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Advertising on Facebook is a great way to generate leads and increase sales—if you know how to do it right. But with so many options for campaign objectives and targeting, not to mention the added layer of privacy, this can be tricky. Enter the WordStream blog! With our easy-to-follow tips, tools, and tactics, you’ll find everything you need to create Facebook advertising campaigns, copy, and creative that get results.


The Ultimate 7-Step Facebook Ads Account Audit

Here we share the most effective Facebook ads account audit for agencies, which includes just seven simple steps.

Brett McHale
November 6, 2018 | Facebook Ads

Facebook Ads Checklist: 5 Quick Questions to Ask Before You Hit "Go"

Your Facebook ads should be set and ready to start attracting clicks and generating leads as soon as you hit "go." To make sure that your ads are good and ready, take a few minutes and go through our Facebook Ads Checklist.

Chris O'Keeffe
October 26, 2018 | Facebook Ads

6 Simple Steps to a Facebook Lead Ad that Converts like Crazy

Facebook lead ads are mobile-friendly, budget-friendly ads that can help you reach your audience and acquire more leads – even when they’re on their phones. But more leads doesn’t always mean better leads. We'll walk you through six simple steps for creating Facebook leads ads that capture high-quality leads that convert into new customers and clients like crazy.

Guest Author
September 26, 2018 | Facebook Ads

Navigating the Algorithmic Learning Period in Google & Facebook Ads

What is the learning period in Google Ads and Facebook Ads? What actions trigger a learning period? In this guide, you'll get answers to all your burning questions about how long it takes advertising platforms' algorithms to learn from significant changes to your account.

Kristina Simonson
September 13, 2018 | Facebook Ads

7 Facebook Retargeting Tactics You Must Try

Facebook retargeting enables advertisers to turn site visitors into converted users. But there’s much more to retargeting than just showing the same generic ads to all your past site visitors. Level up with these seven super effective tips!

Asi Dayan
September 4, 2018 | Facebook Ads

5 Data-Backed Tips for Writing Great Facebook Ad Headlines

Facebook ads are by far the most popular social media tool used by advertisers. If you want to stand out, you need great headlines. Check out our tips!

Marc Schenker
August 28, 2018 | Facebook Ads

Facebook Removes Ad Targeting Options – Should You Be Worried?

Facebook has removed over 5,000 ad targeting options from its advertising platform. Check out this blog post to get the information you need to know.

Conor Bond
August 22, 2018 | Facebook Ads

The Fast & Easy Facebook Advertising Cheat Sheet (One for the Bookmarks!)

Facebook ads are one of the most cost-effective ways to expand the reach of your brand. This cheatsheet to Facebook ad will get you started with understanding Facebook ad types, ad costs, and more.

Marc Schenker
August 20, 2018 | Facebook Ads

Top Secret: How to Get Free Leads from Facebook

The only thing better than leads is free leads! Learn how to pin a lead ad on Facebook so you can drive free leads from your business page. It's simple, easy, and yes--truly free!

Facebook’s Ad Transparency Feature: Your New Favorite (Free) Competitive Research Tool

Facebook's new ad transparency measures give users more information about businesses and their ads. You can use this to your advantage, or let your competitors have all the fun. Here's what it all means for Facebook advertisers.

Conor Bond
July 2, 2018 | Facebook Ads

Facebook Ads for Non-Profits: 8 Money-Saving Tips

Nonprofits may not have huge marketing budgets to work with, but that doesn't mean they can't advertise effectively to raise awareness for a good cause! Check out these eight smart tips to help you make the most of your nonprofit marketing budget with Facebook ads.

Margot Whitney
June 18, 2018 | Facebook Ads

How to Create Awesome Facebook Carousel Ads That Convert

These days, Facebook users prefer interactive content over stagnant content. In this post, we take you through the experience of creating a Facebook Carousel ad, and discuss some ways you can leverage Carousel ads for a variety of marketing objectives.

Why Facebook’s Dynamic Creative Will Be Your New Favorite Ad Feature

Facebook's Dynamic Ad Creative allows you to test out different combinations of images, copy, and CTAs. Learn how to implement it, how it differs from standard ad creative, and what results we've seen from testing it out.

Scott Mesite
May 15, 2018 | Facebook Ads

5 Awesome New Features Coming to Facebook Ads

You might not have heard of F8. It’s Facebook’s annual developer conference where, for two days, Facebook reveals all the neat new things it's working on. This year, there were 5 exciting announcement that could very well impact the way you market your business. Learn what they are and how you can use them!

Allen Finn
May 3, 2018 | Facebook Ads

Big Changes to Facebook Custom Audiences: What You Need to Know

Facebook has made some big changes to custom audiences. Learn about how the elimination of partner categories, the creation of a Custom Audience Permission Tool, and other policy updates could impact your Facebook ads.

Allen Finn
April 23, 2018 | Facebook Ads

3 Tips for Using Facebook Ads to Drive Webinar Registrations

Data from ClickMeeting’s new “State of Webinars 2018” report suggests that 76% of B2B buyers attend webinars in order to help them make purchasing decisions.

Guest Author
April 5, 2018 | Facebook Ads

5 Ways the GDPR Will Impact Your Facebook Ads

If advertise to customers in Europe, you’re familiar with the General Data Protection Regulation (GDPR). Today, we’re going to dive into Facebook’s latest release regarding GDPR compliance and how it will impact your Facebook Advertising.

Allen Finn
April 4, 2018 | Facebook Ads

8 Common Facebook Ad Myths, Debunked

Advertising on Facebook is among the best ways to get traffic and acquire users, and absolutely anyone can do it. Having spent over $3M on Facebook ads, I can say that some of the common beliefs about Facebook ads are simply myths which were completely crushed by my campaigns’ results. Here are the eight most common myths about Facebook advertising that you should stop believing immediately.

Asi Dayan
March 16, 2018 | Facebook Ads

Master Multichannel Marketing With Facebook Ads

Multichannel marketing strategies are often completely unrelated, which means you're leaving money on the table. In this post, Empiric Marketing's Brett McHale discusses how you can use Facebook ad audiences, rules, and account structure to improve performance on other platforms.

When (And When Not) to Use Facebook Split Testing for Maximum Impact

A/B split testing is a big part of the advertiser's life, and Facebook ads are no exception. Facebook's creative split testing feature makes it easier to run statistically significant tests, but check out these dos and don'ts so you can make the most of your Facebook ad tests.

Guest Author
February 13, 2018 | Facebook Ads

7 Killer Tips for More Effective Real Estate Facebook Ads

Whether you're targeting dedicated house-hunters or potential first-time buyers, real estate Facebook ads can be incredibly effective at generating leads. Learn everything you need to know about using Facebook Ads for real estate in this comprehensive guide!

Margot Whitney
February 5, 2018 | Facebook Ads

How to Create Killer Facebook Ad Campaigns with Your Existing Assets

Most SMBs simply don’t have the personnel, expertise, or budget for Facebook advertising. Learn how to leverage your existing assets to create powerful Facebook advertising campaigns on a small budget.

Brett McHale
January 29, 2018 | Facebook Ads

Say No to the Slump: How to Drive Post-Holiday Sales with Facebook Ads

Whether you're driving in-store visits or cross-selling customers online, the period after the holidays can be tough. Learn how to use Facebook ads to turn the 'ugh, January' you’ve become accustomed to into the Q1 kickoff you’ve always dreamed of.

Allen Finn
January 10, 2018 | Facebook Ads

The Ultimate Guide to Facebook Ad Placement Optimization

Knowing which Facebook ad placements will help you reach your goals is tricky. All Facebook ad placements are not created equal, and automatic placements can lead to wasted spend. Learn about Facebook’s various ad placements and how to optimize each one.

Brett McHale
January 5, 2018 | Facebook Ads

7 of the Biggest Facebook Advertising Updates in 2017

From debates around politics and fake news, to discussions around privacy policies, to making some major updates for advertisers, a lot has happened with Facebook in 2017! Here are the biggest stories and updates that advertisers and agencies need to know about.

Margot Whitney
December 18, 2017 | Facebook Ads

3 Strategies to Make Your Facebook Custom Audiences 3X More Effective

Custom Audiences are the crown jewel of Facebook's ad targeting options, but most accounts fail to take advantage of their potential. These three strategies will make your Custom Audiences hugely effective so you get better results for lower costs.

Larry Kim
December 11, 2017 | Facebook Ads

How to Make Facebook Ads Work for Your SaaS Business with a Google Survey

Facebook ads are tricky for SaaS companies, but they can be amazingly powerful. Find out how to use a simple Google survey to gather invaluable data to inform your Facebook ad strategy.

Guest Author
November 27, 2017 | Facebook Ads