Blog Category
Paid Search Marketing
Google Ads Automation: When (& When Not) to Use It
An expert's take on bidding, ad generation, Performance Max, and more.
Google Ads Cost Per Lead Has Increased for 91% of Industries YoY
Get the benchmark data and insights you need to stay competitive and on budget.
How to Lower Your Cost Per Lead in Google Ads: 8 Tried & True Tips
Because who doesn't want to get more conversions at lower costs?
How to Compete in Google Ads (Without Raising Bids): 8 Strategies that Work
Here are eight strategies and 24 tactics you can do *before* raising bids.
How to Combat Costs With Google Ads Custom Segments
Learn how to wield the power of this underused Google Ads feature.
Why Your Non-Ecommerce Business Should Set Conversion Values (& How to Do It)
Uncover the key to how to improving lead quality and securing the highest ROI in Google Ads (and other platforms).
ALL 22 Types of Google Ads (+When & How to Use Them)
The cheatsheet to all 22 types of Google Ads—with pros, cons, and more!
4 Important Changes to Google Ads Extensions: What You Need to Know
Extensions, now called assets, have some new and improved features.
12 Ways to Improve Your Click-Through Rate in Google Ads
Find out why settling for just average click-through rate is a big mistake.
7 Things I Wish I Knew When I Started in PPC
PPC influencer Michelle Morgan shares words of wisdom that anyone in PPC—beginner to advanced—should hear.
The Complete (and Easy!) Guide to Google Ads Conversion Tracking
We've made Google Ads conversion tracking easy so you can improve your campaigns and maximize your ROI.
12 Eye-Catching Google Ads Examples & How to Copy Them
Get ideas for competitive, creative, click-worth ad copy—plus takeaway tips!
6 Google Ads Updates Happening Now (+What You Need to Do)
Performance Max, AI-generated voice-overs, a simpler Google tag, and more!
Commercial Intent: How to Find Your Most Valuable Keywords
Here's how to get in front of prospects when they're ready to buy—and when they're not.
Why Your Conversion Rates Are Down + 6 Things You Can Do About It
Sometimes, landing page optimization alone doesn't always cut it
The Complete Google Ads Extensions Cheat Sheet (+Tips to Boost CTR)
All 19 extensions explained—with examples and tips to improve your CTR!
What’s a Good Click-Through Rate For …
Learn what a good click-through rate is for Google Ads, Facebook, email newsletters, and banner ads.
Are Google Ads Worth It for Your Business? Pros, Cons, Profitability & Pointers
Not your typical pros and cons list (but we have those too!)
Google Ads Performance Max: 10 Dos, Don’ts, Watchouts & Workarounds
A PMax pro shares her top tips, from conversion tracking to creative, sneaky settings and more.
The Top 4 Online Advertising Channels: 12 Tips to Use Them Right
The rules of engagement for search, display, video, and social. Get 'em right!
How to Set Up a Google Ads Account in 3 Steps
Create your account in three easy steps and get lots of free resources for setting up your first campaign.
Should You Really “Upgrade” to Broad Match + Smart Bidding in Google Ads?
Don't jump on board until you've considered these tips and tactics!
The Super-Easy, 5-Question PPC Audit
Get your account structure, conversion tracking, ad copy—and more—in top shape with these key considerations.
The 2025 Guide to the Perfect Google Ads Account Structure
Everything you need to keep your ads relevant and more efficiently manage your campaigns and budget.
Should You Use Google Ads Performance Max? Pros, Cons & Polarized Perspectives
Practical tips on this campaign type and a balanced take on the perspectives toward this "technocratic" age.
7 Easy Ways to Improve Your Google Local Services Ads ROI Now
Are you bidding too low? Targeting too many markets? Find out with these small fixes that can make a big difference.
How to Master Responsive Search Ad Copy in 5 Steps (With a Template)
Get the most of what RSAs have to offer while still maintaining control over your copy.