HomeBlogLead Generation

Blog Category

Lead Generation

Lead generation is crucial for getting new customers and growing your business. Our lead generation content offers ideas, strategies, and approaches for attracting more customers to your business through online advertising, digital marketing, and other approaches.


6 Ways to Increase Lead Quality (+What to Avoid)

Understand what to implement (and what to look out for) when it comes to increasing your business's lead quality.

Michelle Morgan
January 30, 2024 | Lead Generation

What Is Lead Scoring? + How to Get Started

Learn how to increase your conversion rate with a smart lead scoring model.

7 Unbeatable Lead Nurturing Strategies (+5 Examples to Follow)

Boost your conversion rates with these lead nurturing strategies and examples.

Rob Glover
November 3, 2023 | Lead Generation

9 Customer Segmentation Models & How to Use Them for Smarter Marketing

These nine customer segmentation models can help you develop smarter and more effective marketing strategies to reach and engage your customers.

5 Adaptable Buyer Persona Examples to Inspire Your Own

Buyer personas can help you identify and better target your ideal customers. Get five unique examples to help build your own.

Google Ads for Lead Generation: 10 Practical Strategies That Really Work

This expert shares 10 ways to make sure you're getting the most leads from your Google Ads campaigns.

The Complete Guide to Spotify Advertising: Tune Into Success!

The comprehensive guide covers everything you need to know about Spotify advertising. From ad types and best practices to cost and examples.

How to Write a Persuasive Executive Summary (+The One Example You Need to Steal)

A compelling executive summary could land you funding, loans, and new customers. Here's what you need to write them and an example to copy.

Rob Glover
July 11, 2023 | Copywriting

How to Generate Leads: 41 Strategies That Work (Paid & Free!)

From lead magnets to landing pages to local tactics, there is something in here for every business.

7 Steps to Generate Leads With Gated Content (+Examples)

Tap into one of the easiest, most cost-effective ways to generate leads for your business.

5 Steps to a Goal-Crushing Lead Generation Process

Learn five ways to improve your lead generation process, using metrics, automation, existing customers, content audits, and your sales team.

25 Lead Magnet Ideas (With Examples!) to Feed Your Funnel

Lead magnets attract potential customers to your business and can be used at all stages of your funnel. Use these 25 lead magnet ideas and tips to win more customers!

Mary Lister
June 15, 2021 | Lead Generation

How to Follow Up With Sales Leads: 8 Best Practices to Land More Clients

The way you follow up with your sales leads has a direct impact on whether they jump ship, further engage, or become a repeat customer. In this post, we'll cover 8 tips to effectively follow up with your sales leads— including segmentation, prompt responses, personalization, communication tracking, and more!

How to Use Chatbots to Automate Lead Generation (with Examples)

Chatbots are becoming a crucial tool for B2B businesses looking to streamline their operations and ultimately increase their revenue. Learn about how chatbots can be used to automate lead generation, improve customer service, and create more personalized experiences within your buyer journey.

Guest Author
January 26, 2021 | Lead Generation

CRM: What Your Small Business Needs to Know About Customer Relationship Management

This post explains exactly what a CRM (customer relationship management) platform is, how it can help a small business to grow, benefits and drawbacks of CRM platforms, and features to look for in a CRM for a small business.

Mary Lister
November 9, 2020 | Lead Generation

10 Expert-Approved B2B Lead Generation Strategies

Let's face it: B2B marketers need their own toolkit. Here, we're sharing 10 expert-approved B2B lead generation strategies for you to try out, including Facebook lead ads, live chat, personalized videos, and more!

Lisa Smith
October 17, 2019 | Lead Generation

9 Ways to Improve Your LinkedIn Lead Generation Ads Today

LinkedIn is the best platform for B2B targeting, but not all lead generation strategies are created equal. To get the high-quality leads on LinkedIn, you need to improve your ads. Here are eight tips to improve your LinkedIn lead generation ads today, including integrating your CRM, choosing a naming system, and more!

5 High-Impact Lead Generation Strategies for Local Businesses

For local businesses, lead generation strategies have to be high-impact to move the needle. Here are five incredibly effective local lead generation strategies to try today, including Facebook lead ads, localized landing pages, and more!

Brad Smith
September 17, 2019 | Lead Generation

How to Build a Cross-Channel Lead Generation Strategy in 4 Steps

Cross-channel marketing strategies are important, but figuring out the details isn’t easy. Here, we're sharing how to set up your cross-channel lead generation strategy in just four simple steps!

5 Inbound Lead Generation Strategies (& How to Make Them Work!)

Inbound lead generation strategies take time and effort. Here are five strategies, including blogging, podcasting, and more!

Brad Smith
July 23, 2019 | Lead Generation

Why You Need Customer Health Scoring (& How to Do It Right!)

Customer health scoring is essential to the long-term success of your SaaS company. Check out this guide to learn everything you need to know!

7 Lead Generation Ideas for Deck & Patio Contractors

When you work as a deck and patio contractor, your potential customers have a lot of choices, so your first step to getting more business is getting more leads. Here are seven ways to generate more leads for your business.

Guest Author
March 28, 2019 | Lead Generation

7 Proven Lead Generation Ideas You Need to Try

Your competitors aren't using these seven lesser known lead generation ideas, which means they'll work even better for you! Check out these research-backed tactics for online lead gen.

Landing Pages for Lead Generation: 8 Conversion-Driving Tips

Landing pages for lead generation are a different game than regular old product pages. Learn eight smart tips for more effective lead gen landing pages in this guide.

Margot Whitney
February 19, 2016 | Landing Pages