Blog Category
Paid Search Marketing
The Easy Guide to Maximizing Your Google Ads ROI
ROI, or return on investment, is the holy grail of AdWords advertising: you business can make more money from AdWords than you're putting in. Here's how to do it.
4 International PPC Tips for Non-US English-Speaking Countries
PPC is not the same in every country, even if your primary language is English! Learn four tips for optimizing non-US international PPC campaigns.
5 Insights from Analyzing Half a Billion Dollars in Ad Spend [New Data]
We analyzed 30,000 small business AdWords accounts to determine five insights into the state of the AdWords landscape right now. Here's what you need to know.
The Complete, Digestible Guide to Google Ads Budgets
Confused about AdWords budgets? This complete, easy-to-read guide explains how to set your initial budget, how to allocate spend across keywords and campaign types and more!
The Ladder of Improvement: A Simple Technique that Can Dramatically Improve Your AdWords Campaigns
The Ladder of Improvement is a technique that gives you two benefits: It helps you prioritize where to spend your energy and money and helps you achieve small wins at each rung.
10 Dos and Don’ts for Sitelink Extensions
Sitelinks are an easy and highly effective way to increase your Google ad CTR. But there are some gotchas to be aware of and opportunities you don’t want to miss. Get the most out of your AdWords sitelink extensions with these ten dos and don'ts!
Hotel Advertising & Marketing Best Practices [Infographic]
If you're in the hotel industry, you need to see the latest data and trends on hotel marketing and advertising, including top hotel-related search terms and more....
6 Perfect Playlists For PPC Account Management
FACT: Music makes millennials more productive! Check out these six perfect Spotify playlists to listen to while doing various PPC account management tasks.
A 6-Step Process to Write PPC Ads at Scale
If you manage a large AdWords account, keeping your accounts organized with multiple ad variations gets complicated. Here are our best tips on how to scale your ad copy.
PPC Cum Laude: 3 Smart Strategies for Higher Education Marketing
Higher education keywords are expensive and tricky to master. Here are three smart ways you can increase lead volume in your higher ed PPC accounts.
![How to Create Expanded Text Ads [Guide + FREE Template]](https://www.wordstream.com/wp-content/uploads/2021/07/create-expanded-text-ads-title.jpg)
How to Create Expanded Text Ads [Guide + FREE Template]
Expanded Text Ads are no longer the exception in Google AdWords, they’re the rule! Learn how to create super-clickable Expanded Text Ads line-by-line and build them out in your AdWords account. This guide includes a FREE Excel template download to help you out.
Remarketing for Dynamic Search Ads (RDSA): Your Google Ads Campaign on Steroids
Have you ever thought about why the heck an athlete would do steroids? You might say it is cheating because they’re essentially putting in the same amount of work or less and are performing at a level that is unheard of or is just way above the competition.
Google Brings Back Device-Level Bid Adjustments for Tablet & Desktop Devices
Google just released device-level bid adjustments! You can set different bids for mobile, tablet and desktop devices. Learn how to use this new feature here.
7 Expanded Text Ad Best Practices for Better Performance
They were announced at the 2016 Google Summit, and now expanded text ads are the default ad type in Google AdWords. We now have a lot more space to explain our products, services, and value proposition in every ad. Hurray! Check out our expanded text ads best practices.
3 Underused Google Ads Features That’ll Blow Your Mind & Boost Your Bottom Line
These hidden, underused Google Ads features can have awesome effects on your campaigns! Check out these cool targeting and reporting features you may have missed.
3 Reasons to Drop Everything & Build Expanded Text Ads NOW
Should you bite the bullet or ignore the ETA update? Erin Sagin argues that the best time to build your new ETAs is NOW!
4 Super-Actionable Google Ads Tips to Try Right Now
Looking for some fresh strategies to implement in your AdWords account? Here are 4 super-actionable AdWords tips and techniques that deliver proven results!
3 Ways to Get Inside Your Prospects’ Inboxes with PPC
Most businesses find email to be one of their most effective marketing channels. Here are three clever ways to use PPC to get access to your prospects' email inboxes.
How SaaS Startups Should Be Using Google Ads
If you run a SaaS startup, Google Ads could be the greatest customer acquisition platform you’ve never tried. Here are 8 ways to make it work for you.
How to Create Universal App Campaigns In 60 Seconds (or Less!)
Universal App Campaigns are quick to implement, cheap and easy to maintain. Here's how you can get started with your own Universal App Campaigns in no time!
RLSA for Competitive Markets: A Ridiculously Awesome Way Forward in PPC
AdWords RLSA campaigns in and of themselves won't move the needle, because they tend to steal conversions for your regular search campaigns. However, combined with social ads, they make for a ridiculously awesome way forward in PPC! Learn the full strategy here.
Industry Reactions to the Big News from #GoogleSummit
The industry is abuzz with changes announced at this year's #GoogleSummit. See what the experts have to say about the updates.
10 Things You Need to Know About the New Google Maps Local Search Ads
Google has announced big changes coming to Google Maps! Learn all about the next generation of map ads, how the new Google Maps Local Search Ads work, and how this ad type can drive more local foot traffic to your stores.
The 8 Best (Free!) Google Ads Tutorials for Beginners Right Now
Starting to advertise online is intimidating. Especially when it feels like gambling—i.e., there is an auction? We dive into our 8 best AdWords tutorials in this informative post.
Google Expanded Text Ads: 10 Things You Need To Know
Did you know that expanded text ads are 2x bigger than today's AdWords text ads? Expanded Text Ads were one of several huge AdWords changes Google announced Tuesday – if not the biggest. Find out everything you need to know about the new ad format here!
A Sneak Preview of the New AdWords Interface
A new AdWords interface is coming in 2017! Larry Kim takes you behind the scenes at Google for a sneak preview of the brand-new AdWords interface.
5 BIG Changes Coming to Google Ads: Everything You Need to Know
It's a mobile-first world, and Google knows it! Google has announced big changes coming to AdWords, including much larger mobile ads, responsive display ads, local ads on Google Maps and more. Learn all the details, plus how you should make the most of the new features.