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Search itself was a huge disruptive technology. Now with the Nexus One and the no-click search model, Google is proving to be the king of disruptive tech.
Google is now bolding synonyms in the search results. This is a big, potentially exciting change, but how accurate are the synonym results?
It's a question that's asked more often then you might think. "What determines my pay-per-click keyword price?" The answer is most certainly not "Google" or another PPC search engine. Truth be told, this question is aptly answered by a quick lesson in PPC fundamentals.
Exact match domain names are given a license to rank by Google, despite many being poorly-optimized, flimsy sites that outrank more relevant resources.
Brand Query Management is about seeking to influence and control the first page search results for brand-related queries (a search for your company, product or service).