Learn how the Google Ads auction works once and for all—from keywords to costs and everything in between.
Advertising online without these is like baking cookies without baking soda. Or butter...or sugar...or (you get the point).
Need to phone a PPC friend? Follow these PPC influencers to get the insights you need in 2024.
Learn how to compete with big businesses, build local awareness, make the most of your budget, and more!
A list of secret weapons for everything from account audits and ad copy to reporting and RSAs.
Google Ads budgeting need not be a battle. Arm yourself with the Google Ads budget report and these smart tips.
Looking for free Google Ads training that is worth your time? Discover 10 of the best Google Ads courses for every level of learning.
If you want to capitalize on increased consumer spending and engagement during the holidays, avoid these PPC mistakes—like spending too much, neglecting inclusivity, ad disapprovals, and more!
Learn seven things to do with expanded text ads and responsive search ads before Google sunsets ETAs—like test while you can, establish RSA benchmarks, understand RSA reporting, and more.
Learn 11 of the most concerning PPC stats out there and what you can do about each.
What is the average cost per click for search ads in your industry? Find out with these search advertising benchmarks for cost per click, click-through rate, cost per lead, and conversion rate.
Learn about what new data is included in the Google Ads search terms report, what data is eventually going away, and four tips to make the most of the data you have.
What is Google FLoC? What are third-party cookies? We're answering these questions and more to help you understand how FLoC proposes to help ad targeting without cookies.
Learn how and when Google Ads is sunsetting expanded text ads, what (and what not) you should be concerned about, and what you can do to stay successful with your paid search strategy.
Learn how the Google Shopping priority bidding structure works and how to use it to optimize your bids and negatives for maximum ROAS—with plenty of pro tips and examples.
Find out the average CPC for Search, Display, Shopping, Facebook, and Instagram ads—plus 15 essential tips to lower your cost per click on each platform.
Learn how to import cost data into Google Analytics so you can view your PPC performance metrics for Google Ads, Facebook ads, and other channels—all in one place.
Customer acquisition cost (CAC) is calculated by dividing your total marketing spend by your number of new customers. Implement these 11 tips to improve conversions throughout your funnel, get the most out of your spend, and lower customer acquisition costs.
Between privacy restrictions, platform changes, and the push for automation, the PPC landscape is undergoing a major shift. Use these eight creative PPC strategies to succeed in 2021 and beyond.
Learn what the Google Ads three-strike policy system is, when the pilot will start, and how it will impact accounts—plus five tips to avoid strikes and suspensions.
Learn how Google Ads dynamic exclusion lists protect your time, budget, and reputation, plus what exactly makes them dynamic, who can set them up, and how.
Get our top 10 tips to make sure your money goes to the right place—literally!
Should you try the new Google Ads Creative Studio? Learn exactly what it is, how it helps with rich media ad creation, and what to know before you get started.
Find out 19 Google Ads disapprovals that could be tripping you up, what they mean, and how to fix, appeal, and prevent them!