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Want to learn how to write Instagram captions that generate real engagement? Want to learn how to set up Instagram Shopping for your ecommerce business? Want to get the latest costs associated with advertising on Instagram? WordStream is your home for all this and more. Check out our Instagram blog posts and get the latest tips and strategies to succeed in the world of Instagram marketing.


14 Inspiring Instagram Accounts to Follow Right This Instant

With morale being low, we've decided to put together a list of inspiring small business Instagram accounts from an array of verticals so that you can view, follow, and gain inspiration for your own posts.

Akvile DeFazio
August 25, 2020 | Instagram

Instagram Best Practices: Placements, Creative, & More

So here are the Instagram ads best practices as they stand in 2020, plus what we can most likely expect to continue or evolve in some manner in the future.

Akvile DeFazio
July 13, 2020 | Instagram

The Complete Guide to Instagram Filters

Instagram filters can improve your photos and your marketing in just a few swipes. Here, we're sharing essential rules for using Instagram filters, the most popular filters, and more!

Margot Whitney
June 26, 2020 | Instagram

10 Quick Tips for Off-the-Chart Instagram Growth

Here are 10 ways you can start seeing Instagram growth for your account, including live video, partnerships, contests, Stories, hashtags, ads, and more!

Margot Whitney
May 18, 2020 | Instagram

8 Tips for Making Incredible Instagram Live Videos

Not using Instagram Live yet? Here's how to get started. Here, we're covering what Instagram Live is, how it can help your marketing plan, and tips for creating great Instagram Live content.

Margot Whitney
April 30, 2020 | Instagram

How to Use Instagram Story Ads Polls to Gather Intel and Drive Engagement

Instagram Story polls equip you with valuable audience intel that you can use to drive more engagement. Here's how to use them in your Instagram Ads to increase the success of your campaigns.

Akvile DeFazio
March 4, 2020 | Instagram

6 Strategies for Click-Worthy Instagram Carousel Ads

In this guide, we cover everything you need to know to about Instagram carousel ads, including the ad format, the guidelines, and six strategies make sure your Instagram carousel get your viewers clicking!

Margot Whitney
January 23, 2020 | Instagram

4 Essential Lessons for Travel Marketing on Instagram

Instagram is a great marketing tool for the visual storytelling that attracts travellers. Here are four essential lessons to improve your travel marketing on Instagram now!

Guest Author
January 16, 2020 | Instagram

The 10 Best Business Instagram Accounts to Follow

Whether you’re killing it on Instagram already or just getting started, we can all benefit from some inspiration. That's why we rounded up the 10 best business Instagram accounts here, so take a look, follow, and get inspired!

Mikayla Wyman
January 10, 2020 | Instagram

7 Epic Instagram Story Hacks You’ll Wish You Knew Sooner

The possibilities on Instagram for brands and users are endless, but one of the most powerful features for your Instagram strategy? Instagram Stories. Here are six epic Instagram story hacks you need to try, including customizing with color, experimenting with fonts, and more!

Mikayla Wyman
December 4, 2019 | Instagram

7 Ways to Boost Your Instagram Sales This Holiday Season

To make the most of the holiday shopping season, you need to promote your business on Instagram. Here are seven tactics for increasing seasonal Instagram sales, including last-minute gift ideas, holiday giveaways, and more!

Guest Author
October 9, 2019 | Instagram

The Small Business Guide to Instagram Ecommerce

Instagram is a great channel for small businesses, and Instagram ecommerce is a great move for small business looking to drive more sales. In this guide, you'll learn how to get started, how to boost sales, how to measure your success, and more!

Akvile DeFazio
August 5, 2019 | Instagram

Instagram Ads for Wedding Photographers: 8 Super-Effective Tips

Social media plays a huge role in modern-day wedding planning, so advertising on Instagram is a must for wedding protographers. Here are eight can't-miss tips to help you create better, more effective Instagram ads, from keeping it consistent to location-based targeting and more!

Margot Whitney
July 17, 2019 | Instagram

The Complete Guide to Instagram Analytics

In this guide, we explain why your Instagram analytics matter and walk you through all the options available. We point out which data matters most for your business goals so that you’ll know exactly where to focus your attention.

Margot Whitney
November 1, 2018 | Instagram

Instagram Marketing Strategy 101: 4 Steps to Success

With over 1 billions active accounts on Instagram every month, your business's opportunities for exposure are hard to ignore. Ready to get your Instagram marketing strategy off the ground? Learn how to set a budget, find the right audience and more.

Margot Whitney
August 9, 2018 | Instagram

Everything You Need to Know About Instagram Story Ads

Story ads give advertisers coveted access to the 400 million users on Instagram. We'll teach you how to set up Instagram Story Ads and how to leverage this ad type to increase return on ad spend.

Gordon Donnelly
August 7, 2018 | Instagram

IGTV: How to Take Advantage of Instagram’s Bold New Format

Instagram has announced the launch of a brand new, long-form video format called Instagram TV (IGTV). Learn all about the platform, and how to make the most of it if you're a brand of advertiser.

Gordon Donnelly
June 22, 2018 | Instagram

The Secrets of the Instagram Algorithm – Revealed!

In a move toward increased transparency, Instagram recently explained exactly how its algorithm works to organize content in users' feeds. Here is everything advertisers need to know about the Instagram algorithm.

Conor Bond
June 13, 2018 | Instagram

How to Create Captivating Instagram Videos

Instagram videos are becoming the top type of content shared on Instagram, and they offer brands an easy and appealing way to market and showcase their products. In this post, we give you the full lowdown on Instagram videos.

Guest Author
May 4, 2018 | Instagram

13 Tips for Creating More Effective Instagram Video Ads

Here's how to make the most of the Instagram video ad format to drive engagement, brand awareness, sales, and leads on this popular social platform, with advice from top ad experts in the field.

Lisa Smith
March 28, 2018 | Instagram

33 Instagram Captions That Will Break Your Like-Ometer

Want to learn how to generate tons of likes on your Instagram posts? In this post, we run through 33 hilarious Instagram captions, and teach you how to adapt those captions to your own content. Get ready for more Instagram likes, followers, and fans!

Gordon Donnelly
February 20, 2018 | Instagram

7 Ways to Get More Likes on Your Instagram Ads

Don't give up on Instagram advertising before you try these genius tips! The more engaging your ads are, the better your results will be. Learn how to make the most of hashtags, filtering tools, contests, Instagram stories and more to increase your following and get better results.

Margot Whitney
January 19, 2018 | Instagram

The Complete Guide to Advertising on Instagram

Ready to get started with your first Instagram advertising campaign? Check out this complete guide to creating Instagram ads that convert, including set-up tips and tricks to increase ROI.

Margot Whitney
November 20, 2017 | Instagram

24 Instagram Marketing Tools for More Followers, Likes & Sales

Instagram isn’t an option for marketers, it’s a necessity. And there are plenty of tools, many of them free, to help you create better Instagram posts! Use these Instagram marketing tools for filtering, scheduling, analytics and get a more beautiful, likable Instagram feed.

Mary Lister
August 21, 2017 | Instagram

8 Proven Hacks to Turn Any Restaurant into an Instagram Powerhouse

Looking for some fool-proof ways to market your bar or restaurant on Instagram? These seven proven hacks will grow your following, expand your reach, and have customers lining up at your door.

Gordon Donnelly
July 6, 2017 | Instagram

How Much Do Instagram Ads Cost? Plus 8 Tips for Saving Money

Instagram posts tend to get 10 times more engagement than Facebook posts on average. In this post, we look at how much Instagram ads cost, and dive into some ways you can make the most of your Instagram ad budget.

Lisa Smith
June 5, 2017 | Instagram

13 of the Best Instagram Ads We’ve Ever Seen

Need some Instagram advertising inspiration? Welcome to the Oscars of Instagram Ads. It’s going to be a star-studded post. Even better, we’ll take you behind the scenes and show you just how to duplicate these amazing Instagram ads' award-winning looks.

Mary Lister
May 17, 2017 | Instagram