Blog Category
Marketing Ideas
How 6 Marketing Pros Drive Traffic (NOT from Google!)
Diversify your traffic sources with tips from these expert marketers.
10 Most Effective Franchise Marketing Strategies
Franchise marketing is challenging. But with these 10 tips, you can create an actionable (and scalable) franchise marketing strategy that yields ROI for all your locations.
31 Best Giveaway Ideas (+Tips to Make Them Successful)
Get more than you give with this big list of giveaway ideas.
17 Tried & True Promotion Ideas to Boost Sales–Fast!
Use these promotion ideas to increase sales and boost your business.
SMS Marketing: Why It Works + 5 Tips to Succeed
The latest stats, tips & strategies to engage and retain customers.
6 Tips for Profitable Partner Marketing (With Examples)
Learn how (and how not) to team up with other businesses to increase your exposure and build your reputation.
17 Testimonial Advertising Examples You Can (& Should) Steal
Get the inspiration and tips you need to create your most trustworthy, convincing ads yet.
11 Epic Product Marketing Examples & What We Can Learn from Them
The best way to learn is to learn from the best—and the worst.
10 Digital Marketing Trends for 2022, According to Experts
From cryptocurrency to core values, there's something in here for everyone.
Our Top 50 Marketing Tips for Every Channel
This is the Sparknotes of digital marketing that you need for A+ success in 2022—for PPC, copywriting, SEO, email, social, and more.
The 8 Biggest Marketing Fails of All Time (With Practical Takeaways)
Be prepared for more than just marketing takeaways. This one's an eye-opener.
The 21 Best Marketing Podcasts to Listen, Learn & Laugh in 2022
Get ready to learn, laugh, and multitask with the best marketing podcasts for PPC, SEO, local business, and entrepreneurship.
The 20 Best & Worst Marketing Campaigns of the Year (The Small Business Version!)
Your practical, small business-friendly round-up filled with ideas to try and mistakes to avoid.
Why & How to Use Music in Ads (Without Getting Sued!)
Discover the benefits of music in ads and get the tips, licensing lingo, and resources you need to get started.
The 16 Best (& Easiest!) Ways to Increase Sales Over the Holidays
Use these fail-proof tactics to get a leg up on your competitors and gift yourself with record sales this holiday season.
What Growth Marketing Really Means (+22 Strategies to Do It Right)
Find out what growth marketing actually means, how to implement a growth marketing strategy through the AARRR framework, and look at real examples of growth marketing.
![7 [Non-Generic!] Customer Engagement Strategies & Examples](https://www.wordstream.com/wp-content/uploads/2021/12/customer-engagement-strategies-trust.png)
7 [Non-Generic!] Customer Engagement Strategies & Examples
What is customer engagement and why is it important? Learn this plus seven effective strategies that work, involving branding, loyalty programs, content strategy, exclusive offers, and more.
The 5 Best Marketing Campaigns We’ve Ever Seen (& How to DIY)
We're sharing different types of marketing campaigns, what you need for a successful campaign, as well as the five best marketing campaigns you can learn from for your own creative and powerful marketing.
What Is OTT Advertising? (The Complete, Digestible, Non-Boring Guide)
What does OTT mean? We answer that and so much more, including what OTT advertising is and how it works, the pros and cons of running ads on streaming media, as well as tips for creating successful OTT video ads.
10 Affordable (and Sanity-Saving) Marketing Automation Tools for Small Businesses
Marketing automation software is designed to save you time, but with so many platforms out there and only so much money to spend, it can take hours to decide on one. We're sparing you from that with this list of 10 cost-effective marketing automation tools for small businesses.
6 Reasons to Start an Affiliate Marketing Program for Your Small Business (+ How to Do It)
Affiliate marketing is a low-risk way to increase sales at decreased costs. But you can't just throw together a program and let anyone join. Learn about the definition and benefits of affiliate marketing, how to set up an affiliate program for your small business, and tips for finding affiliates that bring results.
14 Referral Program Ideas to Land Your Best Customers Yet
Referral marketing is one of the most worthwhile investments you can make for your business. This post covers the benefits of referral marketing, types of referrals you can get, and over 14 ideas and examples of referral marketing programs that can bring in your best customers yet.
Your 8-Point Guide to Developing a Memorable Brand Personality
This post will help you to understand what brand personality and brand messaging are, the importance of both, and how to shape them to create a lasting brand that’ll bring you lasting success.
2021 Digital Marketing Trends: The New vs the Tried and True
In the wake of COVID-19, consumers have changed the way they shop. Purchasers are effectively shopping on the web and numerous organizations have gone online to keep in touch with their customers. Learn 10 digital marketing trends for 2021 so that you can keep up with changing consumer behavior
5 Clever Social Listening Strategies Using Boolean Search
Boolean search might look intimidating, but it’s quite a simple method that opens up new marketing horizons for social listening, selling, customer service, SEO, and more. Everyone wins from knowing just a couple of the Boolean techniques described in this article.
How to Stand Out in a Saturated Market: 6 Pro Tips for Startups
Standing out as a startup takes more than just being unique. These six tips will help your startup to above the rest, not just because of your brilliant business idea or product, but because everything you do, from goal-setting to website performance, social responsibility to partnerships, is superior.
The 18 Best Marketing Strategies for 2021 (From the Experts)
The best marketing strategies for 2021 include updates to known strategies like SEO, customer retention, ecommerce, live video, and influencer marketing; new strategies related to cookieless advertising and privacy changes; and new approaches to cater to the post-COVID consumer.