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Marketing Ideas

What’s a marketer or small business owner without ideas? Our marketing ideas blog posts cover everything from holiday marketing, to creative marketing, to low-budget marketing and much, much more. Get the inspiration you need for your next big, brilliant marketing idea. Then, learn time-honored strategies to go out into the world, execute, and drive results that really matter.


7 Places to Learn to Code – for Free!

Want to learn to code ... for free?! Here are seven places you can learn coding free online, an invaluable skillset for your resume.

Larry Kim
January 2, 2015 | Marketing Ideas

14 Reasons to Ignore the News

Looking to increase your productivity? Consider giving up the news. Here are 14 reasons it's a waste of your time.

Larry Kim
December 29, 2014 | Marketing Ideas

7 Spots to Score Free Email Marketing Templates

These free email marketing templates will help you get started on crafting your own customized, slick, and sleek email newsletter. Get your free templates now!

Megan Marrs
December 19, 2014 | Marketing Ideas

5 Things You Didn’t Know About Bing Ads: An Interview with Microsoft’s John Gagnon #12experts

Learn five things you didn't know about Bing Ads, Bing's equivalent to AdWords, from Bing Ads evangelist and paid search expert John Gagnon.

Dan Shewan
December 18, 2014 | Marketing Ideas

The Science of Emotion in Marketing #12experts

How do we decide what to share? It all comes down to emotions. Learn the four basic emotions that determine our social behavior.

Guest Author
December 17, 2014 | Marketing Ideas

Why Video Landing Pages Kick Ass (& How to Make Your Own)

In this post, we’ll show you what video landing pages are, the types of businesses that can benefit from video landing pages, and some examples of great video landing pages.

Dan Shewan
December 16, 2014 | Landing Pages

My Controversial Answers to Common Startup Questions #12experts

One of my favorite things to do is talk with early entrepreneurs that are thinking about starting a company. Here's my counter-intuitive advice for budding entrepreneurs and startup founders.

Guest Author
December 15, 2014 | Marketing Ideas

20 Ways to Improve Your Presentation Skills

Want to improve your presentation skills? These 20 tips will help you focus, get prepared and in position to nail that big presentation.

Larry Kim
November 19, 2014 | Marketing Ideas

Is Email Marketing Effective? Three Examples That Prove It Is

Email marketing gets a bad rap. Sure, it’s not quite as embarrassing as direct mail (which is somehow a $12 billion per year industry), but it’s pretty close.

Dan Shewan
November 6, 2014 | Marketing Ideas

Complete Guide to Content Remarketing: How to Win Friends, Influence People & Double Your Leads

How can marketers recapture audience attention and turn more readers into leads? With content remarketing! Learn what content remarketing is and how to do it right in this complete, strategic guide.

Larry Kim
November 5, 2014 | Marketing Ideas

31 of the Best Internet Marketing Articles of the Year (So Far)

Read the best internet marketing articles of the year so far and learn from these top notch resources.

Megan Marrs
October 29, 2014 | Marketing Ideas

7 Niche Marketing Ideas for Specialized Businesses

Working in a very small, specialized market? Check out these seven niche marketing ideas (with REAL examples) to get the most out of your niche marketing campaigns.

Dan Shewan
October 28, 2014 | Marketing Ideas

7 Lead Generation Strategies that Work for Startups

Want to grow your business dramatically using innovative lead generation strategies? Here are 7 actionable techniques proven to work for rapidly growing startups.

Larry Kim
October 15, 2014 | Marketing Ideas

30 Jaw-Dropping Guerrilla Marketing Examples

When the classic strategies aren’t delivering, you send in the guerrillas. They’re the the ones that turn the tide and defeat the enemy. Learn all about guerrilla marketing in this post.

Megan Marrs
September 22, 2014 | Marketing Ideas

Everyone Is Not a Demographic: A Guide to Target Markets for Small Businesses

A vague idea of one's target audience is not enough in today’s business world. In this post, we look at what target markets are, how to identify them, examples of target markets, and how to refine and develop target markets by segmentation.

Dan Shewan
September 18, 2014 | Marketing Ideas

Perfect Timing: The Very Best Time to Send Email Newsletters

When is the best time to send newsletter emails? We have some advice, and we’re eager to share!

Megan Marrs
September 4, 2014 | Marketing Ideas

How to Do a Webinar Your Audience Will Love

Webinars can be a great tool for lead generation, if you do them right! Learn how to do a webinar your audience will love with this best practices checklist.

Dan Shewan
August 26, 2014 | Marketing Ideas

26 Free Online Marketing Courses: Learn Digital Marketing!

Looking to learn digital marketing? Browse our favorite online marketing courses on SEO, PPC, social, and more!

Megan Marrs
August 19, 2014 | Marketing Ideas

27 Tips on How to Get More Email Newsletter Signups

Email newsletter subscribers are valuable soft leads that, with the right amount of gentle cajoling, could end up one day as full-fledged customers or clients. In this post, we bring you 27 genius strategies to boost email newsletter signups!

Megan Marrs
August 5, 2014 | Marketing Ideas

Learn the Secrets of Online Community Management from Moz’s Erica McGillivray

Everyone is jealous of the vibrant, engaged community at Moz. We talked to Moz's Erica McGillivray about how to master online community management.

How the ‘Attention Web’ is Changing Content Marketing Metrics

Audience engagement is redefining content marketing metrics. Learn how the 'attention web' is changing how the success of content is analyzed and measured.

Dan Shewan
July 22, 2014 | Marketing Ideas

23 Facts About Women and Advertising

They possess a disproportionate amount of purchasing power, but women still feel misunderstood by marketers. Here are 23 facts about women and advertising you probably didn't know.

Dan Shewan
July 10, 2014 | Marketing Ideas

Native Advertising Examples: 5 of the Best (and Worst)

These days, native advertising is everywhere. In this post, we look at what native advertising is, why it can be controversial, and several native advertising examples that are really impressive.

5 Ways to Wield More Word of Mouth Marketing Power

Word of mouth is the most valuable and most powerful form of marketing. Learn how you can get people talking about your biz!

Megan Marrs
June 26, 2014 | Marketing Ideas

64 Creative Marketing Ideas to Boost Your Business

We’ve all hit it: that wall that saps away all your creative marketing juices. Today, we’re dishing out 64 creative marketing ideas, plus inspirational tips to help you bust through that brick wall.

Megan Marrs
June 12, 2014 | Marketing Ideas

Think You Can Throw Up Any Old Thank You Page? Think Again.

Thank you pages are key for making the most out of your converting visitors. So don't waste this valuable opportunity! Learn thank you page best practices and helpful tips, plus see examples of outstanding thank you pages from around the web.

The Happy Juice Principle: How to Create Marketing That Captures & Converts

Are your customers drinking happy juice? Learn the secrets to creating marketing content that delights your audience and converts at crazy high rates.