Blog Category
Paid Search Marketing
How to Use Search Audiences in Google Ads to Lower Costs
Find out if layering search audiences is the right optimization move for your Google Ads campaign with this complete guide.
Google Releases New Local Services Ads Metrics to Measure Reach
Google started rolling out new metrics to help you measure Local Services Ads. Find out what they are and how to use them.
How to Do a PPC Audit in 8 Simple Steps
Time for a PPC audit to find and fix any costly mistakes you might be making! This easy, 8-step PPC audit guide will walk you through everything you need to know.
6 Things to Do BEFORE You Launch a Performance Max Campaign
Find easy ways to get ahead of your Google Ads Performance Max campaign optimization with these six pre-launch tips.
How to Use the Google Ads Library to Spy on Competitors
Become a super spy and get sleuthing to improve your ads using the Google Ads library (AKA the Google Ads Transparency Center).
How to Use Conversion Value Rules in Google Ads
Understand how conversion value rules work in Google Ads and get the steps to set them up for your campaigns.
The 5 Biggest Google Ads Trends for 2024 (+6 Predictions)
What's going to be big in Google Ads this year? One PPC expert shares his biggest predictions...
Google Adds Search Themes to Performance Max: What You Need to Know
We're breaking down all the details!
8 Super-Helpful AI Features in Google Ads
Discover the AI-powered tools and features you should test in Google Ads.
Google Streamlines Attribution Models: What Advertisers Need to Know
Google is saying goodbye to traditional attribution models and hello to last-click and data-driven attribution. Here's everything you need to know.
Easy Guide to Offline Conversion Tracking in Google Ads
This step-by-step tutorial will keep you on top of offline conversions from your Google Ads campaigns.
SEO vs. SEM: What’s the Difference? (+Which Works Best)
SEM and SEO can be confusing. Read here to learn the difference between them and get tips to drive more traffic from search engines.
Ultimate Guide to Dominating Black Friday Google Ads in 2024
Get everything you need to dominate the competition on Black Friday this year including tips for before, during, and after this big PPC day.
Google Ads Location Targeting: 5 Big Mistakes to Avoid
Don't make these mistakes when it comes to targeting the right location(s) for your Google Ads!
4 Ways to Drive Leads from Your Holiday PPC Ads
Find out the pros and cons of holiday PPC advertising for lead generation businesses, plus get the tips you need to maximize your PPC leads this season.
How to Run Microsoft Professional Service Ads (+How They Compare to Google Local Services Ads)
Get the latest on this ad type just for service-based businesses from Microsoft Advertising.
Google Ads for Real Estate: The Ultimate Step-by-Step Guide
This guide has everything you need to set up, create, and run successful Google Ads for your real estate business.
The 15 Biggest Announcements From Google & Facebook So Far This Year
Check out this roundup of the latest and greatest Google Ads and Facebook Ads news that includes platform updates, new tools and features, and more.
How to Use Google’s New Brand Restrictions to Gain Back Control of Your Spend
Understand the latest options for Google Ads restrictions on broad match brand campaigns by leveraging brand lists.
Google Ads Rolling Out Enhancements to Location Assets: Here’s How to Use It
Google Ads new enhancement to location assets pulls an image from a business's Google Business Profile into its ad. Find out how to use this enhancement (or how to opt out).
The Ultimate Guide to Google Local Services Ads
Learn everything you need to know about Google Local Services Ads so you can quickly connect with customers right from the SERP.
Google Ads Demand Gen Campaigns: What to Know About the Discovery Ads Upgrade
Google recently announced that Discovery Ads will be replaced by Demand Gen campaigns. Get an understanding of what this means for your account along with tips to prepare for this change.
Best Free & Low-Cost Online Google Ads Training Courses (Google Skillshop + 5 Others!)
Understand what Google Skillshop is and how it can benefit your business or agency. Plus, check out five other Google Ads training courses to complement skillshop.
Meta Ads vs. Google Ads: 6 Key Differences (+Which Is Better?)
Meta Ads and Google Ads can both help you reach new audiences and connect with new customers on widely used platforms. But what are the major differences? We walk through what you need to know to decide which is best for your business.
22 Google Ads Automated Rules That Will Make Your Life Easier
Coming up with the right formula for Google Ads automated rules is half the battle. We did the hard work for you in this complete guide!
5 Tips to Use Google Vehicle Ads to Jumpstart Your Dealership’s Growth
Google vehicle ads can jumpstart your dealership's success. Go full-speed ahead with these tips and best practices.
The 7 Pillars of Building a Future-Proof PPC Account Structure
Understand how to future-proof your PPC account structure so you're ready to handle industry trends and changes head-on!
