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Product marketing is a complex and multifaceted discipline, but even the smallest businesses can market their products more effectively using these product marketing strategies.
Behold! We put together 23 brilliant marketing quotes (we couldn’t stop at just 19, as some of these were too good not to share) that will help you become a better digital marketer and maybe, just maybe, a better person – and isn’t that what the holiday season is all about?
Demand generation is crucial for companies of all sizes, especially new brands and startups. But what is demand generation marketing exactly, and how can small brands start leveraging the power of demand generation to grow their business?
The ad targeting options available to marketers these days are staggeringly powerful. Here are Larry Kim's eight favorite targeting features in PPC and social media marketing.
Disruptive outbound techniques convert at a much lower rate than inbound marketing strategies. These are the 5 elements of a strong inbound marketing strategy you should be using!
If you want to be the best at your online marketing job, you need the best online marketing tools! Check out our round-up of the top 99 online marketing tools you simply can't live without for PPC, SEO, social media, content marketing and more...
18 struggles only digital marketers experience. If you work in paid search these memes will definitely resonate with you.
Want to be a great public speaker? Here are four simple things that great speakers do to make sure the audience remembers them and what they say.
Learn the basics of brand awareness, how it facilitates your broader marketing goals, plus 18 brand-building strategies (with examples) to help you build brand awareness for your small business.
Location, location, location! In search, we know that users search for different things in different states and that the average cost per click advertisers pay differs by state too. In this post, we rank 97 countries in order of highest average cost per click to lowest average cost per click.
Despite it being the year 2015, many marketers are evaluating the success of their efforts by metrics that should have died years ago. Here are six marketing metrics that simply must die.
Looking for marketing podcasts to listen to while driving or at the gym? Here are our 18 favorite marketing podcasts to entertain you while you learn.
Does the thought of public speaking make you sick to your stomach? I feel your pain! Follow these tips to get over your fear and become a phenomenal pubic speaker.
What is growth hacking? Learn all about this new marketing technique startups and entrepreneurs are using to grow their businesses FAST.
Are you looking for marketing hacks specific to your industry? Check out our 20 best vertical marketing guides across 11 industries.
These 10 free marketing graders are easy-to-use tools that help you analyze the performance of your website and marketing campaigns. Check them out!
Dutch SEO specialist Wouter van der Meij recently published a study of search marketing publishers with the most links – and we’re thrilled to be among the most-linked resources on the Web!
What is the marketing funnel? How can you take advantage of the funnel to turn leads into customers? Learn how in this guide.
Customer testimonials are one of the most powerful trust signals you can use. In this post, I'll show you how, and when, to use them effectively.
Online advertising changes fast. In this post, Larry Kim reviews three major trends that will change everything, including identity-based marketing and the rise of automation.
If you take time to develop your influencing skills, you can make people do pretty much whatever you want. In this post, I'll show you how.
Digital marketing moves very quickly, and as a modern marketer, you’re probably gaining new skills by the handful. But what marketing skills make employers say, We need to hire this one? Check out our 14 enticing marketing skills to add to your resume!
You don’t need to be a professional graphic designer or digital marketing expert to learn how to use Photoshop. Here are six free resources to begin your journey to Photoshop mastery.
Influencer marketing is powerful, but how does it work? See influencer marketing examples and learn how to find influencers in your field and become one yourself in this guide to influencer marketing strategy.
Marketing is a field rife with buzzwords. We’ve created an A-Z list and scored them on a scale of 1-10, with 1 being the most bearable and 10 being words that desperately need to be sent out to pasture.
How can marketers make their campaigns more effective? By leveraging some of the basic principles of economics.
Are you a marketer struggling to push leads through a long sales cycle? Utilize these six strategies to drastically speed up your sales cycle.