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Marketing Ideas

What’s a marketer or small business owner without ideas? Our marketing ideas blog posts cover everything from holiday marketing, to creative marketing, to low-budget marketing and much, much more. Get the inspiration you need for your next big, brilliant marketing idea. Then, learn time-honored strategies to go out into the world, execute, and drive results that really matter.


16 Fun & Festive Holiday Marketing Ideas to Try This Year

The holiday season is the perfect time to connect with prospects and customers in a fun and memorable way. Here are 14 festive holiday marketing ideas to get your wheels turning.

Margot Whitney
October 17, 2017 | Marketing Ideas

How to Write a Cover Letter for a Job Application

Don't even think about skipping the cover letter when you're applying for a job! Here's how to write a great cover letter for a job application and land that crucial first interview.

Dan Shewan
October 12, 2017 | Marketing Ideas

10 of the Most Innovative Chatbots on the Web

Here's how 10 of the most innovative chatbots on the web are transforming the ways in which we interact online.

Dan Shewan
October 2, 2017 | Marketing Ideas

10 Things You Need to Know About the EU General Data Protection Regulation

Worried about the European Union's General Data Protection Regulation and how it might affect you? We've got you covered with a full explainer of the EU GDPR.

Dan Shewan
September 27, 2017 | Marketing Ideas

5 Can’t-Miss Sessions at #INBOUND17

Attending Inbound 2017 in Boston from September 25 through 28? Don't forget to visit WordStream at booth S22, and check out these 5 can't miss PPC-focused breakout sessions!

Allen Finn
September 21, 2017 | Marketing Ideas

Ethical Marketing: 5 Examples of Companies with a Conscience

What is ethical marketing? Find out why and how these five companies with a conscience are making sales and a real difference at the same time.

Dan Shewan
September 20, 2017 | Marketing Ideas

8 Advertising Tips for Electricians & Other Tradesmen

Digital advertising can be challenging for tradesmen and blue-collar professionals, but these eight tips will help you find more clients and get return on your online advertising spend.

Margot Whitney
September 18, 2017 | Marketing Ideas

How Much Are Mobile Brand Searches Really Worth? (Data)

It's not obvious, but branded searches are actually big business, for both Google and for brands. How much are they worth, and how will the move to mobile change the way we think about brand searches?

Tom Demers
September 12, 2017 | Marketing Ideas

13 Super-Effective Behavioral Segmentation Strategies (With Examples!) to Try Now

Here are 13 ways brands and marketers can use behavioral segmentation and targeting to build smarter, more cost-effective marketing campaigns, with examples and data to back it up.

Lisa Smith
August 28, 2017 | Marketing Ideas

The Indispensable Welcome Email and How to Get It Right

Welcome emails have on average 4x the open rate and 5x the click-through rate of a standard email marketing campaign. Here's how to build a welcome email that works!

Guest Author
August 17, 2017 | Marketing Ideas

9 Mind-Bending Ways to Use Psychographics in Your Marketing

Find out how the fascinating field of psychographics can unlock a whole new world of possibilities in your marketing campaigns with these nine tips.

Dan Shewan
August 16, 2017 | Marketing Ideas

Email Marketing vs. Social Media Ads for Sales & Promotions

Many companies rely on email marketing for promotions, while others swear by social media ads. But the truth is both of these tactics can help you reach your sales goals.

Guest Author
August 3, 2017 | Marketing Ideas

The Ridiculously Awesome Guide to Facebook Live

Live video is huge for brands, but small businesses can take advantage too! Learn how and why to use Facebook Live for marketing, including tons of tips and best practices, in this guide.

10 Companies Using Machine Learning in Cool Ways

Machine learning is one of the most exciting technological developments in history. What are some examples of machine learning and how it works in action? Find out how these 10 companies plan to change the future with their machine learning applications.

Dan Shewan
July 27, 2017 | Marketing Ideas

How to Get Your Piece of the Search Impression Share Pie

Learn all about search impression share in AdWords: why it's important, what it means for your account, and what to do when you're losing impression share to budget or rank.

10 Ways to Get More Mileage from SlideShare

SlideShare is a powerful -- and underused -- marketing tool. Find out everything you need to know about leveraging SlideShare to drive traffic and engagement.

The Freelancer’s Totally Fun, Definitely Not Boring Guide to Taxes

Navigating the U.S. taxation system as a freelancer can be a nightmare. This guide will tell you how to pay quarterly estimates, what you can and can't deduct and more helpful info to make your life easier.

Dan Shewan
July 14, 2017 | Marketing Ideas

35 Face-Melting Email Marketing Stats

Does email marketing still work? You bet it does, and we've got the stats to prove it! To help guide your email strategy, we’ve compiled a comprehensive list of 35 useful email marketing statistics. Keep these stats in mind when planning your next email marketing campaign.

Allen Finn
June 29, 2017 | Marketing Ideas

Recent History’s Most Controversial Ads

A little controversy can do wonders for a marketing campaign...sometimes. Learn the dos and don'ts of controversial marketing from the people who did or didn't in this comprehensive list.

7 Things Nobody Tells You About Working Remotely

In today's post, Dan Shewan examines seven things he wishes somebody had told him before he started working remotely.

Dan Shewan
June 16, 2017 | Marketing Ideas

How to Promote a Book: 8 Lessons from Bestsellers

Want to know how to promote your book? In this must-read post for budding authors everywhere, learn 8 smart and sneaky book promotion lessons from best-selling authors.

31 Must-Ask Interview Questions for Marketing Jobs

Here at WordStream, we know how difficult is it to find the right person to fit a position and a team. In this post, you’ll learn the top marketing interview questions you should be asking every candidate you bring in for a marketing job interview.

3 Reasons You Need to Try Pinterest Ads

With an $11 billion valuation and $300 million in revenue in 2016, Pinterest is a social network that means business: learn how you can use its new ad platform to reach and engage with your future customers.

7 No B.S. Tips: How to Get Freelance Writing Jobs

Trying to build a name for yourself as a freelance writer? Then check out these seven no-BS ways to find and keep freelance writing work.

16 Ridiculously Easy Ways to Find & Keep a Remote Job

Want to work from home? Of course you do! Here are the best remote job search sites plus tips on how to get hired and stay productive working remotely.

Mary Lister
April 11, 2017 | Marketing Ideas

6 Ways to Use the Curiosity Gap in Your Marketing Campaigns

In this how-to guide, we walk you through six ways to use the curiosity gap to increase clicks and engagement across your marketing campaigns.

Dan Shewan
April 10, 2017 | Copywriting

Trust Signals: How They Work & When to Use Them

Trust signals are displayed on websites to help customers feel more secure in their decision to buy a specific product or service. Find out how to trust signals effectively on your site and landing pages.

Dan Shewan
March 27, 2017 | Conversion Rates