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Marketing Ideas

What’s a marketer or small business owner without ideas? Our marketing ideas blog posts cover everything from holiday marketing, to creative marketing, to low-budget marketing and much, much more. Get the inspiration you need for your next big, brilliant marketing idea. Then, learn time-honored strategies to go out into the world, execute, and drive results that really matter.


6 Ways to Capture the Magic of Hyperbolic Discounting

Hyperbolic discounting refers to our preference for small, immediate rewards over large, delayed rewards. Learn how you can use it in your marketing strategy!

Conor Bond
November 28, 2018 | Marketing Ideas

9 Examples of Inbound Marketing that Gets Customers

Inbound marketing is the art of driving prospects to your website and securing conversions from there. Check out our blog to learn about nine killer examples!

Conor Bond
November 5, 2018 | Marketing Ideas

5 Things You Need to Know About Beacon Technology

Beacon technology has come a long way since its debut in 2013 and is expected to keep on growing. Here, we discuss how you can benefit by using beacon technology in your own marketing strategy.

Guest Author
October 4, 2018 | Marketing Ideas

16 Accessible and Affordable Music Marketing Tips

Great marketing practices are key for anyone who wants to turn his or her music into a career. Check out this blog post for our very best music marketing tips!

Conor Bond
August 17, 2018 | Marketing Ideas

34 Advertising Statistics to Know in 2024

Few industries change as frequently as digital marketing and online advertising. Staying up-to-date with trends is essential for success. Read these 31 key advertising statistics to know this year!

Brad Smith
July 19, 2018 | Marketing Ideas

10 Affordable, Underrated Digital Marketing Tools

Digital marketing tools are not hard to find online these days, and that's why so many are overlooked. Stefan Debois walks you through 10 great, lesser-known digital marketing tools that can up your marketing game.

12 Places to Find Royalty-Free Background Music for Marketing Videos

Hassle-free ways to find royalty-free music? Yes please!

Brad Smith
June 14, 2018 | Marketing Ideas

Podcast Advertising 101: 4 Tips to Get You Started

Americans love podcasts. How do you reach those large and highly engaged audiences? With podcast ads! Learn everything you need to get started with podcast advertising, including terminology, tips on choosing a podcast and average podcast ad rates.

8 Ways to Cross-Sell/Upsell Customers with Search & Social Ads

It can be easy for marketers to forget about their previous customers while they’re putting work into getting new sales. But sometimes the best opportunities are the ones you’ve already created. Learn how to use paid search and social advertising to drive cross-sells and upsells.

The Marketer’s Playbook for Working with Coupon Affiliate Websites

For marketers, it’s hard to ignore the promotional power of coupons. In this guide, you'll learn everything you need to know about working with coupon affiliate programs, including the different types of programs and best practices for choosing coupon sites.

Here’s How to Choose the Best Messaging App to Boost Your Business

Messaging apps have a huge audience, but only one in five companies are taking advantage of the possibilities of messaging apps. Find out what you're missing!

Guest Author
April 26, 2018 | Marketing Ideas

11 Creative, Brand-Building Event Marketing Ideas

Standing out at a huge corporate event can be challenging. How do you get people to show up and talk to you so you can drive some real leads? Check out these smart and creative event marketing ideas to help you build your business at an event.

33 Voice Search Statistics to Prepare You for the Voice Search Revolution

The voice search hoopla is at an all-time high—but how much of what you’re hearing is data-backed? Here at WordStream, we’re all about the facts. And nothing nails down the facts a movement like cold, hard statistics. In this post, we run through 33 voice

Ambush Marketing: What It Is & Why It Works

You've probably seen ambush marketing in action - but what is it, and why do so many brands risk getting into trouble by doing it? Let's explore the wild world of ambush marketing, with examples and tips for making it work.

Dan Shewan
April 4, 2018 | Marketing Ideas

11 Killer Retail Marketing Tips to Drive Sales Year Round

Retailers are often fighting for attention to get prospects to hit the buy button or come to their brick and mortar storefront to make a purchase. Here are eleven retail marketing strategies to ensure a steady flow of customers, sales, and repeat buyers all year round.

7 Direct Response Marketing Techniques to Drive Action NOW

A lot of marketing energy (and money) goes into branding, but that can take years to really pay off. If you want results now, check out these seven examples of direct response marketing campaigns that are bringing in customers right now.

Brad Smith
March 13, 2018 | Marketing Ideas

Pain Points: A Guide to Finding & Solving Your Customers’ Problems

Learn everything you need to know about discovering your customer pain points and putting them to work.

Dan Shewan
February 26, 2018 | Marketing Ideas

10 Ways Voice Assistants Are Changing Marketing

Voice technology has been everywhere this year, which means the way consumers perform even the most mundane day-to-day tasks is changing. And as a result, the way brands and marketers interact with said consumers is changing, too. The time respond to this technology is now.

Lisa Smith
February 22, 2018 | Marketing Ideas

35 Marketing Statistics that Should Change Your Strategy in 2018

Merkle recently released its Q4 report and it's packed with trends (some obvious, others shocking) from the worlds of paid search and paid social. Check out WordStream's analysis of these marketing statistics that should impact your online advertising strategy in 2018.

Allen Finn
February 5, 2018 | Marketing Ideas

3 Attention-Grabbing Outreach Marketing Techniques

Email outreach can be highly effective, IF you do it right. In this actionable guide, author Timo Rein outlines three powerfully persuasive outreach marketing strategies to drive traffic, gain exposure, and leverage influential thought leaders to spread your message.

Guest Author
January 16, 2018 | Marketing Ideas

How to Make (Real, Mobile) Call-Only Ads on Bing

Bing Ads has call extensions, but the platform doesn't offer a call-only ad type. Learn how to hack together some Bing call-only ads using a combination of call extensions, bid adjustments, and a bit of cleverness.

Allen Finn
December 5, 2017 | Marketing Ideas

Complete Beginner’s Guide to Account-Based Marketing (ABM)

85% of marketers who measure ROI describe account-based marketing as delivering higher returns than any other marketing approach! How does account-based marketing work? Learn the basic principles and best practices of ABM.

Margot Whitney
November 8, 2017 | Marketing Ideas

Ethical Marketing: 5 Examples of Companies with a Conscience

What is ethical marketing? Find out why and how these five companies with a conscience are making sales and a real difference at the same time.

Dan Shewan
September 20, 2017 | Marketing Ideas

8 Advertising Tips for Electricians & Other Tradesmen

Digital advertising can be challenging for tradesmen and blue-collar professionals, but these eight tips will help you find more clients and get return on your online advertising spend.

Margot Whitney
September 18, 2017 | Marketing Ideas

How Much Are Mobile Brand Searches Really Worth? (Data)

It's not obvious, but branded searches are actually big business, for both Google and for brands. How much are they worth, and how will the move to mobile change the way we think about brand searches?

Tom Demers
September 12, 2017 | Marketing Ideas

13 Super-Effective Behavioral Segmentation Strategies (With Examples!) to Try Now

Here are 13 ways brands and marketers can use behavioral segmentation and targeting to build smarter, more cost-effective marketing campaigns, with examples and data to back it up.

Lisa Smith
August 28, 2017 | Marketing Ideas

9 Mind-Bending Ways to Use Psychographics in Your Marketing

Find out how the fascinating field of psychographics can unlock a whole new world of possibilities in your marketing campaigns with these nine tips.

Dan Shewan
August 16, 2017 | Marketing Ideas