HomeBlogPaid Search Marketing

Blog Category

Paid Search Marketing

Paid search marketing is a critical tool for any marketer or small business owner. But it’s not easy. From navigating the world of bidding, to writing ad copy that resonates, to setting up Google Ads conversion tracking and more: there are a lot of skills that fall under the paid search marketing umbrella. At WordStream, we’re here to help you refine those skills. Check out our paid search marketing blogs and get the knowledge you need to succeed.


Rotating Ads vs. Optimizing Ads: Which Is Better?

Should you set your ads to rotate or optimize in Google AdWords PPC campaigns? Learn why rotating ads could be detrimental to your profits.

Ten Ways to Improve Your AdWords Click-Through Rate (CTR)

Ten steps you can take to improve your AdWords click-through rate (CTR), such as simplifying your ad and getting rid of abbreviations.

Google: The King of Disruptive Technology

Search itself was a huge disruptive technology. Now with the Nexus One and the no-click search model, Google is proving to be the king of disruptive tech.

Actually, Google, That’s Not What I Meant

Google is now bolding synonyms in the search results. This is a big, potentially exciting change, but how accurate are the synonym results?

Google PageRank Update: December 30, 2009

By my count, this is the sixth and final update for 2009, with the last PageRank update occurring on October 29, 2009. Note that in 2008, there were a total of five TBPR updates, with one occurring on the night before New Year's Eve, similar to this update.

Ken Lyons
December 31, 2009 | Paid Search Marketing

What, Exactly, Determines Your PPC Keyword Price?

It's a question that's asked more often then you might think. "What determines my pay-per-click keyword price?" The answer is most certainly not "Google" or another PPC search engine. Truth be told, this question is aptly answered by a quick lesson in PPC fundamentals.

Larry Kim
October 20, 2009 | Paid Search Marketing

License to Rank: Google’s Silly Love Affair with Exact Match Domain Names

Exact match domain names are given a license to rank by Google, despite many being poorly-optimized, flimsy sites that outrank more relevant resources.

The Value of Keyword Expansion (And How to Do It Well)

Learn why keyword expansion is important, and more importantly how to effectively find traffic driving keywords.

Brand Query Management: Make Sure Your Brand Rules the SERPs

Brand Query Management is about seeking to influence and control the first page search results for brand-related queries (a search for your company, product or service).

How to Use SEO & PPC Keyword Data to Maximum Effect

SEO and PPC keyword selection can be greatly aided by the use of both advertising mediums; find out how in this free guide...

The Power of Data Sharing – How Sharing SEO & PPC Information Can Improve the Results Enjoyed By Both

Learn how leveraging SEO and PPC insights in a single analysis can improve the performance of both channels.

Informing the Tail – Mid-Level & Long Tail Information Architecture | Heads or Tails Sec 2

Learn how to create a website navigation that will allow you to rank for both mid and long tail search terms, offering you more and better qualified traffic.