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Marketing Ideas

What’s a marketer or small business owner without ideas? Our marketing ideas blog posts cover everything from holiday marketing, to creative marketing, to low-budget marketing and much, much more. Get the inspiration you need for your next big, brilliant marketing idea. Then, learn time-honored strategies to go out into the world, execute, and drive results that really matter.


The 80/20 Principle Part 2: Force Multiplication

Last time we talked about how 80/20 applies to almost everything you can measure, and how you can also apply 80/202: 4% of your effort produces 64% of your results, and 80/203: 1% of your effort produces 50% of your results.

Guest Author
September 3, 2013 | Marketing Ideas

Content Marketing vs. PR: What’s the Difference?

What's the difference between content marketing and public relations (PR)? Learn how they differ in terms of technique, metrics, and outcomes.

Larry Kim
March 18, 2013 | Marketing Ideas

YouTube Advertising Guide: How to Advertise in YouTube Videos

Those ads that run before your YouTube video drive a ton of brand awareness and bring targeted new traffic to your site. Learn how to run YouTube advertisements, ranging from stationary banners to in-video video ads.

Larry Kim
November 27, 2012 | Marketing Ideas

Content Marketing Magic: Aligning Keyword & Content Types with Business Goals

Before you start creating SEO content, define your business goals, and learn how to align keywords and content types with those marketing goals.

Elisa Gabbert
September 4, 2012 | Marketing Ideas

The 20-Minute PPC Work Week: Weekly Checklist [Download]

We've evaluated thousands of PPC accounts with the AdWords Performance Grader, adding up to almost $1 billion in total PPC spend. Looking at this huge amount of data in aggregate, one of the most salient trends has to do with account activity.

Truth in Advertising vs. Lies in Advertising: Which Do You Prefer?

Microsoft Kinect can use emotion detection to show ads based on a user's mood. Is this better or worse than Facebook's off-target ads?

Megan Marrs
June 20, 2012 | Marketing Ideas

What Is Negative SEO? The Rise of Competitive Google Bombing

Negative SEO is the practice of trying to destroy your competitors search engine rankings, for example by manipulating their link profile.

CAPTCH-AD: A New CAPTCHA Form of Advertising?

CAPTCHAs are a necessary evil in a modern world. CAPTCHAs, also known as those-annoying-boxes-with-the-weird-words, are used to prevent evil robot spam attacks.

Megan Marrs
March 29, 2012 | Marketing Ideas

3 Ways to Use Google Search Suggestions

Google search suggestions don't just save you time. The autocomplete feature is also useful for marketing applications (and funny too!).

International Women’s Day & The Worst Google Doodles of All Time

The second “o” is a flower. That seems pretty weak. It’s not International Flower Day, and women aren’t really that into flowers.

7 Examples of Awesomely Creative Advertising: Using Your Environment

What makes creative ads successful? Check out these seven incredibly innovative advertisements that use their physical settings to create unique and memorable ads, and get in depth analysis as to why they work so well.

Megan Marrs
February 8, 2012 | Marketing Ideas

SEO Title Tags vs. Witty Headlines: Is There Room for Puns in Online News?

Unsurprisingly – since this is a mainstream magazine we’re talking about – the topic is nothing new. Journalists have been wringing their hands over the supposed loss of the clever headline since SEO first started, well, making headlines (making waves? making hearts go pitty-pat?) five or six years ago.

5 Ways to Lower Your Cost Per Action (CPA)

Learn five easy ways to lower your cost per action (CPA) to make your pay-per-click campaigns more profitable.

Understanding the Differences Between Google and Bing Match Types

Google and Bing (adCenter) use different keyword match types. Learn the differences between these match types and how they'll affect your ads.

The Signaling Theory of Marketing: What Your Actions Say About Your Business

Signaling theory posits that the purpose of most human behavior is to signal value and status to others. How is marketing like signaling?

Elisa Gabbert
February 25, 2011 | Marketing Ideas

Is the Internet Making Us Smarter?

Sometimes it feels like the Internet and social media are making us dumber and slower, but some authors argue they actually make us smarter.

Are Your Keywords Descriptive or Prescriptive?

Do you use prescriptive or descriptive keyword marketing? Do you listen to your customers or tell them what to call your products?

What’s a Good Click-Through Rate (CTR) for Google Ads?

What's a good click-through rate (CTR) for Google Ads? Find out! We offer the data and free tools you need to show how you compare to the average CTR for Google Ads in your industry.

12 Ways to Find Someone’s Personal Email Address

If you have someone's name, you can find their personal email address. Sure, it may take some extensive digging and sleuthing, but if it's that important to, it can be had with some good old fashioned organic searching, scanning, and scouring the Internet. Today we'll show you 12 ways to find anyone's personal email.

Ken Lyons
September 23, 2009 | Marketing Ideas

SMO Is the New SEO: The Rise of Social Media Optimization

Social media optimization (SMO) may become as important as traditional SEO if Twitter, Facebook and social sharing continue to grow, replacing link building.