Blog Category
Paid Search Marketing
International PPC: 3 Reasons You Can’t Afford NOT to Go International
We live in an increasingly shrinking world, and it’s become easier than ever to be an international vendor. Depending on what threshold value you use to calculate “ecommerce” there’s between 110,000 and 24 million ecommerce sites in the world, but only a fraction of them truly serve an international audience.
Does Google Ads Work? (Spoiler Alert: YES)
Does Google AdWords work? We believe almost any business can make AdWords work for them. If you've lost faith in PPC, check out the four most common arguments along with our counterarguments that prove Google AdWords really does work to drive ROI.
The 10 Types of Business that MUST Use Call Tracking
The average conversion rate for prospect calls is 25%. Should you be tracking calls in your industry vertical? Find out!
7 Ways to Write Super-Effective Google Ads (with Real Examples)
Writing Google ads can be extremely frustrating. You need to fit all your ad copy into such a tiny space. How do you do it? Learn some proven tactics to writing amazing Google ads that bring you higher click-through rates and Quality Scores.
Who’s Afraid of Big Bad Broad Match? The Anti-Hero of Keyword Match Types
The broad match type often gets written off as the villain in PPC. Here's why it can pay to take a chance on the antihero of keyword match types.
Ask the Experts: Intro to Negative Keyword Match Types
Negative keyword match types can be confusing to newcomers to paid search. In our second Ask the Experts video, Erin Sagin explains how to use each of the three major negative match types.
Remarketing Lists for Search Ads (RLSA): What You Need to Know
Remarketing lists for search ads (RLSA) is a Google AdWords feature that allows advertisers to tailor their search campaigns based on whether a user has previously visited their website (or app), and the pages that user viewed. Not sure how to implement them? We have all the info in this post.
6 Paid Search Tips for Healthcare Marketers
Are you a healthcare marketer struggling to gain ROI through paid search? Follow these 6 healthcare specific PPC tactics that could save lives.
The WordStream Field Guide to the Google Search Page
The Google search page is arguably the most ubiquitous page on the World Wide Web. Learn more about Google search pages in WordStream's handy field guide.
Why Was February Such a Hard Month for B2B Businesses?
Many B2B companies noticed a big performance dip in their AdWords accounts this February. Here's why you saw fewer leads from PPC last month.
Google Introduces Call-Only Campaigns – Here’s Why You Need Them
Google just made it even easier for prospects to call advertisers with the launch of its Call-Only Campaigns feature in AdWords.
21 Tips for Writing Great Ad Headlines
Great ad copy starts with a great headline. The best PPC ad headlines are specific, address problems, and speak to emotion. Learn 21 fast, actionable tips for writing super-effective, super-clickable ad headlines for your PPC campaigns.
The Complete Guide to PPC for Startup Marketing
Startup businesses and entrepreneurs set growth as a number one priority. Learn how you can use PPC, or pay-per-click marketing, to grow your startup.
Google Wants Into the Auto Insurance Biz: Would You Buy Your Car Insurance from a Search Engine?
Google wants to take its auto insurance comparison shopping further and plans to offer policies for sale through the new Google Compare Auto Insurance Services in the US.
5 Reasons To NEVER Use Google Ads Automatic Bidding
Automatic bidding is a great way to make your life easier, right? WRONG! Using automatic bidding could have serious negative consequences on your PPC results. Here are five reasons why you should (almost) never use automatic bidding in your AdWords account.
Mobile PPC Strategy: Are You Missing Out On Conversions?
Before ruling out mobile PPC ads, it is crucial to first dig a bit deeper into what the stats say because, believe it or not, there are some businesses that do surprisingly well via mobile.
AdWords Quietly Launches New Demographics Targeting Tab
Google has quietly launched a new demographics tab in AdWords that allows businesses to more finely target their best demographic audience in their Google Display Network campaigns.
The Top 10 Best PPC Hacks … Ever!
Here are the top PPC marketing hacks you need to optimize your AdWords strategy today. These 10 tactics will have the most impact on your pay-per-click results.
Do I Have Too Many Keywords in My PPC Account? (Hint: Probably)
It doesn’t serve you to bloat your PPC account with too many keywords. Here are three reasons to avoid having too many AdWords keywords.
3 Lessons Learned from PPC Advertisers in the B2B Software Industry
With a long sales cycle, high competition, and niche audience, getting leads from AdWords is even harder for B2B software companies. Learn how to make the most of PPC in this guide.
New Google Ads Callout Extensions How-To: Highlight Offers in Your Ads
Google is rolling out a new ad extension called Callout Extensions. This new ad extension type enables you to add more text to your ad to spotlight free shipping, discount offers, and more. Learn how callout extensions work in AdWords and how to make the most of them.
Google Gives AdWords MCC Users the Gift of Consolidated Billing
Google AdWords My Client Center (MCC) users (including agencies and large brand clients) will soon have access to Consolidated Billing and enhanced features.
WordStream Call Tracking vs. AdWords Call Extensions & Call Forwarding
Naturally we have been asked tons of questions about how WordStream call tracking compares to Google AdWords’ existing Call Extensions and Call Forwarding features...
Stop Wasting Time With Low CTR Strategies
Stop wasting time and money pursuing low CTR strategies in your paid search campaigns! Learn why low CTR strategies are a losing bet, and what you should do instead.
5 Mobile Ad Strategies You Need To Be Using
Learn five key mobile ad strategies you need to be using to manage your Google AdWords mobile ads, including ad extensions and mobile bid adjustments.
Google Ads Scheduling (Dayparting) in 5 Steps
Odds are, your AdWords campaigns don’t need to be running 24 hours a day, 7 days a week, which can eat through your budget. AdWords dayparting, also known as ad scheduling, is a great way to increase your ROI from paid search. Learn how to use ad scheduling in this guide.
Announcing PPC University: Learn PPC Marketing for Free
Introducing PPC University: Learn pay-per-click marketing and Google AdWords in three easy, free online training courses for beginner and intermediate PPC marketers.