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Paid Search Marketing

Paid search marketing is a critical tool for any marketer or small business owner. But it’s not easy. From navigating the world of bidding, to writing ad copy that resonates, to setting up Google Ads conversion tracking and more: there are a lot of skills that fall under the paid search marketing umbrella. At WordStream, we’re here to help you refine those skills. Check out our paid search marketing blogs and get the knowledge you need to succeed.


RIP Google Ads Review Extensions (+ What to Replace Them With)

Your AdWords ads will no longer have the privilege of being accompanied by third-party reviews in the form of review extensions. Learn about what's changing and how to replace your old review extensions with other AdWords Features.

Google’s New Campaign Total Budget vs. Daily Budget Setting: Which Should You Use?

Advertisers now have the choice between setting up a daily budget or a campaign total budget when managing their campaigns in AdWords. Learn the benefits and drawbacks of each campaign type so you can decide which budget setting is right for your campaigns.

5 AdWords Scripts for Smarter Bidding

AdWords has built-in tools to help with bidding, but to really excel, it’s helpful to use some additional tools to enhance your flexibility. These scripts help automate the AdWords bidding process, enabling far greater control and speeding things up by avoiding repetition.

How to Supercharge Conversions with Targeted Ad Groups

Learn the 16 simple steps to supercharge your AdWords conversions! Your account's keywords and demographics for search hold the secret to improved conversion volume. Using AdWords and Google Analytics, you can optimize your ad copy to further enhance performance.

The Year in Google Ads: The 27 Biggest Stories of 2017

AdWords had tons of major changes in 2017! From platform redesign to new features to fundamental strategic adjustments, the world's most popular search marketing platform experienced MAJOR upheaval. Learn more about the 27 most profound changed AdWords experienced this year!

Allen Finn
December 18, 2017 | Paid Search Marketing

Major Changes to Google Ad Grants: What Your Nonprofit Needs to Know

Last week, Google made some major changes to how their ad grant program works. These alterations will 'add clarity and raise standards of quality for [Google’s] free advertising grants.' Here’s everything you need to know to ensure that your nonprofit can maintain its Google Ad Grant.

Allen Finn
December 18, 2017 | Paid Search Marketing

Every Important Google Algorithm Update Since 2003

Google's search algorithm has evolved quite a bit over the years. Here's a to-date history of every important Google algorithm update since 2003.

Google Releases Life Events Targeting to Everyone!

Life events targeting in AdWords is now available to everyone! Learn how and why to target audiences going through important life events like marriage, graduation, or moving.

Mark Irvine
November 29, 2017 | Paid Search Marketing

Google Customer Match Expands to Include Targeting by Phone Number & Address

As great as customer match is though, not all advertisers have a large list of emails for their customers or prospects to target their ads. Even when they did, Google wasn’t able to match every email to a user on their network.

Mark Irvine
November 28, 2017 | Paid Search Marketing

4 Super-Useful New Google Ads Features You Need to Try

Google just unleashed 4 super-useful new AdWords features to help you improve performance in every cranny of your paid search account. Here's everything you need to know about them.

Allen Finn
November 20, 2017 | Paid Search Marketing

3 Creative Ways to Use Ad Extensions (that Google Won’t Tell You About!)

What kind of online advertiser doesn’t want a competitive advantage? Use these three creative, alternative applications for ad extensions to dominate your competition in AdWords.

Allen Finn
November 13, 2017 | Paid Search Marketing

The 8 Best Tools for Finding Competitor Keywords

Need to see what keywords your competitors are using? Check out these eight powerful tools you should incorporate into your competitive keyword research workflow.

How to 3X Google Ads Conversion Rates Without Touching Google Ads

I've discovered that you can drastically reduce cost per conversion and increase conversion rates in a Google Ads RLSA campaign, without even touching Google Ads! Here's how.

Larry Kim
October 30, 2017 | Paid Search Marketing

Case Study: Google Search Ads vs. Facebook Ads for a Small Local Business

By testing and trialling both Facebook ads and Google search ads as part of the marketing mix, you can find what works best for you. Here's what happened for a small local business.

Guest Author
October 27, 2017 | Facebook Ads

How to Pass the Google AdWords Certification Exam: 7 Tips from Newly Certified Professionals

Need a little help preparing for the AdWords certification exam? Learn helpful info on how to pass the AdWords exam from recently certified professionals, including study tips and more.

Breaking: Major Changes to How Google Spends Your Budget

Google has announced a major change to the way daily budgets work and can now spend TWICE your daily budget on any given day. Learn more about how your ad spend will be impacted.

8 Advertising Tips for Electricians & Other Tradesmen

Digital advertising can be challenging for tradesmen and blue-collar professionals, but these eight tips will help you find more clients and get return on your online advertising spend.

Margot Whitney
September 18, 2017 | Marketing Ideas

What’s a Good Quality Score for Each Type of Keyword?

What's a good Quality Score in AdWords? As usual, it depends, but we can set different Quality Score benchmarks for different keyword types: brand, low-intent, high-intent and competitor keywords.

How to Compete with Big Spenders in Google Ads (Without Spending More $)

According to our data, businesses with big AdWords budgets are doing better by almost every PPC metric - ouch! But even on a smaller budget, you can win just by copying what big spenders do. Here's how.

Allen Finn
September 5, 2017 | Paid Search Marketing

Google Announces Major Changes to Ad Rotation Settings

Ad testing is important, and Google is simplifying the options you have when testing multiple ads within an ad group. Here's what you need to know about optimizing your AdWords settings moving forward.

These 4 Forgotten Google Ads Best Practices Still Matter – Here’s Proof

In the rush to implement Expanded Text Ads, many advertisers forgot to implement some of the industry’s oldest best practices. These forgotten PPC best practices still matter!

How to Do Keyword Research: The Easy, Step-by-Step Guide

Intimidated by the prospect of keyword research? Don't be! This guide tells you exactly how to do keyword research for SEO, PPC, content, and competitors! Plus we share our five favorite keyword research tools.

Positive vs. Negative Ads: Which Works Better?

Sentiment, whether positive, negative, or neutral, can have a major impact on the performance of your AdWords campaigns. Check out these tips and examples to help you test emotion in your text and display ads.

How to Get Your Piece of the Search Impression Share Pie

Learn all about search impression share in AdWords: why it's important, what it means for your account, and what to do when you're losing impression share to budget or rank.

All of Google’s Recent Changes to the Mobile SERP

Google has been mixing up the mobile SERP, introducing new features like sitelink carousels and lots of new mobile ad types to keep both users and advertisers happy. Learn more

The Feed Is Coming. Here’s How Google Could Monetize It

The feed is Google’s answer to Facebook’s News Feed. As of now, there are no public plans to use the feed as an advertising platform; here's how Google might go about monetizing it.

Best New Online Advertising Features of 2017 (So Far)

Highlighting 2017's best new online advertising features across search and social ad channels, including some potentially paradigm-shifting features to try in your digital marketing campaigns!

Allen Finn
July 17, 2017 | Facebook Ads