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Marketing Ideas

What’s a marketer or small business owner without ideas? Our marketing ideas blog posts cover everything from holiday marketing, to creative marketing, to low-budget marketing and much, much more. Get the inspiration you need for your next big, brilliant marketing idea. Then, learn time-honored strategies to go out into the world, execute, and drive results that really matter.


SMS Marketing: Why It Works + 5 Tips to Succeed

The latest stats, tips & strategies to engage and retain customers.

Guest Author
November 9, 2022 | Marketing Ideas

6 Tips for Profitable Partner Marketing (With Examples)

Learn how (and how not) to team up with other businesses to increase your exposure and build your reputation.

Guest Author
October 26, 2022 | Marketing Ideas

17 Testimonial Advertising Examples You Can (& Should) Steal

Get the inspiration and tips you need to create your most trustworthy, convincing ads yet.

11 Epic Product Marketing Examples & What We Can Learn from Them

The best way to learn is to learn from the best—and the worst.

Guest Author
February 22, 2022 | Marketing Ideas

10 Digital Marketing Trends for 2022, According to Experts

From cryptocurrency to core values, there's something in here for everyone.

Lisa Smith
January 13, 2022 | Marketing Ideas

Our Top 50 Marketing Tips for Every Channel

This is the Sparknotes of digital marketing that you need for A+ success in 2022—for PPC, copywriting, SEO, email, social, and more.

Kristen McCormick
December 29, 2021 | Marketing Ideas

The 8 Biggest Marketing Fails of All Time (With Practical Takeaways)

Be prepared for more than just marketing takeaways. This one's an eye-opener.

Guest Author
December 28, 2021 | Marketing Ideas

The 21 Best Marketing Podcasts to Listen, Learn & Laugh in 2022

Get ready to learn, laugh, and multitask with the best marketing podcasts for PPC, SEO, local business, and entrepreneurship.

Ron Stefanski
December 22, 2021 | Marketing Ideas

The 20 Best & Worst Marketing Campaigns of the Year (The Small Business Version!)

Your practical, small business-friendly round-up filled with ideas to try and mistakes to avoid.

Lisa Smith
December 13, 2021 | Marketing Ideas

Why & How to Use Music in Ads (Without Getting Sued!)

Discover the benefits of music in ads and get the tips, licensing lingo, and resources you need to get started.

Candice Harwood
November 22, 2021 | Marketing Ideas

The 16 Best (& Easiest!) Ways to Increase Sales Over the Holidays

Use these fail-proof tactics to get a leg up on your competitors and gift yourself with record sales this holiday season.

Harpreet Munjal
November 18, 2021 | Marketing Ideas

What Growth Marketing Really Means (+22 Strategies to Do It Right)

Find out what growth marketing actually means, how to implement a growth marketing strategy through the AARRR framework, and look at real examples of growth marketing.

Eduard Klein
October 12, 2021 | Marketing Ideas

7 [Non-Generic!] Customer Engagement Strategies & Examples

What is customer engagement and why is it important? Learn this plus seven effective strategies that work, involving branding, loyalty programs, content strategy, exclusive offers, and more.

The 5 Best Marketing Campaigns We’ve Ever Seen (& How to DIY)

We're sharing different types of marketing campaigns, what you need for a successful campaign, as well as the five best marketing campaigns you can learn from for your own creative and powerful marketing.

Mary Lister
September 28, 2021 | Marketing Ideas

What Is OTT Advertising? (The Complete, Digestible, Non-Boring Guide)

What does OTT mean? We answer that and so much more, including what OTT advertising is and how it works, the pros and cons of running ads on streaming media, as well as tips for creating successful OTT video ads.

Kristen McCormick
September 9, 2021 | Marketing Ideas

10 Affordable (and Sanity-Saving) Marketing Automation Tools for Small Businesses

Marketing automation software is designed to save you time, but with so many platforms out there and only so much money to spend, it can take hours to decide on one. We're sparing you from that with this list of 10 cost-effective marketing automation tools for small businesses.

Guest Author
April 21, 2021 | Marketing Ideas

6 Reasons to Start an Affiliate Marketing Program for Your Small Business (+ How to Do It)

Affiliate marketing is a low-risk way to increase sales at decreased costs. But you can't just throw together a program and let anyone join. Learn about the definition and benefits of affiliate marketing, how to set up an affiliate program for your small business, and tips for finding affiliates that bring results.

Guest Author
April 16, 2021 | Marketing Ideas

14 Referral Program Ideas to Land Your Best Customers Yet

Referral marketing is one of the most worthwhile investments you can make for your business. This post covers the benefits of referral marketing, types of referrals you can get, and over 14 ideas and examples of referral marketing programs that can bring in your best customers yet.

Your 8-Point Guide to Developing a Memorable Brand Personality

This post will help you to understand what brand personality and brand messaging are, the importance of both, and how to shape them to create a lasting brand that’ll bring you lasting success.

Nia Gyant
March 31, 2021 | Marketing Ideas

2021 Digital Marketing Trends: The New vs the Tried and True

In the wake of COVID-19, consumers have changed the way they shop. Purchasers are effectively shopping on the web and numerous organizations have gone online to keep in touch with their customers. Learn 10 digital marketing trends for 2021 so that you can keep up with changing consumer behavior

Guest Author
March 26, 2021 | Marketing Ideas

5 Clever Social Listening Strategies Using Boolean Search

Boolean search might look intimidating, but it’s quite a simple method that opens up new marketing horizons for social listening, selling, customer service, SEO, and more. Everyone wins from knowing just a couple of the Boolean techniques described in this article.

Guest Author
March 25, 2021 | Marketing Ideas

How to Stand Out in a Saturated Market: 6 Pro Tips for Startups

Standing out as a startup takes more than just being unique. These six tips will help your startup to above the rest, not just because of your brilliant business idea or product, but because everything you do, from goal-setting to website performance, social responsibility to partnerships, is superior.

Nahla Davies
February 23, 2021 | Marketing Ideas

The 18 Best Marketing Strategies for 2021 (From the Experts)

The best marketing strategies for 2021 include updates to known strategies like SEO, customer retention, ecommerce, live video, and influencer marketing; new strategies related to cookieless advertising and privacy changes; and new approaches to cater to the post-COVID consumer.

Lisa Smith
January 4, 2021 | Marketing Ideas

27 Free & Low-Budget Marketing Ideas for Any Business

Check out our list of fast, free, and creative ways to grow your business!

The 30 Best Ways to Promote Your Business—With or Without Money

This post covers the most effective ways to promote your business in 2021—most of which are free. You'll learn how to promote your business on Google Search and Maps, social media channels, online directories and review sites, as well as through events, local outlets, and more!

15 Insanely Effective Sales Promotion Examples to Win More Customers

Any business can use these creative, fun, and effective promo ideas to get more (happy) customers!

Nia Gyant
October 13, 2020 | Marketing Ideas

2020 Holiday Advertising: 8 Secrets to Success (and Sales)

This post provides eight fundamental best practices to pay special attention to during your holiday advertising this year. You'll learn how to use product feeds, page speed improvements, real-life photos, and more to optimize for the anticipated online-focused holiday shopping experience in 2020.