facebook ads.
Data from ClickMeeting’s new “State of Webinars 2018” report suggests that 76% of B2B buyers attend webinars in order to help them make purchasing decisions.
If advertise to customers in Europe, you’re familiar with the General Data Protection Regulation (GDPR). Today, we’re going to dive into Facebook’s latest release regarding GDPR compliance and how it will impact your Facebook Advertising.
Advertising on Facebook is among the best ways to get traffic and acquire users, and absolutely anyone can do it. Having spent over $3M on Facebook ads, I can say that some of the common beliefs about Facebook ads are simply myths which were completely crushed by my campaigns’ results. Here are the eight most common myths about Facebook advertising that you should stop believing immediately.
Multichannel marketing strategies are often completely unrelated, which means you're leaving money on the table. In this post, Empiric Marketing's Brett McHale discusses how you can use Facebook ad audiences, rules, and account structure to improve performance on other platforms.
A/B split testing is a big part of the advertiser's life, and Facebook ads are no exception. Facebook's creative split testing feature makes it easier to run statistically significant tests, but check out these dos and don'ts so you can make the most of your Facebook ad tests.
Whether you're targeting dedicated house-hunters or potential first-time buyers, real estate Facebook ads can be incredibly effective at generating leads. Learn everything you need to know about using Facebook Ads for real estate in this comprehensive guide!
Most SMBs simply don’t have the personnel, expertise, or budget for Facebook advertising. Learn how to leverage your existing assets to create powerful Facebook advertising campaigns on a small budget.
Whether you're driving in-store visits or cross-selling customers online, the period after the holidays can be tough. Learn how to use Facebook ads to turn the 'ugh, January' you’ve become accustomed to into the Q1 kickoff you’ve always dreamed of.
Knowing which Facebook ad placements will help you reach your goals is tricky. All Facebook ad placements are not created equal, and automatic placements can lead to wasted spend. Learn about Facebook’s various ad placements and how to optimize each one.
From debates around politics and fake news, to discussions around privacy policies, to making some major updates for advertisers, a lot has happened with Facebook in 2017! Here are the biggest stories and updates that advertisers and agencies need to know about.
Custom Audiences are the crown jewel of Facebook's ad targeting options, but most accounts fail to take advantage of their potential. These three strategies will make your Custom Audiences hugely effective so you get better results for lower costs.
Facebook ads are tricky for SaaS companies, but they can be amazingly powerful. Find out how to use a simple Google survey to gather invaluable data to inform your Facebook ad strategy.