Blog Category
Paid Search Marketing
Google Streamlines Attribution Models: What Advertisers Need to Know
Google is saying goodbye to traditional attribution models and hello to last-click and data-driven attribution. Here's everything you need to know.
Are You Paying Too Much for Your Brand Keywords? 5 Ways to Find Out (& Fix It!)
Find out why your brand keyword costs per click may be higher than normal, and learn how to fix it with these five optimization tips.
Easy Guide to Offline Conversion Tracking in Google Ads
This step-by-step tutorial will keep you on top of offline conversions from your Google Ads campaigns.
SEO vs. SEM: What’s the Difference? (+Which Works Best)
SEM and SEO can be confusing. Read here to learn the difference between them and get tips to drive more traffic from search engines.
Ultimate Guide to Dominating Black Friday Google Ads in 2023
Get everything you need to dominate the competition on Black Friday this year including tips for before, during, and after this big PPC day.
Google Ads Location Targeting: 5 Big Mistakes to Avoid
Don't make these mistakes when it comes to targeting the right location(s) for your Google Ads!
4 Ways to Drive Leads from Your Holiday PPC Ads
Find out the pros and cons of holiday PPC advertising for lead generation businesses, plus get the tips you need to maximize your PPC leads this season.
How to Run Microsoft Professional Service Ads (+How They Compare to Google Local Services Ads)
Get the latest on this ad type just for service-based businesses from Microsoft Advertising.
Google Ads for Real Estate: The Ultimate Step-by-Step Guide
This guide has everything you need to set up, create, and run successful Google Ads for your real estate business.
The 15 Biggest Announcements From Google & Facebook So Far This Year
Check out this roundup of the latest and greatest Google Ads and Facebook Ads news that includes platform updates, new tools and features, and more.
How to Use Google’s New Brand Restrictions to Gain Back Control of Your Spend
Understand the latest options for Google Ads restrictions on broad match brand campaigns by leveraging brand lists.
Google Ads Rolling Out Enhancements to Location Assets: Here’s How to Use It
Google Ads new enhancement to location assets pulls an image from a business's Google Business Profile into its ad. Find out how to use this enhancement (or how to opt out).
The Ultimate Guide to Google Local Services Ads
Learn everything you need to know about Google Local Services Ads so you can quickly connect with customers right from the SERP.
Google Ads Demand Gen Campaigns: What to Know About the Discovery Ads Upgrade
Google recently announced that Discovery Ads will be replaced by Demand Gen campaigns. Get an understanding of what this means for your account along with tips to prepare for this change.
Best Free & Low-Cost Online Google Ads Training Courses (Google Skillshop + 5 Others!)
Understand what Google Skillshop is and how it can benefit your business or agency. Plus, check out five other Google Ads training courses to complement skillshop.
Meta Ads vs. Google Ads: 6 Key Differences (+Which Is Better?)
Meta Ads and Google Ads can both help you reach new audiences and connect with new customers on widely used platforms. But what are the major differences? We walk through what you need to know to decide which is best for your business.
22 Google Ads Automated Rules That Will Make Your Life Easier
Coming up with the right formula for Google Ads automated rules is half the battle. We did the hard work for you in this complete guide!
5 Tips to Use Google Vehicle Ads to Jumpstart Your Dealership’s Growth
Google vehicle ads can jumpstart your dealership's success. Go full-speed ahead with these tips and best practices.
The 7 Pillars of Building a Future-Proof PPC Account Structure
Understand how to future-proof your PPC account structure so you're ready to handle industry trends and changes head-on!
Google Ads for Lead Generation: 10 Practical Strategies That Really Work
This expert shares 10 ways to make sure you're getting the most leads from your Google Ads campaigns.
Google Advertiser Verification: 5 Key Reasons to Verify Your Account Early
Find out why you should complete your Google advertiser verification sooner rather than later--complete with examples of how this process can benefit your business.
The Expert’s Guide to Dynamic Search Ads: How to Make Them Work for You
Did you know Dynamic Search Ads can help you capitalize on new opportunities and search queries to drive more leads? Find out how in this expert guide.
Does Google Ads Impression Share Still Matter in 2023? (+What to Do About It)
With all the changes we've seen to the Google Ads landscape, is impression share still important? Find out with this complete guide to impression share filled with tips to boost your campaign's impression share performance.
Does Google Ads Quality Score Still Matter in 2023?
With all the changes we've seen to the Google Ads landscape, you might be wondering if your Quality Score is still a relevant way to gauge your PPC performance.
How Will ChatGPT & AI Impact PPC? 6 Expert Predictions
This expert shares the ways he thinks AI will impact PPC--plus what that means for your business.
Unlocking the Power of Dynamic Remarketing for Retail: A Step-by-Step Guide
Find out how to set up Google dynamic remarketing to boost your ecommerce or retail business.
Google Ads Benchmarks 2023: Key Trends & Insights for Every Industry
Find out the average click-through rate, cost per click, conversion rate, and cost per lead in search ads for your industry. Plus, get tips and expert insights into how you can improve your performance.