Blog Category
Facebook Ads
The Inverted Unicorn Ad Targeting Strategy that Doubles Facebook Relevance Score
Need to increase your Facebook relevance score? Check out this creative ad targeting strategy that can help you reach the right audiences and double your CTR and relevance score!
How to Create Amazing Facebook Audiences You Can Actually Sell To
Who should you target on Facebook, and how? In this guide you'll learn how targeting on Facebook works, how to create Facebook audiences that will actually want to buy your stuff.
4 Ways Facebook Messenger Ads Are Awesome (& How to Set Them Up)
What are Facebook Messenger Ads? How can you use them to drive sales, increase conversions and qualify leads? Today you'll learn everything you need to know about this exciting new ad type.
Case Study: Google Search Ads vs. Facebook Ads for a Small Local Business
By testing and trialling both Facebook ads and Google search ads as part of the marketing mix, you can find what works best for you. Here's what happened for a small local business.
How to Create Facebook Ads That Look (and Perform!) Great
Here it is, your complete Facebook ads guide! Here's what you need to know to create great-looking and effective Facebook ads, with tips on how to find attention-grabbing images for your ads, Facebook ad type specs and more helpful info.
The Beginner’s Guide to B2B Facebook Advertising
B2B Facebook Advertising represents a massive business growth opportunity if you know what you're doing. Learn the fundamentals, from campaign and ad set creation to developing hyper-targeted audiences, with this beginner's guide.
Facebook Relevance Score: 4 Key Facts to Know
Understanding Relevance Score is the key to understanding and dominating Facebook advertising. Learn what Facebook Ad Relevance Score is, how it’s calculated and what you can do to improve your score.
The Last Guide to Facebook Ad Account Structure You’ll Ever Need
Whether you’re trying to drive traffic to your site or get conversions, your Facebook ad account structure matters! These methods of structuring your account are essential to your account’s overall health.
Facebook Ads Manager vs Power Editor: Which Is Better?
Facebook Ads Manager versus Power Editor: Which is the best way to create, manage, and optimize your Facebook ad campaigns? We give you the pros and cons of each tool here.
5 Ways to Use Facebook Ads to Take Down Your Competitors
At least one of Facebook’s 5 million advertisers is your direct competitor. Let’s dig into five effective ways you can use Facebook ads for competitive advertising to take them down.
Best New Online Advertising Features of 2017 (So Far)
Highlighting 2017's best new online advertising features across search and social ad channels, including some potentially paradigm-shifting features to try in your digital marketing campaigns!
Hack Your Sales Funnel with Facebook Interest & Behavior Targeting
Learn how to build new Facebook audiences from scratch using manual targeting methods that help you find your best, most conversion-ready audience through interest and behavior targeting.
4 Free Resources to Inspire Better Ad Creative
Feeling uninspired? Check out our short list of the best free resources you can peruse to inspire better, more beautiful and effective ad creative.
9 Ways Facebook Creative Hub Will Energize Your Social Ads
By our count there are 9 ways Facebook Creative Hub can help you create better Facebook and Instagram ads: Here's how to use it to take your paid social game to the next level!
The 10 Best Facebook Advertising Features Right Now
Facebook makes it simple to find your ideal audiences and drive conversions with great ads. Use our favorite Facebook advertising features to reach your future customers today.
The Real Effect of Running a Facebook Ad Campaign in 5 Charts
We looked at the data and found that the Facebook pages of advertisers have dramatically better engagement metrics across the board than those who invest nothing in paid social.
GIFs Will Revolutionize Your Facebook Ads – Here’s How to Use Them
Everybody loves GIFs, including your current and future customers! Here's your complete guide to everything you need to know about using GIFs in Facebook ads, from why they matter to how to create your very own GIF ads.
4 Facebook Ad Fails (And How To Fix Them)
Facebook ads deliver awesome results at a very low cost. But the Facebook platform can be frustrating and confusing sometimes. Here are four of my worst Facebook ad fails with the workarounds to fix them.
![Facebook Ad Benchmarks for YOUR Industry [Data]](https://www.wordstream.com/wp-content/uploads/2017/02/ws-homepage-blog-card-example-1.png)
Facebook Ad Benchmarks for YOUR Industry [Data]
Facebook ad performance can vary widely for different business types and industries. What numbers should you be looking to beat in Facebook advertising? We dug into the data to find out.
7 Power Words & Phrases to Test in Your Facebook Ads
When you're competing for attention on Facebook, your ads need to grab people's attention FAST. That's where these seven powerful words and phrases come in.
8 Facebook Ad Tools to Help You Increase Leads and Sales
Which of the dozens of Facebook ad tools out there should you consider using? Read on to learn about our eight favorite Facebook ad tools right now.
3 Important Facebook Ad Copy Tests To Highlight Your Value Proposition
These three A/B tests from WordStream’s Facebook Ads account showcase how important testing your ad copy is. Learn how to showcase your value prop to maximize clicks and conversions!
5 Reasons Your Facebook Ads Aren’t Working
Facebook ads not working? Don't give up yet! Here are five common reasons your Facebook ads aren't driving ROI, plus tips on how to fix the problems.
How to Use the Facebook Pixel to Track Conversions on Facebook
In this comprehensive guide, Brett McHale shows you everything you need to know about tracking - and driving - conversions in Facebook.
How To Create Facebook Lead Ads That Convert
Facebook leads ads are no joke. They really can drive tons of high-quality leads! In this comprehensive guide, you’ll learn everything you need to know to create effective Facebook lead ads that drive new leads and customers for your business.
How to Use Facebook Ads to Recruit Top Talent
Is your company currently hiring? Do you struggle to attract great candidates for key open job roles? Well, did you know you can use Facebook for job recruiting? Facebook Ads and smart targeting make it easy and cheap to find top talent fast!
Ultimate Facebook Ad Types Cheat Sheet
If you’re just starting out with Facebook Ads, it can even be challenging to understand the verbiage—what’s a carousel vs. a canvas ad? How can my ads be dynamic? Stay calm. We got you. In this post, we outline detailed Facebook ad specs along with example ads for every Facebook ad type.