Blog Category
Paid Search Marketing
How to Get Your Piece of the Search Impression Share Pie
Learn all about search impression share in AdWords: why it's important, what it means for your account, and what to do when you're losing impression share to budget or rank.
All of Google’s Recent Changes to the Mobile SERP
Google has been mixing up the mobile SERP, introducing new features like sitelink carousels and lots of new mobile ad types to keep both users and advertisers happy. Learn more
The Feed Is Coming. Here’s How Google Could Monetize It
The feed is Google’s answer to Facebook’s News Feed. As of now, there are no public plans to use the feed as an advertising platform; here's how Google might go about monetizing it.
Best New Online Advertising Features of 2017 (So Far)
Highlighting 2017's best new online advertising features across search and social ad channels, including some potentially paradigm-shifting features to try in your digital marketing campaigns!
13 Power Tips for #Winning Mobile Ad Copy
Your customers are on mobile, and if you want MORE customers, you need to write ads that speak to the context and experience of the mobile user. Here's how!
The Highest CPC Keywords in Canada
The most expensive AdWords keywords in Canada include keywords related to immigration (super visa insurance) and small business operations (POS systems, calling software, merchant accounts). Learn more!
The Top 25 Costliest Keywords in South Africa
What keywords demand the highest bids and costs per click (CPC's) in the ZAR currency? Check out the top 25 most expensive AdWords keywords, South Africa Edition!
The Comprehensive Guide to Online Advertising Costs
How much do online ads cost? Learn everything you need to know about online advertising costs including average costs to advertise on Google and Facebook, plus how to lower your online ad costs.
The 25 Most Expensive Keywords in Australia
What are the most expensive keywords in Australia? These 25 keywords will cost you more Australian dollars per click than any other keywords in AdWords advertising...
The Most Expensive Keywords in the UK
What are the most expensive keywords in the United Kingdom? These 25 keywords will cost you more British pounds per click than any other keywords in AdWords advertising...
The 25 Most Expensive Keywords in Google Ads
We’ve completed a new, comprehensive analysis of keyword data for five different currencies in English-speaking countries. We determined the top 25 most expensive keywords (meaning these niche markets are super-competitive) along with their average CPC. Check out the results!
5 Insurance Marketing Tactics that Drive Quality Leads
Insurance marketing isn't easy. Bring your sky-high CPCs back down to earth with these five easy-to-implement AdWords tactics that will work in your own or your client's account.
The 10 Most Popular Words in Google Ads (+8 Other Findings)
What makes great Google ad copy? We analyzed 512 of the best Google Ads to find out.
Case Study: How Google Ads Life Events Targeting Lifts Brand Interest 175%
Learn about AdWords' Consumer Patterns & Life Events targeting, a new weapon to target more relevant audience segments, and see what kind of results you can get.
4 Useful Features Hidden in the New Google Ads Interface
The new AdWords UI, referred to as the new AdWords Experience, boasts a whole new look and, along with it, new features! Let's take a look at four things buried in the new AdWords UI you should know.
Promotion Extension in Google Ads Drives Super-High CTR
The new AdWords promotion extensions will show a noticeable price tag icon beneath your ad and highlight a sale on your website, allowing you to save valuable characters in your text ads and raise CTR. Learn more!
11 Changes & New Features Coming to AdWords: What You Need to Know
Google just announced tons of new features and capabilities coming to AdWords. Learn everything you need to know about the 11 biggest and most exciting announcements from Google Marketing Next, including hot new AdWords features and the new UI.
Google Announces Major Changes to Enhanced CPC Bidding
Google has announced major changes to the way enhanced CPC bidding, or ECPC, works in AdWords. Here's everything you need to know about this change.
The Last Guide to Google Ads Account Structure You’ll Ever Need
Your Google Ads account is like a house: It needs a great foundation and a well-built design. Wondering how to structure your Google Ads campaigns for success? Look no further! This is the last guide to Google Ads account structure you'll never need.
![Available NOW: Similar Audiences for Search Campaigns [Data]](https://www.wordstream.com/wp-content/uploads/2021/07/similar-audiences-for-search-campaigns-reach.png)
Available NOW: Similar Audiences for Search Campaigns [Data]
Learn everything you need to know about Similar Audiences for Search Campaigns, Google's newest targeting option, in this must-read post.
![The Impact of Google’s New Exact-Enough Match Keywords [Data]](https://www.wordstream.com/wp-content/uploads/2021/07/aggregate-impact-google-adwords-exact-match-keyword-change.png)
The Impact of Google’s New Exact-Enough Match Keywords [Data]
Google AdWords Exact Match keywords have changed; how will the change impact your account performance? We sourced data from 100 active accounts to get an idea of the impact.
How to Optimize Shopping Campaigns for Every Level of Intent
Not all shoppers come to the search box with the same level of commercial intent. So how do you optimize your shopping campaigns for users at different stages of the purchase path?
![How to Use Google AdWords [Infographic]](https://www.wordstream.com/wp-content/uploads/2021/07/how-to-use-adwords-header.png)
How to Use Google AdWords [Infographic]
Want to know exactly how to use Google AdWords to advertise your business? Follow this proven, 10-step formula for AdWords success! Using AdWords isn’t easy, but this guide will make running your first AdWords campaign as easy (and effective) as possible.
Breaking: Exact Match Keywords No Longer Exact Match
Google just announced big changes to how they define the exact match keyword type, which is no longer quite as exact as it used to be. Learn more about how the new changes to exact match will impact your AdWords account and your AdWords ads.
5 Luxury Marketing Strategies that Drive High-End Sales
When you're selling high-end, luxury products or services, your marketing and advertising strategies need to change to appeal to more affluent customers. Here's how you can reach the right clientele.
How to Tell If Your PPC Service Provider Is a Huge Rip-off
In the sea of partners you could work with to help manage your PPC, there are a few questionable business practices that I want you to be on the look-out for. You should avoid these types of partners at all cost!
How to Use Brand Affinity to Dramatically Increase CTR
It's time to re-examine our assumptions about branded vs. non-branded keywords in both paid and organic search marketing. Start building brand affinity to dramatically increase performance!