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Want to learn how to write Instagram captions that generate real engagement? Want to learn how to set up Instagram Shopping for your ecommerce business? Want to get the latest costs associated with advertising on Instagram? WordStream is your home for all this and more. Check out our Instagram blog posts and get the latest tips and strategies to succeed in the world of Instagram marketing.


How Much Do Instagram Ads Cost? Plus 8 Tips for Saving Money

Instagram posts tend to get 10 times more engagement than Facebook posts on average. In this post, we look at how much Instagram ads cost, and dive into some ways you can make the most of your Instagram ad budget.

Lisa Smith
June 5, 2017 | Instagram

13 of the Best Instagram Ads We’ve Ever Seen

Need some Instagram advertising inspiration? Welcome to the Oscars of Instagram Ads. It’s going to be a star-studded post. Even better, we’ll take you behind the scenes and show you just how to duplicate these amazing Instagram ads' award-winning looks.

Mary Lister
May 17, 2017 | Instagram

How to Use Instagram Giveaways to Grow Your Following

Learn how to use Instagram giveaways to drive traffic to your site and grow your Instagram audience by up to double -- for just cents per follower!

Dan Shewan
May 10, 2017 | Instagram

31 Mind-Boggling Instagram Stats & Facts for 2024

Launched in 2010, Instagram has taken the mobile photo-sharing niche by storm, with no signs of stopping soon. Thinking about using Instagram to market your business? Want to become Instagram famous? Here are the coolest, most surprising Instagram statistics and facts to know for this year.

Mary Lister
April 19, 2017 | Instagram

The 15 Best Instagram Marketing Campaigns of 2017

Instagram has become the go-to place for visual content marketing. We've put together 15 of the best Instagram marketing campaigns of 2017, featuring examples from brands like Airbnb, Amazon, Nintendo and more. Check them out!

Guest Author
March 24, 2017 | Instagram

Instagram Steps Up Its Game with New ‘Carousel Ads’: What This Means For Your Instagram Advertising Strategy

Instagram has become the new MVP of social media. Find out how their new, game-changing carousel ads will affect your Instagram advertising strategy.

Margot Whitney
March 5, 2015 | Instagram

11 Instagram Marketing Tips for Brands in 2019

As of February 2019, Instagram boasts over 1 billion active users, 500 million of whom use Stories every day. Check out our 10 best Instagram marketing tips for brands in 2019!

Margot Whitney
January 6, 2015 | Instagram