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Marketing Ideas

What’s a marketer or small business owner without ideas? Our marketing ideas blog posts cover everything from holiday marketing, to creative marketing, to low-budget marketing and much, much more. Get the inspiration you need for your next big, brilliant marketing idea. Then, learn time-honored strategies to go out into the world, execute, and drive results that really matter.

The Attention Economy: Why Some of Your Content Will Always Fail

Attention is a scare commodity. Learn how the attention economy affects content marketing and how you can fight to win attention from prospective clients.

Gender Bias in Online Marketing: Data Shows Women Are Undervalued by 21%

I recently ran across some internal data that really surprised me. I believe it proves that gender bias in our industry is not only real, but measurable. Let’s take a look at the data and talk about what it means and what we can do about it.

Larry Kim
May 13, 2014 | Marketing Ideas

How to Calculate (And Lower!) Your Customer Churn Rate

What is customer churn? What constitutes a good churn rate? Learn why and how you need to work to retain your customers in this guide to client churn.

Gmail Shortcuts, Tips, and Tricks: Latest Secrets for Hacking Your Email

Learn all the latest Gmail shortcuts, tips, and tricks for the ultimate email experience!

Megan Marrs
April 23, 2014 | Marketing Ideas

What is Net Neutrality and Why Should Marketers Care?

What is Net Neutrality? Net neutrality means internet service providers should allow all types of traffic to travel across their networks without discrimination.

Dan Shewan
April 18, 2014 | Marketing Ideas

How to Write a Ferociously Unique Selling Proposition

Your unique selling proposition, or USP, is what makes your business different. Learn how to write a USP by following these proven unique selling proposition examples.

Dan Shewan
April 7, 2014 | Marketing Ideas

A User’s Guide to the YouTube Keyword Tool

Learn how to use the YouTube Keyword Tool for content generation brainstorming and keyword discovery! Read our YouTube Keyword Tool user's guide!

Megan Marrs
January 23, 2014 | Marketing Ideas

YouTube Remarketing: Why & How to Try Remarketing with YouTube Videos

Using YouTube videos is the next step in the evolution of remarketing. Learn how in this guide to creating YouTube video remarketing ads for AdWords.

Chris Panetta
January 15, 2014 | Marketing Ideas

The Small Business Guide to the DMCA and Copyright Law

What is a DMCA takedown notice and why do they happen? Find out how to protect yourself with our small business guide to the DMCA and copyright law - read it now!

Megan Marrs
December 26, 2013 | Marketing Ideas

Meet Bing’s New "Hero Ads"

Meet the new Bing Hero Ad format for branded/navigational searches. Now available in Windows 8.1

Larry Kim
October 30, 2013 | Marketing Ideas

Funny Ads: Weird, Wacky Ads and Why They Work

What about the 1% though? Those ads that practically promote themselves? One thing seems clear – most of them are utterly hilarious. Not just funny, but odd, quirky, and even downright bizarre. Today we’re looking at some of the weirdest, wackiest ads online, and examining why they are successful.

Megan Marrs
October 8, 2013 | Marketing Ideas

The 80/20 Principle, Part 3: Finding Your Natural Persuasion Groove

Looking back on the two grueling years I spent as a manufacturer’s rep, pounding the phone and trying to go see people who didn’t want to see me, I now realize one of the biggest problems of all was I didn’t have any appreciation for how I naturally sold and persuaded.

Guest Author
September 11, 2013 | Marketing Ideas

The 80/20 Principle Part 2: Force Multiplication

Last time we talked about how 80/20 applies to almost everything you can measure, and how you can also apply 80/202: 4% of your effort produces 64% of your results, and 80/203: 1% of your effort produces 50% of your results.

Guest Author
September 3, 2013 | Marketing Ideas

The Pareto Principle: A Primer for Marketers on the 80/20 Rule

What is the Pareto Principle? Learn about the 80-20 rule and how it applies to marketing in this quick primer by AdWords expert Perry Marshall.

Guest Author
August 21, 2013 | Marketing Ideas

Review of Mention, a Great Alternative to Google Alerts for Brand Monitoring

A complete review of Mention, a new brand monitoring service. How does Mention compare to Google Alerts?

Content Marketing vs. PR: What’s the Difference?

What's the difference between content marketing and public relations (PR)? Learn how they differ in terms of technique, metrics, and outcomes.

Larry Kim
March 18, 2013 | Marketing Ideas

YouTube Advertising Guide: How to Advertise in YouTube Videos

Those ads that run before your YouTube video drive a ton of brand awareness and bring targeted new traffic to your site. Learn how to run YouTube advertisements, ranging from stationary banners to in-video video ads.

Larry Kim
November 27, 2012 | Marketing Ideas

25 Fast Facts About Bing Ads

Learn 25 facts, statistics, and figures about advertising on Microsoft's pay-per-click (PPC) network Bing Ads, formerly known as adCenter.

Elisa Gabbert
September 12, 2012 | Marketing Ideas

Content Marketing Magic: Aligning Keyword & Content Types with Business Goals

Before you start creating SEO content, define your business goals, and learn how to align keywords and content types with those marketing goals.

Elisa Gabbert
September 4, 2012 | Marketing Ideas

Zuckerberg, You’ve Got Egg on Your Face(book)

Mark Zuckerberg's got egg on his face: Dalton Caldwell wrote an F-you open letter to Zuckerberg on his blog, and Zucks' little sister went to Google.

The 20-Minute PPC Work Week: Weekly Checklist [Download]

We've evaluated thousands of PPC accounts with the AdWords Performance Grader, adding up to almost $1 billion in total PPC spend. Looking at this huge amount of data in aggregate, one of the most salient trends has to do with account activity.

Truth in Advertising vs. Lies in Advertising: Which Do You Prefer?

Microsoft Kinect can use emotion detection to show ads based on a user's mood. Is this better or worse than Facebook's off-target ads?

Megan Marrs
June 20, 2012 | Marketing Ideas

What Is Negative SEO? The Rise of Competitive Google Bombing

Negative SEO is the practice of trying to destroy your competitors search engine rankings, for example by manipulating their link profile.

CAPTCH-AD: A New CAPTCHA Form of Advertising?

CAPTCHAs are a necessary evil in a modern world. CAPTCHAs, also known as those-annoying-boxes-with-the-weird-words, are used to prevent evil robot spam attacks.

Megan Marrs
March 29, 2012 | Marketing Ideas

3 Ways to Use Google Search Suggestions

Google search suggestions don't just save you time. The autocomplete feature is also useful for marketing applications (and funny too!).

International Women’s Day & The Worst Google Doodles of All Time

The second “o” is a flower. That seems pretty weak. It’s not International Flower Day, and women aren’t really that into flowers.

Crushing on Love Letters: A Valentine’s Day Case Study in User Engagement

Online businesses know that user engagement is incredibly powerful. Better than chocolates or flowers, getting users to “like” your posts or engage you in conversation through Google+ is a dream come true! But often, it can be difficult to obtain that valuable user interaction.

Megan Marrs
February 14, 2012 | Marketing Ideas