We've evaluated thousands of PPC accounts with the AdWords Performance Grader, adding up to almost $1 billion in total PPC spend. Looking at this huge amount of data in aggregate, one of the most salient trends has to do with account activity.
Microsoft Kinect can use emotion detection to show ads based on a user's mood. Is this better or worse than Facebook's off-target ads?
Negative SEO is the practice of trying to destroy your competitors search engine rankings, for example by manipulating their link profile.
The second “o” is a flower. That seems pretty weak. It’s not International Flower Day, and women aren’t really that into flowers.
What makes creative ads successful? Check out these seven incredibly innovative advertisements that use their physical settings to create unique and memorable ads, and get in depth analysis as to why they work so well.
Unsurprisingly – since this is a mainstream magazine we’re talking about – the topic is nothing new. Journalists have been wringing their hands over the supposed loss of the clever headline since SEO first started, well, making headlines (making waves? making hearts go pitty-pat?) five or six years ago.
Google and Bing (adCenter) use different keyword match types. Learn the differences between these match types and how they'll affect your ads.
Signaling theory posits that the purpose of most human behavior is to signal value and status to others. How is marketing like signaling?
What's a good click-through rate (CTR) for Google Ads? Find out! We offer the data and free tools you need to show how you compare to the average CTR for Google Ads in your industry.
If you have someone's name, you can find their personal email address. Sure, it may take some extensive digging and sleuthing, but if it's that important to, it can be had with some good old fashioned organic searching, scanning, and scouring the Internet. Today we'll show you 12 ways to find anyone's personal email.
Social media optimization (SMO) may become as important as traditional SEO if Twitter, Facebook and social sharing continue to grow, replacing link building.