The cheatsheet to all 22 types of Google Ads—with pros, cons, and more!
Our top tips (and a free template!) to earn high Quality Scores, grab attention, and capture clicks.
Take your campaigns beyond keyword targeting—yes, even with search ads.
Extensions, now called assets, have some new and improved features.
Find out why settling for just average click-through rate is a big mistake.
We've made Google Ads conversion tracking easy so you can improve your campaigns and maximize your ROI.
Get ideas for competitive, creative, click-worth ad copy—plus takeaway tips!
Performance Max, AI-generated voice-overs, a simpler Google tag, and more!
Here's how to get in front of prospects when they're ready to buy—and when they're not.
Sometimes, landing page optimization alone doesn't always cut it
All 19 extensions explained—with examples and tips to improve your CTR!
Not your typical pros and cons list (but we have those too!)
A PMax pro shares her top tips, from conversion tracking to creative, sneaky settings and more.
The rules of engagement for search, display, video, and social. Get 'em right!
Don't jump on board until you've considered these tips and tactics!
Everything you need to keep your ads relevant and more efficiently manage your campaigns and budget.
Practical tips on this campaign type and a balanced take on the perspectives toward this "technocratic" age.
Are you bidding too low? Targeting too many markets? Find out with these small fixes that can make a big difference.
Get the most of what RSAs have to offer while still maintaining control over your copy.
A visual (and delicious) guide to serving up your best Google Ads yet.
Retargeting can increase ad engagement by 400%. That is, if you get it right.
Aggressive with your competitors, light on your wallet, just right on your goals.
With so many options, mistakes in Google Ads are inevitable, but we've got what you need to avoid a PPC facepalm.