Google is saying goodbye to traditional attribution models and hello to last-click and data-driven attribution. Here's everything you need to know.
Find out why your brand keyword costs per click may be higher than normal, and learn how to fix it with these five optimization tips.
This step-by-step tutorial will keep you on top of offline conversions from your Google Ads campaigns.
SEM and SEO can be confusing. Read here to learn the difference between them and get tips to drive more traffic from search engines.
Get everything you need to dominate the competition on Black Friday this year including tips for before, during, and after this big PPC day.
Don't make these mistakes when it comes to targeting the right location(s) for your Google Ads!
Get the latest on this ad type just for service-based businesses from Microsoft Advertising.
This guide has everything you need to set up, create, and run successful Google Ads for your real estate business.
Check out this roundup of the latest and greatest Google Ads and Facebook Ads news that includes platform updates, new tools and features, and more.
Understand the latest options for Google Ads restrictions on broad match brand campaigns by leveraging brand lists.
Google Ads new enhancement to location assets pulls an image from a business's Google Business Profile into its ad. Find out how to use this enhancement (or how to opt out).
Google recently announced that Discovery Ads will be replaced by Demand Gen campaigns. Get an understanding of what this means for your account along with tips to prepare for this change.
Understand what Google Skillshop is and how it can benefit your business or agency. Plus, check out five other Google Ads training courses to complement skillshop.
Meta Ads and Google Ads can both help you reach new audiences and connect with new customers on widely used platforms. But what are the major differences? We walk through what you need to know to decide which is best for your business.
Coming up with the right formula for Google Ads automated rules is half the battle. We did the hard work for you in this complete guide!
Google vehicle ads can jumpstart your dealership's success. Go full-speed ahead with these tips and best practices.
Understand how to future-proof your PPC account structure so you're ready to handle industry trends and changes head-on!
This expert shares 10 ways to make sure you're getting the most leads from your Google Ads campaigns.
Find out why you should complete your Google advertiser verification sooner rather than later--complete with examples of how this process can benefit your business.
Did you know Dynamic Search Ads can help you capitalize on new opportunities and search queries to drive more leads? Find out how in this expert guide.
With all the changes we've seen to the Google Ads landscape, is impression share still important? Find out with this complete guide to impression share filled with tips to boost your campaign's impression share performance.
With all the changes we've seen to the Google Ads landscape, you might be wondering if your Quality Score is still a relevant way to gauge your PPC performance.
This expert shares the ways he thinks AI will impact PPC--plus what that means for your business.
Find out how to set up Google dynamic remarketing to boost your ecommerce or retail business.
Find out the average click-through rate, cost per click, conversion rate, and cost per lead in search ads for your industry. Plus, get tips and expert insights into how you can improve your performance.