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Paid Search Marketing

Paid search marketing is a critical tool for any marketer or small business owner. But it’s not easy. From navigating the world of bidding, to writing ad copy that resonates, to setting up Google Ads conversion tracking and more: there are a lot of skills that fall under the paid search marketing umbrella. At WordStream, we’re here to help you refine those skills. Check out our paid search marketing blogs and get the knowledge you need to succeed.


The Expert’s Guide to Dynamic Search Ads: How to Make Them Work for You

Did you know Dynamic Search Ads can help you capitalize on new opportunities and search queries to drive more leads? Find out how in this expert guide.

Does Google Ads Impression Share Still Matter in 2024? (+What to Do About It)

With all the changes we've seen to the Google Ads landscape, is impression share still important? Find out with this complete guide to impression share filled with tips to boost your campaign's impression share performance.

Susie Marino
June 7, 2023 | Google Ads

Does Google Ads Quality Score Still Matter in 2024?

With all the changes we've seen to the Google Ads landscape, you might be wondering if your Quality Score is still a relevant way to gauge your PPC performance.

Susie Marino
May 31, 2023 | Google Ads

How Will ChatGPT & AI Impact PPC? 6 Expert Predictions

This expert shares the ways he thinks AI will impact PPC--plus what that means for your business.

Unlocking the Power of Dynamic Remarketing for Retail: A Step-by-Step Guide

Find out how to set up Google dynamic remarketing to boost your ecommerce or retail business.

Google Ads Benchmarks 2023: Key Trends & Insights for Every Industry

Find out the average click-through rate, cost per click, conversion rate, and cost per lead in search ads for your industry. Plus, get tips and expert insights into how you can improve your performance.

3 Key Questions to Determine if Performance Max Is Right for You

Learn how to examine your budget, campaign types, and assets to make the right decision for your account!

Why & How to Set Up Google Ads Enhanced Conversions (with Video Tutorial!)

Follow these steps to ensure you're collecting the most accurate conversion data possible from your Google Ads.

How to Scale Success in Google Ads (& More Importantly, When)

Learn not only *how* to scale successful ad creative and ad strategies, but also *when*—lest it backfire on you!

Navah Hopkins
April 4, 2023 | Google Ads

Experimentation vs. Testing in PPC Campaigns: Dos, Don’ts & Key Differences

Tips to apply and mistakes to avoid so you can take your paid media campaigns to new levels of success!

PPC Keyword Maintenance: 6 Things You Should Be Doing Regularly

Non-generic advice to help you master the nuances and caveats of keyword performance!

5 Challenges to Choosing Keywords for PPC (& How to Squash Them)

In this post we'll discuss some of the most common PPC keyword mistakes along with foundational best practices to help you fix these keyword problems!

How to Make Google Ads Automation Work for You (Dos & Don’ts From a Pro)

The dos and don'ts of properly using automation for bidding, targeting, and ad creative.

What Is Digital Advertising? Types, Benefits & Examples (+Pro Tips!)

All the digital advertising intel, examples, and tips you need to grow your business.

Why Aren’t My Google Ads Converting? 10 Reasons (& Solutions!)

Technical issue? User error? Strategy snafu? Find out how to get your Google Ads converting!

Kristen McCormick
February 21, 2023 | Google Ads

3 Key GA4 Features All Advertisers Should Leverage (& How)

Google Signals, Google Ads account linking, and User-ID—game changers!

5 Effective Ways to Manage Your Google Ads Budget (Pros, Cons & Pro Tips)

The pros and cons of average daily budgets, campaign total budgets, monthly spend limits, and more!

Mark Irvine
February 14, 2023 | Google Ads

6 Google Ads Conversion Tracking Mistakes to Avoid (At All Costs!)

These mistakes can be more damaging than having no tracking at all!

10 Ways to Optimize Your Performance Max Campaigns for Real Results

From campaign exclusions and asset groups to audience signals and more!

6 Tips for Effective Bid Management in a World of Automated Bidding

Find out what influence you can (and should) have on your PPC bids and budget!

Google Ads Automation: When (& When Not) to Use It

An expert's take on bidding, ad generation, Performance Max, and more.

Brett McHale
January 4, 2023 | Google Ads

Google Ads Cost Per Lead Has Increased for 91% of Industries YoY

Get the benchmark data and insights you need to stay competitive and on budget.

Kristen McCormick
November 10, 2022 | Google Ads

How to Lower Your Cost Per Lead in Google Ads: 8 Tried & True Tips

Because who doesn't want to get more conversions at lower costs?

Kristen McCormick
November 7, 2022 | Google Ads

How to Compete in Google Ads (Without Raising Bids): 8 Strategies that Work

Here are eight strategies and 24 tactics you can do *before* raising bids.

Kristen McCormick
October 24, 2022 | Google Ads

How to Combat Costs With Google Ads Custom Segments

Learn how to wield the power of this underused Google Ads feature.

Jyll Saskin Gales
October 18, 2022 | Google Ads

Why Your Non-Ecommerce Business Should Set Conversion Values (& How to Do It)

Uncover the key to how to improving lead quality and securing the highest ROI in Google Ads (and other platforms).

ALL 22 Types of Google Ads (+When & How to Use Them)

The cheatsheet to all 22 types of Google Ads—with pros, cons, and more!

Susie Marino
October 5, 2022 | Google Ads