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Want to learn how to write Instagram captions that generate real engagement? Want to learn how to set up Instagram Shopping for your ecommerce business? Want to get the latest costs associated with advertising on Instagram? WordStream is your home for all this and more. Check out our Instagram blog posts and get the latest tips and strategies to succeed in the world of Instagram marketing.


Every Instagram Ad Targeting Option to Reach Your Audience

Instagram has some powerful ad targeting options. Learn how they work and how to set them up.

Michelle Morgan
October 23, 2024 | Instagram

How to Write Instagram Ad Copy that Instantly Converts (+Examples)

Get tips to write Instagram ad copy that drives conversions.

Céillie Clark-Keane
August 20, 2024 | Instagram

12 Easy Ways to Drive Traffic from Instagram

Make Instagram a traffic driver with these tips and ideas.

50+ Memorial Day Instagram Captions (+7 Ready Made Images)

Pay your respects with these ready-made captions and posts, plus a word and hashtag brainstorm list.

Kristen McCormick
April 19, 2024 | Instagram

64 Perfect St. Patrick’s Day Instagram Captions (Cliche-Free List!)

"Kiss me I'm Irish" is not on this list. Promise.

Kristen McCormick
February 23, 2024 | Instagram

135 [NOT Overused!] New Year’s Instagram Captions & Templates

A list of creative, authentic New Year's Instagram captions that does NOT include "New Year, New You." Promise.

Kristen McCormick
December 28, 2023 | Instagram

40+ Thanksgiving Instagram Captions (The Cliché-Free List!)

Nix the cliches and come up with something original that your followers will appreciate.

Kristen McCormick
November 16, 2023 | Instagram

9 Funtastic Ways to Engage Customers Using Instagram Highlights (+Examples)

Learn nine ways to repurpose your Instagram Stories by placing them in Instagram Highlights.

Mallory Gray
October 24, 2023 | Instagram

150+ Popular Instagram Hashtags (+How to Find & Use the Right Ones)

Read up on how to find and use Instagram hashtags plus get over 150 hashtag examples kickstart your Instagram growth.

Kristen McCormick
September 25, 2023 | Instagram

How to Sell on Instagram in 2024: 5 Steps (+6 Tips to Get Sales Now)

Instagram shops are a great channel to find new customers and grow your business. Learn how to set up a shop in Instagram and make it successful with this guide.

Rob Glover
August 24, 2023 | Instagram

60 Creative & Inspiring Labor Day Instagram Captions

Ideas, examples, and quotes to help you think outside the box.

Kristen McCormick
August 9, 2023 | Instagram

48 Inspiring Father’s Day Instagram Captions & Ready-to-Post Images

Stand out with these inspiring images, inclusive captions, and even a word list to choose your own adventure.

50+ Mother’s Day Instagram Captions for Everyone in Your Audience

From cute and sweet to sensitive and factual—plus a brainstorm word list.

Kristen McCormick
April 19, 2023 | Instagram

78 [Not Overused!] Holiday & Christmas Instagram Captions—with Templates!

*Actually* stand out on Instagram this Christmas with these caption ideas AND templates!

Kristen McCormick
December 16, 2022 | Instagram

12 Easy & Effective Ways to Increase Engagement on Instagram

Win favor with the Instagram algorithm—and more importantly, your followers.

Winnie Chege
September 27, 2022 | Instagram

40+ Liberty Lovin’ 4th of July Instagram Captions & Posts

Because you can do better than "I was a sparkler in another life."

Kristen McCormick
June 24, 2022 | Instagram

32 Free & Easy Instagram Story Templates for Businesses

Idea-inspiring, brand-building, follower-fetching templates designed to save you time.

The 184 Best Instagram Bio Ideas, Quotes & Templates

This carefully crafted list will help you come up with the best 150 characters the web has ever seen.

Kristen McCormick
March 18, 2022 | Instagram

73 Creative Instagram Story Ideas (Plus Templates!)

Warning: This post puts you at risk for CBI (creative brain implosion).

Kristen McCormick
March 1, 2022 | Instagram

TikTok vs. Reels Ads: Which Performs Better? An Experiment Reveals!

One ad. Two platforms. Three weeks. One winner. Dum dum dummm.....

Guest Author
February 16, 2022 | Instagram

How to Get More Instagram Followers: 23 Smart Methods

Your Instagram following shouldn't be a meaningless moshpit, but a curated community.

Kristen McCormick
February 15, 2022 | Instagram

How to Repost on Instagram (All 7 Ways!)

Not one, not two, but seven different ways to repost on Instagram—for photos, videos, Stories, and Reels.

19 Instagram Reels Ideas to Build Your Brand (With Examples!)

As a business, it’s important to stay in front of your customers where they are, not where we want them to be.

Lindsay Paramore
June 22, 2021 | Instagram

5 Instagram SEO Tactics to Rank Higher in the Feed

Instagram SEO is a no-cost, high-impact tactic for anyone who wants to grow their reach, increase traffic to their profile/website, and drive more conversions. Learn what Instagram SEO is, Instagram SEO best practices and more!

Conor Bond
April 7, 2021 | Instagram

5 Reasons Why Instagram Ads Really Work!

Do Instagram ads work? Yes, they really do! Learn five key benefits of advertising on Instagram as well as how to leverage the platform for optimal results—from growth opportunities to easy ad creation, Stories ads, and more.

Akvile DeFazio
February 15, 2021 | Instagram

How Much Do Instagram Ads Cost? (+How to Make the Most of Your Budget)

Find out average Instagram cost per click, cost per engagement, and CPM, plus tips to save money!

Akvile DeFazio
February 8, 2021 | Instagram