Blog Category
Marketing Ideas
Complete Beginner’s Guide to Account-Based Marketing (ABM)
85% of marketers who measure ROI describe account-based marketing as delivering higher returns than any other marketing approach! How does account-based marketing work? Learn the basic principles and best practices of ABM.
6 Examples of Subliminal Advertising, from Spooky to NSFW
What is subliminal advertising? Does it even work? Let's take a look at the history of subliminal messages in ads with six weird, sometime shocking examples.
16 Fun & Festive Holiday Marketing Ideas to Try This Year
The holiday season is the perfect time to connect with prospects and customers in a fun and memorable way. Here are 14 festive holiday marketing ideas to get your wheels turning.
How to Write a Cover Letter for a Job Application
Don't even think about skipping the cover letter when you're applying for a job! Here's how to write a great cover letter for a job application and land that crucial first interview.
10 of the Most Innovative Chatbots on the Web
Here's how 10 of the most innovative chatbots on the web are transforming the ways in which we interact online.
10 Things You Need to Know About the EU General Data Protection Regulation
Worried about the European Union's General Data Protection Regulation and how it might affect you? We've got you covered with a full explainer of the EU GDPR.
5 Can’t-Miss Sessions at #INBOUND17
Attending Inbound 2017 in Boston from September 25 through 28? Don't forget to visit WordStream at booth S22, and check out these 5 can't miss PPC-focused breakout sessions!
Ethical Marketing: 5 Examples of Companies with a Conscience
What is ethical marketing? Find out why and how these five companies with a conscience are making sales and a real difference at the same time.
8 Advertising Tips for Electricians & Other Tradesmen
Digital advertising can be challenging for tradesmen and blue-collar professionals, but these eight tips will help you find more clients and get return on your online advertising spend.
How Much Are Mobile Brand Searches Really Worth? (Data)
It's not obvious, but branded searches are actually big business, for both Google and for brands. How much are they worth, and how will the move to mobile change the way we think about brand searches?
13 Super-Effective Behavioral Segmentation Strategies (With Examples!) to Try Now
Here are 13 ways brands and marketers can use behavioral segmentation and targeting to build smarter, more cost-effective marketing campaigns, with examples and data to back it up.
9 Mind-Bending Ways to Use Psychographics in Your Marketing
Find out how the fascinating field of psychographics can unlock a whole new world of possibilities in your marketing campaigns with these nine tips.
The Ridiculously Awesome Guide to Facebook Live
Live video is huge for brands, but small businesses can take advantage too! Learn how and why to use Facebook Live for marketing, including tons of tips and best practices, in this guide.
10 Companies Using Machine Learning in Cool Ways
Machine learning is one of the most exciting technological developments in history. What are some examples of machine learning and how it works in action? Find out how these 10 companies plan to change the future with their machine learning applications.
How to Get Your Piece of the Search Impression Share Pie
Learn all about search impression share in AdWords: why it's important, what it means for your account, and what to do when you're losing impression share to budget or rank.
10 Ways to Get More Mileage from SlideShare
SlideShare is a powerful -- and underused -- marketing tool. Find out everything you need to know about leveraging SlideShare to drive traffic and engagement.
The Freelancer’s Totally Fun, Definitely Not Boring Guide to Taxes
Navigating the U.S. taxation system as a freelancer can be a nightmare. This guide will tell you how to pay quarterly estimates, what you can and can't deduct and more helpful info to make your life easier.
Recent History’s Most Controversial Ads
A little controversy can do wonders for a marketing campaign...sometimes. Learn the dos and don'ts of controversial marketing from the people who did or didn't in this comprehensive list.
7 Things Nobody Tells You About Working Remotely
In today's post, Dan Shewan examines seven things he wishes somebody had told him before he started working remotely.
How to Promote a Book: 8 Lessons from Bestsellers
Want to know how to promote your book? In this must-read post for budding authors everywhere, learn 8 smart and sneaky book promotion lessons from best-selling authors.
31 Must-Ask Interview Questions for Marketing Jobs
Here at WordStream, we know how difficult is it to find the right person to fit a position and a team. In this post, you’ll learn the top marketing interview questions you should be asking every candidate you bring in for a marketing job interview.
3 Reasons You Need to Try Pinterest Ads
With an $11 billion valuation and $300 million in revenue in 2016, Pinterest is a social network that means business: learn how you can use its new ad platform to reach and engage with your future customers.
7 No B.S. Tips: How to Get Freelance Writing Jobs
Trying to build a name for yourself as a freelance writer? Then check out these seven no-BS ways to find and keep freelance writing work.
10 Powerful Tips for Better Travel Marketing This Year
Competition in the travel industry will be higher than ever this year. How to beat the competition? Here are 10 ideas to improve your travel marketing strategy.
16 Ridiculously Easy Ways to Find & Keep a Remote Job
Want to work from home? Of course you do! Here are the best remote job search sites plus tips on how to get hired and stay productive working remotely.
6 Ways to Use the Curiosity Gap in Your Marketing Campaigns
In this how-to guide, we walk you through six ways to use the curiosity gap to increase clicks and engagement across your marketing campaigns.
Trust Signals: How They Work & When to Use Them
Trust signals are displayed on websites to help customers feel more secure in their decision to buy a specific product or service. Find out how to trust signals effectively on your site and landing pages.