Hyperbolic discounting refers to our preference for small, immediate rewards over large, delayed rewards. Learn how you can use it in your marketing strategy!
Inbound marketing is the art of driving prospects to your website and securing conversions from there. Check out our blog to learn about nine killer examples!
Beacon technology has come a long way since its debut in 2013 and is expected to keep on growing. Here, we discuss how you can benefit by using beacon technology in your own marketing strategy.
Digital marketing tools are not hard to find online these days, and that's why so many are overlooked. Stefan Debois walks you through 10 great, lesser-known digital marketing tools that can up your marketing game.
Hassle-free ways to find royalty-free music? Yes please!
Americans love podcasts. How do you reach those large and highly engaged audiences? With podcast ads! Learn everything you need to get started with podcast advertising, including terminology, tips on choosing a podcast and average podcast ad rates.
It can be easy for marketers to forget about their previous customers while they’re putting work into getting new sales. But sometimes the best opportunities are the ones you’ve already created. Learn how to use paid search and social advertising to drive cross-sells and upsells.
For marketers, it’s hard to ignore the promotional power of coupons. In this guide, you'll learn everything you need to know about working with coupon affiliate programs, including the different types of programs and best practices for choosing coupon sites.
Messaging apps have a huge audience, but only one in five companies are taking advantage of the possibilities of messaging apps. Find out what you're missing!
Standing out at a huge corporate event can be challenging. How do you get people to show up and talk to you so you can drive some real leads? Check out these smart and creative event marketing ideas to help you build your business at an event.
The voice search hoopla is at an all-time high—but how much of what you’re hearing is data-backed? Here at WordStream, we’re all about the facts. And nothing nails down the facts a movement like cold, hard statistics. In this post, we run through 33 voice
You've probably seen ambush marketing in action - but what is it, and why do so many brands risk getting into trouble by doing it? Let's explore the wild world of ambush marketing, with examples and tips for making it work.
Retailers are often fighting for attention to get prospects to hit the buy button or come to their brick and mortar storefront to make a purchase. Here are eleven retail marketing strategies to ensure a steady flow of customers, sales, and repeat buyers all year round.
A lot of marketing energy (and money) goes into branding, but that can take years to really pay off. If you want results now, check out these seven examples of direct response marketing campaigns that are bringing in customers right now.
Learn everything you need to know about discovering your customer pain points and putting them to work.
Voice technology has been everywhere this year, which means the way consumers perform even the most mundane day-to-day tasks is changing. And as a result, the way brands and marketers interact with said consumers is changing, too. The time respond to this technology is now.
Merkle recently released its Q4 report and it's packed with trends (some obvious, others shocking) from the worlds of paid search and paid social. Check out WordStream's analysis of these marketing statistics that should impact your online advertising strategy in 2018.
Email outreach can be highly effective, IF you do it right. In this actionable guide, author Timo Rein outlines three powerfully persuasive outreach marketing strategies to drive traffic, gain exposure, and leverage influential thought leaders to spread your message.
Bing Ads has call extensions, but the platform doesn't offer a call-only ad type. Learn how to hack together some Bing call-only ads using a combination of call extensions, bid adjustments, and a bit of cleverness.
85% of marketers who measure ROI describe account-based marketing as delivering higher returns than any other marketing approach! How does account-based marketing work? Learn the basic principles and best practices of ABM.
What is ethical marketing? Find out why and how these five companies with a conscience are making sales and a real difference at the same time.
Digital advertising can be challenging for tradesmen and blue-collar professionals, but these eight tips will help you find more clients and get return on your online advertising spend.
It's not obvious, but branded searches are actually big business, for both Google and for brands. How much are they worth, and how will the move to mobile change the way we think about brand searches?
Here are 13 ways brands and marketers can use behavioral segmentation and targeting to build smarter, more cost-effective marketing campaigns, with examples and data to back it up.
Find out how the fascinating field of psychographics can unlock a whole new world of possibilities in your marketing campaigns with these nine tips.