Blog Category
Marketing Ideas
How to Calculate (And Lower!) Your Customer Churn Rate
What is customer churn? What constitutes a good churn rate? Learn why and how you need to work to retain your customers in this guide to client churn.
How to Write a Ferociously Unique Selling Proposition
Your unique selling proposition, or USP, is what makes your business different. Learn how to write a USP by following these proven unique selling proposition examples.
YouTube Remarketing: Why & How to Try Remarketing with YouTube Videos
Using YouTube videos is the next step in the evolution of remarketing. Learn how in this guide to creating YouTube video remarketing ads for AdWords.
The Small Business Guide to the DMCA and Copyright Law
What is a DMCA takedown notice and why do they happen? Find out how to protect yourself with our small business guide to the DMCA and copyright law - read it now!
Funny Ads: Weird, Wacky Ads and Why They Work
What about the 1% though? Those ads that practically promote themselves? One thing seems clear – most of them are utterly hilarious. Not just funny, but odd, quirky, and even downright bizarre. Today we’re looking at some of the weirdest, wackiest ads online, and examining why they are successful.
The 80/20 Principle, Part 3: Finding Your Natural Persuasion Groove
Looking back on the two grueling years I spent as a manufacturer’s rep, pounding the phone and trying to go see people who didn’t want to see me, I now realize one of the biggest problems of all was I didn’t have any appreciation for how I naturally sold and persuaded.
The 80/20 Principle Part 2: Force Multiplication
Last time we talked about how 80/20 applies to almost everything you can measure, and how you can also apply 80/202: 4% of your effort produces 64% of your results, and 80/203: 1% of your effort produces 50% of your results.
Content Marketing vs. PR: What’s the Difference?
What's the difference between content marketing and public relations (PR)? Learn how they differ in terms of technique, metrics, and outcomes.
YouTube Advertising Guide: How to Advertise in YouTube Videos
Those ads that run before your YouTube video drive a ton of brand awareness and bring targeted new traffic to your site. Learn how to run YouTube advertisements, ranging from stationary banners to in-video video ads.
Content Marketing Magic: Aligning Keyword & Content Types with Business Goals
Before you start creating SEO content, define your business goals, and learn how to align keywords and content types with those marketing goals.
The 20-Minute PPC Work Week: Weekly Checklist [Download]
We've evaluated thousands of PPC accounts with the AdWords Performance Grader, adding up to almost $1 billion in total PPC spend. Looking at this huge amount of data in aggregate, one of the most salient trends has to do with account activity.
What Is Negative SEO? The Rise of Competitive Google Bombing
Negative SEO is the practice of trying to destroy your competitors search engine rankings, for example by manipulating their link profile.
CAPTCH-AD: A New CAPTCHA Form of Advertising?
CAPTCHAs are a necessary evil in a modern world. CAPTCHAs, also known as those-annoying-boxes-with-the-weird-words, are used to prevent evil robot spam attacks.
3 Ways to Use Google Search Suggestions
Google search suggestions don't just save you time. The autocomplete feature is also useful for marketing applications (and funny too!).
International Women’s Day & The Worst Google Doodles of All Time
The second “o” is a flower. That seems pretty weak. It’s not International Flower Day, and women aren’t really that into flowers.
7 Examples of Awesomely Creative Advertising: Using Your Environment
What makes creative ads successful? Check out these seven incredibly innovative advertisements that use their physical settings to create unique and memorable ads, and get in depth analysis as to why they work so well.
SEO Title Tags vs. Witty Headlines: Is There Room for Puns in Online News?
Unsurprisingly – since this is a mainstream magazine we’re talking about – the topic is nothing new. Journalists have been wringing their hands over the supposed loss of the clever headline since SEO first started, well, making headlines (making waves? making hearts go pitty-pat?) five or six years ago.
5 Ways to Lower Your Cost Per Action (CPA)
Learn five easy ways to lower your cost per action (CPA) to make your pay-per-click campaigns more profitable.
Understanding the Differences Between Google and Bing Match Types
Google and Bing (adCenter) use different keyword match types. Learn the differences between these match types and how they'll affect your ads.
The Signaling Theory of Marketing: What Your Actions Say About Your Business
Signaling theory posits that the purpose of most human behavior is to signal value and status to others. How is marketing like signaling?
Is the Internet Making Us Smarter?
Sometimes it feels like the Internet and social media are making us dumber and slower, but some authors argue they actually make us smarter.
Are Your Keywords Descriptive or Prescriptive?
Do you use prescriptive or descriptive keyword marketing? Do you listen to your customers or tell them what to call your products?
What’s a Good Click-Through Rate (CTR) for Google Ads?
What's a good click-through rate (CTR) for Google Ads? Find out! We offer the data and free tools you need to show how you compare to the average CTR for Google Ads in your industry.
12 Ways to Find Someone’s Personal Email Address
If you have someone's name, you can find their personal email address. Sure, it may take some extensive digging and sleuthing, but if it's that important to, it can be had with some good old fashioned organic searching, scanning, and scouring the Internet. Today we'll show you 12 ways to find anyone's personal email.
SMO Is the New SEO: The Rise of Social Media Optimization
Social media optimization (SMO) may become as important as traditional SEO if Twitter, Facebook and social sharing continue to grow, replacing link building.