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Finding the right agency to manage your PPC marketing campaigns is quite similar to making an internal hire – in addition to evaluating the agency's background and reputation, you'll want to ask a series of questions to help you better understand what they're about.
The new Google Correlate tool acts like Google Trends in reverse, allowing users to upload a data set to see what search terms match the trend.
What's the difference between keywords and search queries? Though sometimes used interchangeably, these terms don’t mean the same thing. Search queries are the actual terms that search engine users type into the search box…
Google has made a series of changes to the way ad text is served and displayed recently, and it’s important to follow how they’re displaying ad copy and what level of control you have.
Learn five easy ways to lower your cost per action (CPA) to make your pay-per-click campaigns more profitable.
Learn how to gain valuable insights by comparing year-over-year data from your AdWords search query reports.
Google is rolling out its new +1 feature, making search more social. What does it mean for those in the search marketing industry?
Learn why you need to set up at least two different PPC campaigns if you're running an AdWords campaign in a competitive local market.
Learn how to use negative keyword lists in Google AdWords to prevent broad match ad poaching across your PPC campaigns.
Learn how to use the AdWords optimize for conversions setting for your ads: and whether it's right for your campaigns.
Google Personal Blocklist is a Chrome Extension designed to help users keep SEO spam such as content link farms out of their Google search results.
Looking for a simple, straight-forward guide to Google AdWords certification? You found it: learn all about the costs of the exam, test requirements, plus plenty of study tips to help you pass the Google certification exam with ease!
A new AdWords ad text headline format may display twice as much information as before, combining both your headline and description line 1 field into one big headline.
VLOOKUP for PPC is a great tactic for comparing PPC data in Excel: learn more about PPC & VLOOKUP in this guide.
Explaining PPC can be a difficult process - this post outlines how best to explain and sell pay-per click to clients and managers.
This post outlines how to do local keyword research, and how to get actual, actionable local keyword data for your small business.
AdWords campaign experiments (ACE) can be a powerful tool: learn how to leverage the feature for better optimized Google AdWords campaigns.
If you are bidding on broad match keywords and ignoring your search queries, you are definitely wasting money. Learn how search query mining can maximize ROI.
Modified broad match is a way to refine your standard broad match keywords for tighter targeting and control over your ad spend. Learn who should be using Google's new broad match modifier feature in AdWords and how to employ it.
Learn how you can use keyword research to write better, more persuasive email marketing messages.
Learn the difference between high-volume and low-volume keywords and the pros and cons of each.
Learn the benefits of using bid management software along with Google's new Enhanced CPC to lower your bids and cost per click.
When should you use organic search engine optimization (SEO) and when should you use pay-per-click (PPC) marketing for the best results?
What is the new modified broad match option in Google AdWords? Learn the basics of this keyword type, plus when and how to use the broad match modifier in your AdWords PPC campaigns.
Learn how to use the AdWords IP Exclusion Tool to eliminate irrelevant clicks and impressions and improve AdWords results.
Google determines Quality Score slightly differently for each of the different advertising networks that it runs. Here we’ll learn how Quality Score is calculated for Google Search, which is the largest source of traffic for most advertisers.
Learn how to find your Quality Score in Google AdWords and your quality index score in Yahoo Search Marketing.