Ten steps you can take to improve your AdWords click-through rate (CTR), such as simplifying your ad and getting rid of abbreviations.
By my count, this is the sixth and final update for 2009, with the last PageRank update occurring on October 29, 2009. Note that in 2008, there were a total of five TBPR updates, with one occurring on the night before New Year's Eve, similar to this update.
It's a question that's asked more often then you might think. "What determines my pay-per-click keyword price?" The answer is most certainly not "Google" or another PPC search engine. Truth be told, this question is aptly answered by a quick lesson in PPC fundamentals.
Exact match domain names are given a license to rank by Google, despite many being poorly-optimized, flimsy sites that outrank more relevant resources.
Learn why keyword expansion is important, and more importantly how to effectively find traffic driving keywords.
Brand Query Management is about seeking to influence and control the first page search results for brand-related queries (a search for your company, product or service).
SEO and PPC keyword selection can be greatly aided by the use of both advertising mediums; find out how in this free guide...
Learn how leveraging SEO and PPC insights in a single analysis can improve the performance of both channels.
Learn how to create a website navigation that will allow you to rank for both mid and long tail search terms, offering you more and better qualified traffic.